This is the archived SXSW 2012 schedule. Please see the current schedule here.

New Career for Journalists: Online Video Producer

#sxsw #webvid

Writing is never going to die. Crafting thoughts into clear and useful communication is always going to be important online. But aspiring writers these days would be smart to enhance their skill set to include online video production. As online journalism evolves into video, writers have a new career opportunity: translating their journalism skills into strong online video production.

This panel will feature some of the best online video producers out there who can share their insights in this nascent field and discuss how to make the jump from writer to video producer. What's worked? What hasn't? What skills are needed most? How many people should be on a video production team? What types of online video work best, and how and where do people see them? How can good online video support media sites and tell a different yet unique perspective.



Chris Albrecht Creative Dir, GigaOM

Chris oversees video production and development for, one of the leading sources of tech news and analysis. He started his tenure at GigaOM as writer and then co-editor of NewTeeVee, which covered the evolving landscape of television. Prior to joining GigaOM, Chris was Director of Programming for He was a jurist for the Hawaii International Film Festival and a programmer for the Palm Springs International Festival of Short Films.

Emily Calderone Sr Producer

Emily Calderone is a multimedia producer, shooter, and editor. For the past five years, she's worked as a video producer for Washington Post Digital, at the online video magazine She recently left Slate to work as a producer for a boutique production company in Los Angeles called Ketchum Labs.

Kyle Ryan Managing Editor The Onion/AV Club

KYLE RYAN is managing editor of The A.V. Club, the pop-culture wing of The Onion. He lives in Chicago and was once sternly admonished by a publicist to "NEVER CONTACT THE ARTIST DIRECTLY."

Meredith Arthur Exec Video Producer

Meredith started her career in New York book (yes, the print kind) publishing at Harcourt, working as an editor on literary fiction. She moved to the West Coast and started work on CHOW Magazine (yes, print again) in 2003. When CHOW was sold to CNET and became, she moved into the realm of video, spearheading the CHOW video program. She's produced over 700 videos in the past 4 years, shooting with a variety of chefs, writers, and cooks like Patricia Welles, Gabrielle Hamilton, and Hubert Keller. She won a Webby and has been nominated for two James Beard Awards, an ASME Digital Ellie, and the Emmy Award in 2010.

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