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Digital Age Editing: A Magazine Editor’s View

#sxsw #digmags

For magazine editors today, the delivery of digital content is an undeniable reality, and a terrific opportunity. Digital platforms–the web, tablets, and mobile–allow editors to take their magazines to places they’ve never been before. In this conversation, Lucky Editor-in-Chief, Brandon Holley, and The New Yorker’s Deputy Editor, Pamela Maffei McCarthy, will explore the new magazine landscape. How do editors make the leap from print magazines to multi-platform brands? Holley and McCarthy will explore the evolution of the editorial process –from article choice and presentation to workflow issues to the role of social media—as well as the changes in their audiences’ expectations. Holley, formerly Editor-in-Chief of Jane magazine who also launched Yahoo! Shine, has extensive experience working primarily for younger brands as well as digital environments. McCarthy first worked on reconceiving iconic titles for new eras as Managing Editor of Vanity Fair and Executive Editor of Esquire.


Brandon Holley Editor In Chief, Lucky Lucky

Brandon Holley
Editor-in-Chief, Lucky Magazine

Brandon Holley is the Editor-in-Chief of Lucky, the award-winning magazine about shopping and style.

Before joining Lucky in 2010, Ms. Holley was the Editor-in-Chief and business lead of Yahoo! Shine, one of the largest online destinations for women, since 2007. Under Ms. Holley’s leadership, Yahoo! Shine attracted 25 million visitors per month.

Her appointment at Lucky marks a return to Condé Nast for Ms. Holley, who was Editor-in-Chief of Jane from 2005 until 2007, when it ceased publication. In 2001 she launched ELLEgirl where she remained editor until 2005. Ms. Holley served as senior editor at GQ from 1998 to 2000. She was also part of the launch team of Time Out New York where she served as the dining and shopping editor from 1995 to 1998. She started her magazine career as a writer for Paper magazine and worked as a fact checker for Rolling Stone. In 2002, Ms. Holley was named one of Advertising Age's Women to Watch.

Ms. Holley graduated from Barnard College. She lives in Brooklyn with her husband and their son.

Pam McCarthy Deputy Editor, The New Yorker The New Yorker

Pamela Maffei McCarthy is the Deputy Editor of The New Yorker.

As Deputy Editor, McCarthy works with David Remnick on editorial planning (short-term, on individual issues; long-term, on strategy). She heads up the creation of all brand extensions, from books to the award-winning magazine tablet app and the Goings On About Town mobile app.

McCarthy began her career at Esquire, and was Executive Editor for her last five years there; from there she went to Vanity Fair, as Managing Editor, before joining The New Yorker.

She is a graduate of Mount Holyoke College. McCarthy lives in Brooklyn with her husband and they have two children.

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