This is the archived SXSW 2012 schedule. Please see the current schedule here.

Does Free Content Cannibalize Your Paid Consulting

#sxsw #Kimono


How Much Do You Open Your Kimono? Does "Thought Leadership" Imperil Your Ability to Monetize What You Know?

Does giving away info snacks enable you to sell knowledge meals, or does your blogging and content program actually cost you paying customers? Do you publish everything you know, or hold something back?

Find out in this dynamic presentation filled with tough questions, crowd participation, laughs, and real-world examples (with actual stats). You'll discover the merits (and pitfalls) of unfettered and unabashed kimono opening.

The conversation will be led by two guys who have made a career out of thought leadership and content advice. Joe Pulizzi is the founder of the Content Marketing Institute and is the co-author of Get Content Get Customers. Jay Baer is the President of social media consultancy Convince & Convert and is the co-author of The NOW Revolution.


Jay Baer Pres Convince & Convert

Jay Baer is a tequila-loving hype-free consultant cited in the November, 2010 issue of Fast Company Magazine as one of the three leading social media advisors in America.

A founder of five companies, Baer has consulted for more than 700 brands on a variety of digital marketing and social media initiatives since 1994.

His consulting firm, Convince & Convert ( works with corporations and agencies world-wide on social media strategy and integration, and his Convince & Convert blog is a leading resource for marketers.

He is the co-author of the new book The NOW Revolution: 7 Shifts to Make Your Business Faster, Smarter, and More Social. (

Joe Pulizzi Founder Content Marketing Institute

Joe Pulizzi is a leading author, speaker and strategist for content marketing. Joe is first and foremost a content marketing evangelist, and founded the Content Marketing Institute, which includes the premier international content marketing event Content Marketing World and Chief Content Officer magazine. Joe is also co-author of the highly praised book Get Content Get Customers (McGraw-Hill), recognized as THE handbook for content marketing, as well as Managing Content Marketing with Robert Rose.

Awarded “Custom Media Innovator of the Year” by American Business Media, Voted Who’s Who in Media Business by BtoB Magazine, and recognized as the Most Influential Content Strategist via Lavacon, Joe travels around North America and Europe talking to marketers and business owners about how they are indeed publishers, and what they need to do about it.

Joe writes one of the most popular content marketing blogs in the world and is overly passionate about the color orange.

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