Digital vs. Print: Storyboard to Digital Delivery
This panel offers an insider’s guide into the process behind creating customized digital magazine content and configuring it for delivery across multiple mobile devices. Moderated by Next Issue Media CTO, Keith Barraclough, the panelists include CTOs, digital marketers, programmers and digital publishing pioneers from major publishing houses who all have a hand in generating unique digital content along with translating print content into an interactive format. The panelists will share feedback from real-world users describing how they interact with digital content differently than print. Additional topics of discussion include: how advertisers are making the shift from print to digital, how technology is personalizing the magazine experience, how workflow tools have changed now that the month-long print lifecycle no longer applies and how publishers are collecting and using metadata to enhance the reader experience.
Presenters
Chris Wilkes is the vice president, App Lab for Hearst Magazines, leading their next generation digital efforts with an emphasis on paid content and tablet computing. Chris and his team have delivered over 100 apps and digital magazines and are responsible for leading continued expansion in this key area.
Wilkes joined Hearst in 2005 and was a key member of the launch team for Hearst Digital Media. As founder of the Audience Development group, he led Hearst’s use of interactive marketing to build traffic to their newly relaunched websites and maximize sales of print magazine subscriptions through digital channels.
Hearst now sells over 4mm net paid subscriptions annually and attracts over 40mm unique visitors to its web properties while the Audience Development team has expanded its contributions leading all email, search, e-commerce and social networking strategy.
Prior to joining Hearst, Wilkes spent 10 years at Ziff Davis Media starting with launching online subscription selling for their technology and gaming brands during the web's formative years in 1995. Wilkes and his efforts were key contributors to the launch of Yahoo! Internet Life, Expedia Travels and the Official US PlayStation magazines for Ziff Davis Media Chris's unique career has been spent entirely in consumer media focused on digital business building and interactive direct marketing.
Joe Simon is Executive Vice President - Chief Technology Officer at Condé Nast and oversees all digital and technology operations. In this position, he leads the company’s innovation efforts, including the development of next generation digital products and services.
Prior to joining Condé Nast in September 2010, Mr. Simon was Chief Technology Officer for Viacom, the global entertainment content company, where he directed all worldwide technology and operations for MTV Networks, BET Networks, and Paramount Pictures.
Mr. Simon’s responsibilities at Viacom included the management of information technology systems for 58 networks in the US and 106 networks internationally, internet and mobile application development for 418 websites, and oversight of new technology to build digital businesses, innovate new functionality, and create production, content management, and retail distribution systems.
Prior to the separation of Viacom and CBS, Mr. Simon was also responsible for worldwide technology for the CBS Network, CBS and Paramount television stations, Infinity Radio, Simon and Schuster and Viacom Outdoor. Prior to joining Viacom in 1998 as Senior Vice President for Information Technology Operations, he spent nine years as a principal at Booz Allen Hamilton focused on the media sector. Mr. Simon has also worked at Reader’s Digest, and for various business conglomerates in India, where he received a Masters of Business Administration.
Condé Nast, a division of Advance Publications, operates in 25 countries. In the United States, Condé Nast publishes 18 consumer magazines, two trade publications and 27 websites that garner international acclaim and unparalleled consumer engagement.
KEITH BARRACLOUGH CTO, EVP Products Next Issue Media
Keith heads up the product and technology development at Next Issue Media. Prior to working at NIM he held a number of roles at Nokia which included GM of Nokia’s Ovi.com consumer services portal and development head for Nokia’s social and communications applications and services.
Keith was the founding CEO of Avvenu, one of the first consumer facing digital media sharing services, which was successfully sold to Nokia in December 2007. Prior to co-founding Avvenu, he was an entrepreneur in residence at Charles River Ventures, and before that, was President, COO of 8x8 (Nasdaq:EGHT), a company that provides enabling technologies and software for value added IP-based communications, which successfully IPOed in 1997. He holds 11 patents in graphics, voice and video communications over IP, and distributed media processing systems and received his bachelor's degree in electronic engineering and computer science from University College, London, as well as a master's degree in communication engineering from Imperial College, London.
Schimel is EVP and Chief Digital Officer, Meredith National Media Group, a position she has held since June 2011. In this position, she is responsible for deepening and expanding Meredith’s consumer focus via all pathways to the consumer across both print and digital platforms. This includes developing tablet, mobile, and web-based digital strategies, as well as migrating consumer transactions online.
Her position encompasses strategic oversight and execution of many of Meredith’s most important initiatives including the development of its e-tablet and mobile efforts, further building CRM and e-commerce capabilities, expanding and evolving consumer data, and the migrating of all consumer marketing activity online.
Prior to joining Meredith in Fall 2010, Schimel served as Global Head of Music and Connected Entertainment at Nokia. In this capacity, she was responsible for leading the launch and scaling of the company’s entertainment services initiative. Her duties included all aspects of business development, technology, licensing, product positioning, and marketing. Previously, she served as the SVP, Entertainment at Comcast Interactive Media where she led the team’s initiative to create and develop internet video products and services. She was also responsible for building and executing digital partnerships with Comcast’s key video programmers and marketing partners including NBC, CBS, Viacom, ABC, Turner, HBO, and Showtime.
Her deep background and experience in the digital arena also includes senior leadership roles with major technology, entertainment and wireless providers. Among these include VP of Consumer Business Development at AT&T Wireless; VP and General Manager for BMG Online and BMG Entertainment; SVP and Director of Global Business Development at Soundview Technology Group
Schimel holds an MBA and MA in Finance from the Wharton School, and a BA, from the University of Pennsylvania where she graduated magna cum laude, Phi Beta Kappa. She is based in Meredith’s New York offices at 805 Third Avenue.
Perry Solomon is the Vice President, Digital Business Development for Time Inc. In this role he oversees Time Inc.’s development of partnership arrangements for emerging digital platforms including tablets.
Prior to this role Solomon served as Vice President, Business Development – Digital Media, at News Corp. where he led partnership development for cross-platform paid content initiatives. Previously, Solomon was SVP and General Manager for Monetization Solutions at FAST, a Microsoft subsidiary, where he oversaw the company’s media, advertising, and e-commerce search solutions.
A native New Yorker, Solomon currently resides in Park Slope, Brooklyn with his wife and three children.
Friday, March 9
