This is the archived SXSW 2012 schedule. Please see the current schedule here.

Hyper Local Public TV Station Models: Content 3.0

#sxsw #HyperLocal

How are public television stations positioning themselves for the future? Are they producers, curators of existing content or simply another model all together? The legacy model of public TV is changing -- quickly. Now, stations are masters of content strands, weaving together social media, geolocation, web, mobile, traditional TV and production into an amazing new product. Come see how new models are emerging and leading the next generation of public television.



Angee Simmons Exec Producer, Prom & Multimedia KCPT

Over the past sixteen years, I've been proud to work for KCPT, Kansas City Public Television. It's afforded me the opportunity to produce, write, and direct a variety of media including promotional materials, interactive web sites, mobile applications and long-form documentaries.

In 2010 I worked with an incredibly talented designer, Kelly Ludwig to co-produce the development of a travel iPhone application for the KCPT's national television series Rare Visions and Roadside Revelations.

My long-form documentary work includes Bad Blood: The Border War That Triggered the Civil War, recipient of two Regional Emmys and a NETA citation for Best Historical Documentary, Tapping Kansas City: A Beer/Love Story, recipient of a Regional Emmy for Special Program, KC to Kanorado: An Uncommon View from I-70, a Regional Emmy award-winning travelogue narrated by Melissa Etheridge, and Assembly Required, recipient of a Regional Emmy for Special Program.

I produced marketing content, on-air promotions, and the interactive website for the National Emmy Award winning documentary Be Good. Smile Pretty.

I have received numerous NETA citations for both website productions (Rare Visions and Roadside Revelations) and on-air promotional campaigns and has received a Regional Emmy in the Public Service Announcement category for a multi-media campaign against childhood obesity, Eat Small!

That campaign launched my newest passion - working with area agencies to create video content and multi-media resources in the area of children's health and wellness. We're using the power of public media, to augment the amazing work done in the Kansas City area everyday.

David Neff Author The Future of Nonprofits

David J. Neff has been doing things that have never been done in nonprofits for the last 10 years. He is currently the creator and CEO of the nonprofit Lights. Camera. Help., a nonprofit organization dedicated to encouraging cause-driven organizations to use film and video to tell their stories. He is the past President of Social Media Club Austin, as well as a Senior Digital Strategist and consultant for a variety of startups and nonprofits including PBS, KLRU, KCPT, The Centers for Disease Control, Emory University, The American Cancer Society and more. He was the American Marketing Association Nonprofit Social Media Marketer of the year for 2009 as well as being named one of the top 20 Social Media people in the state of Texas for 2009 by the Austin American Statesman.

Kevin Dando Dir Digital Mktg & Comm PBS

Kevin oversees PBS's social media initiatives for its broadcast and online programming, including its Twitter and Facebook pages, which together have 2M followers. He also manages PBS’s YouTube channel, which recently had its 140-millionth video view and generates more than 1 million views/week. Kevin was recently featured in the book “Get Seen: Online Video Secrets to Building Your Business” (John Wiley & Sons, Inc.).

Kliff Kuehl Pres & CEO KCPT

Kliff Kuehl
President and CEO of KCPT, Kansas City Public Television

Kliff Kuehl graduated with honors from the University of Texas in Austin. He worked as a film and video producer in his first career; then he became production supervisor and operations manager before becoming president and chief executive officer of KWBU-TV and KWBU-FM, the public broadcasting stations for central Texas. At KWBU, Kuehl helped start Inside Baylor Sports, helped produce Christmas at Baylor, and helped to start KWBU-FM, public radio for central Texas.

From December 2004 through March 2009, Kuehl served as the president and CEO of KNPB-TV, public television for northern Nevada. In that time, he helped the KNPB team wrap up a $6.25 million capital campaign, assisted in tripling the number of major donors, and secured a $1 million in-kind donation that built out an additional 6,500 square feet of the station’s Reno offices.

Kuehl joined KCPT in April of 2009. His vision for the station is to transform public media so it is a better and more sustainable service, with increased viewer engagement. In an era of declining local coverage by newspapers and commercial television, he wants KCPT to bridge the gap by growing its local content services and its efforts to connect to content to audience segments.

Kuehl stays engaged on the national level with his membership on the PBS Communication Advisory Committee. Kuehl is also involved in the MMG (Major Market Group), NETA Board, and has presented on panels at PBS and NETA meetings. He is participating in an upcoming panel at SXSW Interactive.

Kliff is married to Sherry Kuehl, they have two children. Kliff enjoys spending time with his family, reading, music, traveling, watching Big XII football, and skiing.

Shane Guiter Dir of Dev KLRU

Shane Guiter is a digital evangelist within public media. He serves as Director of Development at KLRU-TV, Austin's PBS. During his six-year tenure, KLRU has received five PBS Development Awards. Shane serves on the PBS Communications Advisory Committee, the Contributor Development Project Advisory Group (CDP), and is a member of the PBS Online Fundraising Working Group. Prior to 2005, Shane held marketing and fundraising positions at New York Theatre Workshop (RENT) and the Vineyard Theatre (Avenue Q). He began his non-profit career at Austin Lyric Opera more than a decade ago.

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