Complete event listing for
Sheraton Austin
701 East 11th St
Friday, March 9
This panel offers an insider’s guide into the process behind creating customized digital magazine content and configuring it for delivery across multiple mobile devices. Moderated by Next Issue Media CTO, Keith Barrac...
Advanced
Presenters
Chris Wilkes, Joe Simon, Keith Barraclough, Liz Schimel, Perry Solomon
Lifestyle media is big business. And in a down economy, DIY culture (sewing, canning, etc.) has seen a trendy resurgence. But the lifestyle industry is rapidly changing. How can you break in? Once in, how do you stay...
Beginner
Presenters
Andrew Wagner, Camille Styles, Grace Bonney, Tolly Moseley
At SXSW 2011, there were tweets where people were just coming to the realization that not everyone out there has a smart phone or tablet. This panel is designed to demonstrate how those who live and work in communities w...
Beginner
Presenters
Allison Aldridge-Saur, Dean Davis, Dee Davis, Eric Martin
How are public television stations positioning themselves for the future? Are they producers, curators of existing content or simply another model all together? The legacy model of public TV is changing -- quickly. Now,...
Intermediate
Presenters
Angee Simmons, David Neff, Kevin Dando, Kliff Kuehl, Shane Guiter
A story can be told in a million different ways and constantly improving technology makes it even more fun for anyone to tell their story in their own unique way. Brands and individuals equally need to embrace that they...
Intermediate
Presenters
Becky Johns, CC Chapman, Charlie Wollborg, Karl Gude
Entertainment is a natural need. Anticipation is a human hunger. What’s better than feeling completely catered to, without losing the excitement of surprise? We know what we like and what our interests are, but can’t...
Intermediate
Presenters
Garrett Camp, Liz Gannes
Commerce and content have never been so intertwined. Fashion editors are jumping ship from magazines to join leading e-commerce platforms, while editorial destinations are introducing local deals and e-shops left and rig...
Intermediate
Presenters
Alisa Gould-Simon, Allison Kellman, Claire Mazur, Erica Cerulo, Lauren Sherman
You built a product. It's amazing, brilliant, even earth-shattering. You know it, your team knows it, your mom knows it. So why doesn't anyone else seem to get it? The answer may be that you haven't told them the right s...
Intermediate
Presenters
Jill Meyers
At a moment of mass media disruption, public radio is kicking ass. Its broadcast audience is growing while others shrink; it rules the podcast charts on iTunes and pushes out awesome mobile apps for shows like This Ameri...
Intermediate
Presenters
Jake Shapiro
Saturday, March 10
Public Media, or at least the public media funding model, has been cited as the future of the journalism industry. As Public Media continues to face funding challenges, there is an ongoing face-off between digital native...
Intermediate
Presenters
Adam Schweigert, Dee Kapila, Jonathan Coffman, Vivian Schiller
Brands today have more consumers at their fingertips than any TV show or magazine could ever offer thanks to an abundance of multi-connected digital platforms. But entertaining those consumers on multiple platforms is ...
Intermediate
Presenters
Allen DeBevoise
In the 19th century, the “penny press” revolutionized journalism by covering news that appealed to the broadest possible public. Today, as media organizations struggle to monetize online coverage and chase tech trend...
Beginner
Presenters
Fiona Morgan, Jessamyn West, Norberto Santana Jr, Ryan Thornburg, Tom Stites
On 2010, the U.S. Copyright Group quietly targeted tens of thousands BitTorrent users for legal action in federal court in Washington DC. The defendants, who started off as unnamed "John Does", were accused of ...
Beginner
Presenters
Charles Mudd, Mitch Stoltz, Parker Higgins
How Much Do You Open Your Kimono? Does "Thought Leadership" Imperil Your Ability to Monetize What You Know? Does giving away info snacks enable you to sell knowledge meals, or does your blogging and content pr...
Advanced
Presenters
Jay Baer, Joe Pulizzi
While donations play a key role in community support and engagement, the writing is on the wall regarding how much government, private and foundation funding will continue to be available to public media. As media that e...
Advanced
Presenters
Janet Coats, Nicole Hollway
At UrgentGenius.com, we've spent 2 years gathering examples of ideas that have achieved stand-out by hijacking the news or have created real-time content. For SXSWi we've searched the globe to find real-time topical geni...
Intermediate
Presenters
Bronx Zoo Cobra, Esty Gorman, Grant Hunter, Michael Logan, Remco Marinus
It's been 30 years since Edward Tufte convinced designers that the visual display of quantitative information mattered. We illustrate evidence to promote understanding, but our choices to express science have changed. Th...
Advanced
Presenters
Laura Hermann
Customers are part of your culture. By inviting them to participate in your campaigns and community, you can speed progress, gain candid market insight, and have some fun. This conversation will share tips about wranglin...
Intermediate
Presenters
Dave Olson
Lights, Camera, Log-on. The evolution of social media has provided personalities the opportunity to manage & build their brand online. Celebrities create & share original content with followers & often intera...
Intermediate
Presenters
Kevin Winston, Meghan McCain, Miles Beckett, Nathan Coyle
The rapid proliferation of choices at the readers' fingertips for accessing content has made the editor's job more complicated than ever. Behavioral analytics will uncover when readers want what content, where they are w...
Advanced
Presenters
Chris Reynolds, Jacob Young
It's official: "content strategy" has become a trendy buzzword phrase that everyone is using to describe everything remotely related to content. SEO content strategy! Social media content strategy! Content mark...
Intermediate
Presenters
Erin Kissane, Joe Gollner, Karen McGrane, Kristina Halvorson, Mark McCormick
At the heart of our conversation: the relationship between publishers of original content and the web’s most influential curators. Seems simple, right? Content creators get eyeballs and curators get work to share. But ...
Beginner
Presenters
David Carr, Maria Popova, Max Linsky, Mia Quagliarello, Noah Brier
Data are the building blocks of information, fueling our algorithmic digital world. But with so much data being produced, how can we process it? Visualization techniques allow users to understand vast amounts of data tha...
Intermediate
Presenters
Johan Bollen, Joshua Greenberg, Lee Dirks, Marguerite Avery
10 years ago nearly everyone at SXSW Interactive was known by their own personal site or blog.What happened?Over time we shifted our creative energies to the emergent "social web", sharecropped our content like...
Intermediate
Presenters
Tantek Çelik
Within hours of learning that Osama bin Laden had been killed in Pakistan, Twitter users realized that a man had unknowingly live-tweeted the raid. Sohaib Athar (@reallyvirtual) showed what happens when ordinary people, ...
Intermediate
Presenters
Sohaib Athar, Steve Myers
When it comes to space-constrained interface content (from the web down to the smallest smartphone app), every word has to communicate something important and create value. The problem? Typical content strategy techniqu...
Advanced
Presenters
Amy Thibodeau, Andy Chung, Dan Zambonini, Tiffani Jones Brown
It’s no secret that the blogosphere sees mommy blogs as synonymous with spit up and sippy cups. As a result, most assume that the cash that does trickle in for mom bloggers surely must match their decidedly low profile...
Intermediate
Presenters
Catherine Connors, Erin Chase
How much does ideology matter for online journalists and news sites? People talk about a fractured web of ideological bubbles where liberals go to Daily Kos and conservatives to The Daily Caller. But do more traditional ...
Advanced
Presenters
Andrew Gruen, Mary O'Hara, Prajwal Ciryam, Shira Toeplitz
While TechCrunch, GigaOM, ReadWriteWeb and other major tech blogs inform tech enthusiasts of the more exciting and press-savvy startups, tech blogs such as Silicon Florist, Silicon Prairie News, TECHdotMN and Technically...
Intermediate
Presenters
Danielle Morrill, Danny Schreiber, Mike Bollinger, Rick Turoczy, Sean Blanda
Sunday, March 11
By the end of 2011 it is projected that E-books will account for a quarter of frontlist book sales. Bricks and mortar stores are fighting for a fraction of the retail business. Publishers are being more selective about...
Intermediate
Presenters
Brian Altounian, Jefferson Rabb, Molly Barton, Rachel Deahl, Swanna MacNair
We are in the midst of a digital revolution, and yet journalistic storytelling remains trapped in the Stone Age. We have all sorts of digital tools at our disposal -- video, social media, interactive graphics, etc. -- an...
Intermediate
Presenters
Aron Pilhofer, Bill Adair, Jim Brady, Stephen Buckley
In the age of shortened attention spans and journalism that exists in 140 characters or less, how does long-form journalism not only compete but prevail in the digital space? Slate editor David Plotz, creator of Slate’...
Intermediate
Presenters
David Plotz, Evan Ratliff
Shelf space isn't what it used to be. A search on "leadership books" on Amazon returns more than 60,000 results. The same search on Google returns more than 130 million results. With retail bookstores increasin...
Intermediate
Presenters
Barbara Cave Henricks, Calvin Reid, Hollis Heimbouch, Rusty Shelton
Public media—especially radio—has emerged as a seedbed for inventive producers driving a new culture of experimentation across traditional and digital platforms. Its unique legacy blends technical ingenuity, a vision...
Advanced
Presenters
Ellen Horne, Kara Oehler, Sue Schardt
Much like live action directors, the interactive director has evolved into a role in which the technologist is directing the experience and creative. From interactive music videos and social entertainment to leveraging H...
Intermediate
Presenters
Dustin Callif, Grant Skinner
Why do certain videos capture your attention, while others fall flat? Whether you realize it or not, visual effects touch over 80% of the minutes you see on television or in a movie theater today. These effects are often...
Advanced
Presenters
Katherine Hays
The publishing industry has always embraced new technology as a primary driver of success. Syndication was once the solution for an industry challenged by economics, technology, and globalism, allowing content to reach t...
Intermediate
Presenters
Christel van der Boom, Jesse Levine, John Pettitt, Todd Martin
Society spends increasingly more time online, watching & reading about strangers. Is peep culture creating more narcissists or simply helping us connect through the sharing of our intimacies? Do users share content t...
Advanced
Presenters
Casie Stewart, Jacob Small, Lucia Mancuso, Michael Dolan
There is a clear path to success with online video, but it's counter to conventional wisdom and everything you've learned about traditional media. Learn from the best in the business how producers are creating sustainabl...
Intermediate
Presenters
Barry Blumberg, Burnie Burns, Dina Kaplan, Sean Plott
While traditional journalism struggles to find its footing, comics journalism is inherently stylish, uniquely suited to sharing via social media, and popular as hell. During this panel, we'll share findings gleaned from ...
Beginner
Presenters
Erin Polgreen, Matt Bors, Ronald Wimberly, Sarah Jaffe, Susie Cagle
As a New Yorker cartoonist, Matthew Diffee comes up with ten ideas every week to pitch to the magazine. For every one idea that makes it into print, nine are rejected. The creative life is a numbers game. The more ideas ...
Intermediate
Presenters
Matthew Diffee
We're experiencing the birth of a new era: Legacy news organizations are beginning the process of moving beyond their print and broadcast past, while new, all-web reporting outfits begin to chart a path into a new future...
Intermediate
Presenters
Andrew Leimdorfer, Dan Sinker, Emily Bell, Mohamed Nanabhay
All around the web we're seeing trending content. From Twitter's trending topics to Mashable's Trending list, from CNN's NewsPulse to the NYT's most emailed articles, trending topics are swarming the web. This trending...
Intermediate
Presenters
Jody Turner, Ryan Geyer
Geeks see code as art and content as stuff. Journalists see code as stuff and content as the art. Geeks may say "provide me content" while journalists are like "build this site." With that kind of at...
Intermediate
Presenters
Andrei Scheinkman, Benjamin Balter, Benjamin Balter, Jennifer Lee, Jennifer Lee, Raju Narisetti, Raju Narisetti
For content developers struggling to generate engagement, personalization is a type of salvation. Centenarian news organizations are looking to revive their relevance in an era of unlimited free content. For them, mass-p...
Advanced
Presenters
Mark Peters, Mat Harris
As former Representative Anthony Weiner discovered the hard way, remaining anonymous in this hyper-social world is becoming nearlyimpossible. But what sucks for Anthony Wiener has been great for conversations on the Web ...
Beginner
Presenters
Heather Champ, Jessica Zollman, Michael Sippey, Rick Webb, Ted Rheingold
More and more journalists are either facing layoffs or zero-job market around the world. Some of them take their passion online and start their own publications. Research project "Sustainable Business Models for Jou...
Intermediate
Presenters
Pekka Pekkala
Monday, March 12
Brand journalism is often defined by what it isn’t. It’s not just blogging, it’s not PR, but it isn’t traditional reporting either. This session will focus not only on defining brand journalism, but also will go ...
Beginner
Presenters
Ann Handley, Erica Swallow, Jesse Noyes, Karen Wickre
Over the last decade, so called "Hyperlocal" websites, apps and services have been "the next big thing." Now quick: Name one super-successful company in that space. Now name ten in the graveyard.This ...
Intermediate
Presenters
Cory Bergman, Lisa Williams, Mark Briggs, Mike Orren, Shawn Williams
Digitization is transforming the media and entertainment industry full stop. But is the industry evolving quickly enough to meet consumer demands—demands that differ greatly from one generation to the next? In this dis...
Intermediate
Presenters
Phil Asmundson, Robert Underwood
Eyebeam Art & Technology Center provides a context for creative collaboration and the cross-pollination of ideas & practice. In our lab at any given time, there are up to 20 resident artists onsite at our 15,000 ...
Intermediate
Presenters
Jon Cohrs, Kaho Abe, Nova Jiang
An NFL star live tweets his own traffic stop. An accidental DM reveals a shocking trade rumor. Instead of press releases, Tiger Woods breaks news about Tiger Woods by having @TigerWoods share a link to TigerWoods.com. Th...
Beginner
Presenters
Bruce Feldman, Dashiell Bennett, Richard Deitsch
Africa is more than AIDS, poverty, civil strife and safaris. With the ever-increasing access to digital tools Africans on the continent and all over the world are using the web to farm a new vision of Africa in the 21st...
Intermediate
Presenters
Jepchumba Thomas
Grammar is like K-Y Jelly — when used correctly, everyone benefits. But copywriters and art directors find equal pleasure wreaking grammatical havoc, the results of which Strunk and White deemed “the mutilation of la...
Intermediate
Presenters
Gail Marie
3-2-1 Publish: Fine-tuning Your CMS, Digital Staff & Social Feedback Loops for D-Day: You can’t predict an earthquake, flood, or tornado, or revolution, but you can plan for major news events – like the World Ser...
Intermediate
Presenters
Eleanor Hong, Joel Abrams, Meredith Artley, Sheigh Crabtree, Tim Ruder
Surveys regularly show 80% of Americans consider themselves religious or spiritual. How do religion and faith play out online, and how are organizations trying to engage diverse faith audiences? In this panel, 3 highly s...
Intermediate
Presenters
Adrienne Baker, Daniel Pawlus, Mathew Tombers, Patton Dodd, Paul Drohan
Lets skip over the bluster and the bragging of social media storytelling. Instead, lets talk about the kinds of stories that get people’s respect and attention. When you think of the leading voices who are crushing it ...
Advanced
Presenters
Kahlil Ashanti, Michael Margolis
If the advent of social media platforms causes brands to become publishers then what do publishers become? Whether the ultimate role reversal or just a momentary identity crisis, brands and publishers know that they don...
Intermediate
Presenters
EB Boyd, Halle Hutchison, Justin Merickel, Kevin Barenblat, Sarah Smith
Brands want a piece of the social media pie. Content creators want to make money without compromising their voice and audience. The Rolling Stones once said you can’t always get what you want. But they were wrong. Big ...
Beginner
Presenters
Alejandra Carvallo, Craig Benzine
Journalism's future hinges on one thing, and it's not content, readers or devices. It's money. Producing stories, no matter what the form, takes money, and now journalists and media entrepreneurs alike must figure out ho...
Intermediate
Presenters
Ann Friedman, Colin Raney, Justin Ferrell, Justin Ellis
Larger publishers and distributors are often unwilling to take a chance on what they consider "niche." Yet consumers want specialization and more advanced content rather than lowest common denominator material....
Intermediate
Presenters
Shannon Okey
Jo and Blair on Facts of Life; Cagney & Lacey; Marlene Dietrich and any woman she shared the screen with. Before lesbians were allowed to be part of mainstream pop culture, gay women lived for subtext. As visibility ...
Beginner
Presenters
Elisa Kreisinger, Trish Bendix
Self-publishing's moment has arrived. Authors both famous and obscure are releasing their own ebooks,cutting out the middleman, bypassing the gatekeepers of a notoriously hard-to-break-into industry, and sometimes making...
Beginner
Presenters
Carolyn Kellogg, Joni Rodgers, Kathleen Meyer, Marty Beckerman, Neal Pollack
The future is in Snackable Content, but is that a good or bad thing, and how can it be linked to existing paradigms of content distribution and goals? The Snackable Content panel will cover aspects of the changes that ha...
Advanced
Presenters
Brad Cohen, Cassondra Schindler, Dean McBeth, Marshall Kirkpatrick, Todd Ames
Despite its reputation as a kitten video landfill, the Internet has been responsible for more reading than most high schools. Every day of the week, Cracked.com publishes at least one 2,000 – 3,000 word article, most o...
Beginner
Presenters
Chris Monks, Jack O'Brien, Joe Randazzo, Oren Katzeff
Consumers are increasingly looking for dynamic, personalized content and services that will help them engage and exchange with others, and share common experiences while on the go. Such applications are the mobile holy g...
Advanced
Presenters
Dan Heaf, Matt Goldberg
Tuesday, March 13
2011 was a big year for news—from the Arab Spring uprisings to the debt-ceiling meltdown, to quakes, floods hurricanes and the Republican presidential smackdown. Fortunately, the year also saw the emergence of a new ap...
Intermediate
Presenters
Clara Jeffery, Nick Baumann
In the past, an editor, a professional trained to vet content for a publication decided what you consumed. Today, content is vetted by our friends, celebrities, and strangers we've 'liked', followed, or circled. Influe...
Advanced
Presenters
Alicia Stewart, Michael Pranikoff, Shelli Whitehurst, Tom Miale, Tony Uphoff
The Internet today consists of a morass of partial and redundant content: the ~17m businesses and POI in the US, for example, are duplicated over 1.2 billion website across over 5 million domains. This tangle of duplica...
Intermediate
Presenters
Drew Vogel, George Oates, Pete Warden, Tyler Bell
In the beginning, there was Slate's beloved news roundup, “Today’s Papers.” Then, in 2001, The Week magazine landed in the States with great success and pioneered the art of news and opinion curation in print. But ...
Intermediate
Presenters
Bill Falk, Felix Salmon, Julia Turner, Simon Dumenco
Will ________ save journalism? It’s a typical, and tired, question with everything from paywalls, iPads, programmers or hyperlocal, microlocal, over-aggregation filling in the blank. But the subject of design is often ...
Intermediate
Presenters
David Wright, Miranda Mulligan
Writing is never going to die. Crafting thoughts into clear and useful communication is always going to be important online. But aspiring writers these days would be smart to enhance their skill set to include online vid...
Intermediate
Presenters
Chris Albrecht, Emily Calderone, Kyle Ryan, Meredith Arthur
The Internet has made everyone a publisher. Even brands are now doing what used to solely be the domain of media companies: creating compelling content. Great content is being used to gain fans, inform customers and incr...
Intermediate
Presenters
Amy Vernon, Audrey Gray, Emily Miethner, Lindsey Weber, Shane Snow
For magazine editors today, the delivery of digital content is an undeniable reality, and a terrific opportunity. Digital platforms–the web, tablets, and mobile–allow editors to take their magazines to places they’...
Advanced
Presenters
Brandon Holley, Pam McCarthy
On Thursday, June 2, 2011, LulzSecurity.com registered for CloudFlare — a service designed to make any website faster and more secure. One hour after they registered, they published 3.5 million usernames and passwords ...
Intermediate
Presenters
Matthew Prince
The scientific method revolutionized the world of truth-seeking. Yet journalism - which, like science, seeks truth - is far less rigorous. We’ll walk through why this gap has led to record levels of distrust in journal...
Intermediate
Presenters
Gideon Lichfield, Matt Thompson
The big dilemma for digital news publishing platforms is how to balance what people “want” to know with what people “need” to know. Most algorithms learn readers’ news consuming habits but have no ability to pr...
Intermediate
Presenters
Adrian Klein, Cristina Cordova, Gabriel Sama, Mandy Jenkins, Staci Baird
Some ebooks are print edition replicas, some are overstuffed mediafests. Neither fulfill one of screen publishing’s biggest promises: adapting content to meet readers’ needs. The digital page can do much more than it...
Intermediate
Presenters
Peter Meyers
Online culture, unlike any other medium, was mostly created by people dicking around. Fake Twitter accounts, single-topic blogs, microsites, image macros, even 4chan trolls are building a rich, constantly evolving creati...
Intermediate
Presenters
Christopher Price, Cole Stryker, Jon Hendren, Katie Notopoulos, Nick Douglas
J-Lab counts more than 1,200 entrepreneurial news start-ups around the country. Placeblogger counts 4,000-plus placeblogs. These sites often get bad raps from traditional media for being the equivalent of unlicensed dri...
Intermediate
Presenters
Jan Schaffer, Susan Mernit
Reviews are so Web 2.0 – the next generation of crowdsourcing goes well beyond a simple user-generated review. But, how can companies utilize the power of the crowd to build content and, ultimately, their business? Doe...
Intermediate
Presenters
Brad Gerstner, Jason Karas, Rich Barton
Over the past decade, we’ve seen consumers opt for digital downloads over the almost-extinct CD. In 2010, CD sales suffered a 20 percent decline for the fourth year in a row, with digital downloads garnering a 13 perce...
Intermediate
Presenters
Rick Schwartz, Tom Perry
Placing the letters "NSFW" on an article is supposed to tell people to keep away unless they're browsing from home, but seasoned web producers know those four letters usually bring in more readers than they'll ...
Advanced
Presenters
Keith Plocek