This is the archived SXSW 2012 schedule. Please see the current schedule here.

Think Global, Blog Local: The Regional Tech Blog


While TechCrunch, GigaOM, ReadWriteWeb and other major tech blogs inform tech enthusiasts of the more exciting and press-savvy startups, tech blogs such as Silicon Florist, Silicon Prairie News, TECHdotMN and Technically Philly are dedicated to continual coverage of both the loud and quiet startups in their area. This panel will look at the importance of regional tech blogs, how they got their start, revenue models and methods of gathering story leads as well as case studies of startups they've discovered that have gone on to capture national and international press.



Danielle Morrill Dir of Mktg Twilio

Danielle is Director of Marketing for Twilio, the cloud communications company serving over 75,000 software developers worldwide. The company provides tools for making and receiving phone calls, text messages, and incorporating VoIP into their applications.

Danielle joined Twilio in early 2009 as its first non-founding employee, built the support, operations, and marketing organizations. She also administers TwilioFund, a partnership with 500 Startups and SV Angel providing seed funding to Twilio-powered companies. In 2011 she opened the company's first international offices in London.

Danielle is also a member of the Forbes 30 Under 30, board member for Startup Weekend, mentor-at-large for 500 Startups and angel investor and advisor to a handful of startups.

Danny Schreiber Managing Editor Silicon Prairie News

Mike Bollinger Co-Founder TECHdotMN

Rick Turoczy Editor Silicon Florist

Rick Turoczy has been working in marketing communications roles at Portland area tech startups for the past 16 years. Out of pure dumb luck, he happened to sit up in bed at 2 AM one night in 2007 with the inspiration to start Silicon Florist, a blog about Portland startups in the Web, Mobile, and Open Source scenes. Since then, he’s been a source for local television, newspaper, and radio, made an appearance on the NewsHour with Jim Lehrer, written for one of the top tech blogs in the world, garnered bylines in The New York Times, been named to the Portland Business Journal’s “40 under 40,” elected to the boards of the Software Association of Oregon and Oregon Entrepreneurs Network, advised the City of Portland and the Portland Development Commission, and launched a startup incubator with the help of Wieden+Kennedy, Target, Coca-Cola, Nike, and Google.

All because of a blog. Weird.

Sean Blanda Co-Founder Technically Philly

Co-Founder of Technically Philly.

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