Real-Time Newsjacking & a Cold-Blooded Tweeter
At UrgentGenius.com, we've spent 2 years gathering examples of ideas that have achieved stand-out by hijacking the news or have created real-time content. For SXSWi we've searched the globe to find real-time topical genius. The result? Well, it sounds like a bad joke: What do you get when 3 strangers – a Brit, a Dutchman and a man from Taiwan - walk into an Austin bar with a lady snake that promptly escapes. Chaos and a hopefully engaging panel ensues. The sharp-tongued @BronxZoosCobra gained 200,000 followers as she live-tweeted her escape from the zoo. She is the second-most followed animal on Twitter and will be the conference's first reptile speaker. Michael Logan heads up the content arm for satirical animators NMA while Remco Marinus shot a new commercial every day for IKEA's 365 campaign. This Future of Journalism Track is sponsored by The Knight Foundation.
Presenters
Esty Gorman is the Regional Planning Director for the Americas at iris Worldwide, currently leading strategy across categories and mediums for brands such as Coty, Reckitt Benkiser, Saks, NOS, and adidas. Prior to her experience at iris she worked a range of clients including Mars, Autism Speaks and J&J. A graduate of Miami Ad School, Esty frequently mentors aspiring planners and most recently guest lectured at Baruch for their Real World Advertising class.
Grant is the Regional Creative Director at iris Worldwide. Based in Singapore he is responsible for iris' creative output across the APAC region (India, Singapore, Indonesia, China and Australia).
He co-founded urgentgenius.com with Jon Burkhart in 2010. Grant and Jon are currently finishing the final draft of the Urgent Genius book on Newsjacking and real-time creativity.
Michael Logan is a director for content and business development at
Next Media Animation (Taiwan), one of the largest animation studios in
Greater China. Logan leads an international team aimed and bringing
animated news and satire to an international audience. In addition to
producing funny, viral animations that generate more than 18 million
views monthly, this team has created animated satire for the Cartoon
Network, BBC, Conan, The Daily Show with Jon Stewart and Spike TV,
among others. NMA also produces animated news reports for TV and
online clients from around the world. Logan has been a journalist for
18 years and graduated from Columbia University in New York.
I'm a Creative Director and partner at Lemz, an Amsterdam based advertising agency with a strong vision to make advertising a tool to bring people together. In my seven years at Lemz, I have been dedicated to building the agency's reputation for creating meaningful actions instead of empty talk, and memorable experiences in place of forgettable ads. This can be seen in campaigns for a wide variety of clients, such as Unilever, Sara Lee, Doctors Without Borders and IKEA. I strongly believe that brands can do great things for the world and I see an abundance of opportunity for the ad industry to help people use these uncertain times to generate positive and real change.
Specialties
Concepting, advertising, branding
Saturday, March 10
