This is the archived SXSW 2012 schedule. Please see the current schedule here.

Copy Matters: Content Strategy for the Interface

#sxsw #content

When it comes to space-constrained interface content (from the web down to the smallest smartphone app), every word has to communicate something important and create value. The problem? Typical content strategy techniques are hard to apply to interface copy, which means language is often slapped together at the last minute by developers. How can we adapt content strategy tools and tactics to an interface context? This panel will explore workable strategies for creating content that persuades, assists and informs in a few words or less.


Amy Thibodeau Content Strategist Facebook

In May of 2010 I left my job as head of marketing for a London-based digital agency to travel around the world for a year. While visiting places like Australia, Japan, Thailand and Laos, I co-founded a content strategy agency and spent a lot of time thinking about what makes content good.

In April, I started at Facebook as a content strategist.

Likes: bookish things, photography, San Francisco, Japan and cupcakes.

Andy Chung Designer Facebook

Canadian designer recently relocated to sunny California, currently working at Facebook on the product design team.

Dan Zambonini Partner Contentini

Dan Zambonini has helped hundreds of organisations create web and mobile apps, including the BBC, the National Gallery and the British Computer Society. He co-founded a number of award-winning web apps that collectively generate hundreds of thousands of dollars in annual revenue, and also a few apps that didn’t quite make it.

Dan also co-founded the Contentini content strategy agency and wrote the book on "Web App Success".

Tiffani Jones Brown Content Strategist Facebook

I'm a writer, editor and content strategist at Facebook. I used to run design agency Things That Are Brown and freelance content-style at Second and Park. I live in San Francisco.

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