Complete event listing for
InterContinental Stephen F. Austin
701 Congress Ave.
Friday, March 9
Consumers don’t believe marketing. We believe our experiences. Our friends’ experiences. Even complete strangers’ experiences. In an always-on, social media-enabled world, consumer experiences – and consumers’ ...
Intermediate
Presenters
Bobby Johns, Britton Upham, Henri Mazza, Rick Wittenbraker, Valerie Petrusson
Higher education isn't known for early adoption of innovation. As an industry, it tends to lag behind. This has been generally true of social media implementation as well. And yet some institutions have been successful a...
Intermediate
Presenters
Deborah Maue, Liz Gross
Bob Vila remains a household name, 32 years after the premiere of his first TV series, “This Old House.” Many consider him the father of reality television. How does digital video contribute to the strength of his b...
Intermediate
Presenters
Bob Vila, Gretchen Grant, Joseph Epstein, Stefanie Lemcke, Steven Masur
What if agencies and marketers created products and services, not just ads? And what if they made these things for themselves, not just for clients? They do. But tackling things like product design, creating new business...
Advanced
Presenters
Robbie Whiting
Check out four teams that have combined machines, specialized interactive software and the web to create rich interactive experiences. The result: Raving audiences and media buzz. Breakthrough interactive machines includ...
Intermediate
Presenters
Arundi Venkayya, FK Funderburke, Justin Bayer, Nathan Martin, Patrice Hall
A hands-on crowd experience of leading edge technologies, this panel seeks to define what the key factors of making new technology work in a promotional marketing program or experiential state. And believe it or not, it...
Intermediate
Presenters
Ben Poate, David Polinchock, Warren Kronberger
Smokey Bear has been a national icon since 1944 and has had a Twitter icon since 2010. Meet Smokey and the man behind the bear's tweets. While Smokey usually reminds folks that only you can prevent wildfires, in this ses...
Beginner
Presenters
Ellyn Fisher, Michael Bellavia, Smokey Bear
Saturday, March 10
More and more marketers are looking to tap into data to determine a value on a person. Tools like Klout, PeerIndex, and Kred are developing their businesses around your influence. We think there is a crucial data set th...
Advanced
Presenters
Paul Saarinen, Scott Fahrenkrug
In 2011, social television hit the mainstream with networks across the board embracing social media in a big way, launching a myriad of products ranging from Facebook brand pages and Twitter handles to second screen expe...
Intermediate
Presenters
Jennifer Kavanagh, Jonathan Carson, Kristin Frank, Michael Cupo, Mike Shields
The goal of this session is to demystify the “viral video” and demonstrate that there is in fact a science to creating viral hits. In this presentation, I will discuss my experiences producing viral videos that have ...
Intermediate
Presenters
Prerna Gupta
Today, we have data – lots of it. We can process information – in many ways. We have models to understand our process. With these tools and a dash of creativity, we are discovering surprising patterns of human beh...
Beginner
Presenters
Becky Wang
Meet up with Market Developers in the Austin market that are making companies like Spredfast, Invodo, Bazaarvoice, etc shine. We are the tip of the spear, lets talk about whats working, what's not working and how to stay...
Intermediate
Presenters
Scott Miller
To quote Jay-Z, “I’m not a businessman, I’m a business, Man.” No one connects more deeply with their audiences than rappers. They're fearless marketers -- stirring up trouble, grabbing the mic, commanding attenti...
Beginner
Presenters
Bill Pauls, John McHale
Why are brands constantly pissing us off online? Despite the opportunities for engagement that digital technologies provide, most companies’ customer service-focus has been reactionary. Brands only reach out to their c...
Advanced
Presenters
Duke Chung, Leigh George
In June 2003, Jørgen Vig Knudstorp presented the results of his internal study to the Board of LEGO. In a devastating report, he told them that 2003 was going to be a terrible year and 2004 was likely to be worse. The...
Intermediate
Presenters
David Robertson
Get together with other travel writers and bloggers for an hour of brainstorming, networking and storytelling. Coolest passport stamp smackdown is optional. Travel and tourism industry reps also welcome.......
Beginner
Presenters
Sheila Scarborough
“Viral.” No word in the interactive marketing lexicon derails strategic thinking quite as effectively. Everyone wants their video to go viral, but the fantasy of millions of people discovering a video for free (witho...
Advanced
Presenters
Jeremy Sanchez, Robert John Davis
We’re in a FOMO state of mind, and it isn’t pretty. That’s Fear Of Missing Out, for those of you who’ve missed out on the acronym.
Today we are exposed more than ever before to what others around us are doing, a...
Intermediate
Presenters
Ann Mack
This is a forum for anyone interested in User Experience and User Interface Design to mingle, tell stories, and generally get to know one another. There’s no goal or agenda other than to have fun talking about design ...
Beginner
Presenters
David DeMumbrum
Like it or not, the digital world has changed at a wicked pace and more and more interactions between companies and customers now happen via an interface. Careful consideration of the software's design is of paramount im...
Intermediate
Presenters
Nick Myers
Every consumer is local. They live in a community. They’re engaging and interacting in their favorite places, online and offline. And much of today’s marketing misses the mark when it comes to connecting with local c...
Intermediate
Presenters
Mike Merrill, Tiffany Monhollon
'Coolhunting' was conceived by the author/futurist William Gibson in his novel "Pattern Recognition." 'Cool hunting' is now an active research area at the MIT Center for Collective Intelligence. If past is any ...
Advanced
Presenters
Jason Knapp, Jessica Powell, Jun H Sung, Peter Gloor, Wicks Walker
By now, every good marketer knows that bringing people together in the real world is a powerful tool for building a community around your company. Despite all our cool social platforms, from Google+ to Quora to Facebook,...
Intermediate
Presenters
Jason Preston, Sara Winge
Get together with other folks in the SEO industry for an hour of brainstorming, idea-building, networking, friend-making and career-enhancement. Or, attend this Meet Up to learn more about this segment of the industry......
Beginner
Presenters
William Leake
Before any new customer buys your product, they need to trust your brand, and nothing can build credibility better than the testimonials of your biggest fans. But how to best capture and harness your fans’ passion and ...
Beginner
Presenters
Justin Nassiri, Winston Wang
Are sex-positive feminism and pickup artistry inherently opposed? Are they possibly dependent on each other? In recent years, the popularity of the pickup artist movement has placed the subject in popular cultural locati...
Beginner
Presenters
Adam Lyons, Amanda Marcotte, Charlie Nox, Clarisse Thorn, Kristin Cerda
Sunday, March 11
Why is it that out of 40M online daters in the U.S., only 1.3M are on the largest paid site? Even dating sites that don’t brand themselves as catering to a niche tend to attract certain types of daters. And there are n...
Intermediate
Presenters
Brian Schechter, Julie Fields, Laurie Davis, Sam Yagan, Shayan Zadeh
Brad McCarty, the North American editor of The Next Web, will give a 10 minute long, rapid-fire presentation on what he believes are the most important 3 changes in social marketing. Understanding what's said in these te...
Intermediate
Presenters
Brad McCarty, Jesse Thomas, Joe Chernov, Tyler Willis
Need to boost website conversion and sales? Want to accomplish more with fewer resources? You need to appeal to and engage your customer’s brain. The vast majority of your buyer’s decision-making is driven by emoti...
Intermediate
Presenters
AK Pradeep, Brian Clark, Derek Halpern, Roger Dooley
Get together with other social CRM experts for an hour of brainstorming, idea-buidling, networking, friend-making and career-enhancement. Or, attend this Meet Up to learn more about this segment of the industry -- or if ...
Intermediate
Presenters
Rod Favaron
A well thought out, authentic, and strategic digital content program is more important than ever for driving social media strategy, increasing user engagement, and building syndication relationships. This panel will deba...
Intermediate
Presenters
Michael Dutton, Sarah Passe, Sharon Feder, Shawn Amos, Tim Stickelbrucks
Who will determine the future of your privacy and digital life? Will it be Apple, Google, Al Franken, or you?Everyone's talking about all of the data people are creating and how it’s protected – or not. Key Internet ...
Beginner
Presenters
Anne Bezancon, Shane Green
As brands finally begin to deliver on the promise of a 1-to-1 relationship with their customers (through social media, mobile, and data-driven tools), it is critical to develop a new foundation for that relationship. Thi...
Advanced
Presenters
Glenn Platt, Peg Faimon
Why do brands resist being human? Understanding the question, and its answer, reveals much as to the reasons why companies continue to struggle with the adoption of social business practices. Fear not! You can do somethi...
Intermediate
Presenters
Jen van der Meer
Why do people knock wood for luck? Why do people press elevator buttons 20 times, even though they know it won’t make the elevator come any faster? People are irrational. Why do people love inanimate objects like smart...
Intermediate
Presenters
Colin Shaw, Colin Shaw
The social media challenges of a large enterprise are unique from those of a startup. For example: what are often "simple" person-to-person tasks at a startup do not necessarily scale when they are administere...
Beginner
Presenters
Noah Kuttler
Are your customers in a long-term relationship with your brand? Do you get the feeling they are just looking for a one night stand? Or is it just…complicated? Today’s frugal consumer is increasingly likely to bounc...
Intermediate
Presenters
Florent Peyre, John Caron, Sarah Fay, Tom Burgess
Where is the Customer in Customer Experience? With the democratization of the web, customer experience is consistently a top meme. Now that ordinary citizens have a voice with large brands, what does the future hold for ...
Intermediate
Presenters
Sean McDonald
In today’s digitally-connected online world, everything competes for your attention. An attention economy exists for consumers. We have more information and easier ways to deliver it. Yet, consumers have a finite se...
Beginner
Presenters
Brian Sullivan, Taylor Cowan
Consumers are uninformed, and consequently paranoid, about data collection and privacy standards. They presume marketers are peering into their personal lives and equate web analysts to identity thieves. What they fail t...
Advanced
Presenters
Joseph Carrabis, Shaina Boone
Our world is changing: the planet is warming, the population is growing, the water supply is being threatened and financial systems are suffering. Traditional ways of conducting business and developing products are evolv...
Intermediate
Presenters
Cindy Gallop, Margaret Keene, Matthew Bishop, Neil Powell
The marketing ecosystem as it stands is unsustainable. Consumers don’t trust marketers to respect their privacy, and unfortunately, marketers have done a poor job explaining how data is collected, managed and applied t...
Intermediate
Presenters
Fatemeh Khatibloo
Forget the hype surrounding the social web for a moment, what about something a little further out? This talk will paint a picture of two possible futures, along the way asking the audience to help decide in 2012 if eith...
Intermediate
Presenters
Mel Exon, Tom Uglow
Get together with other social business experts for an hour of brainstorming, idea-buidling, networking, friend-making and career-enhancement. Or, attend this Meet Up to learn more about this segment of the industry.......
Beginner
Presenters
James Plesser
Gawker says William Breathes, the nation’s first medical marijuana critic, has the “best job in journalism,” which may be why he’s been featured by the New York Times, CNN and The Daily Show. Meet him at our pane...
Intermediate
Presenters
Patricia Calhoun, William Breathes
From modeling to producing and website building to marketing, there are many many ways to make money in adult entertainment... and many many ways to lose your mind. Whether pursuing the industry as a hobby for some extr...
Beginner
Presenters
Connor Young, Jay Kopita, Lynn Raridon, Sid Grief
Monday, March 12
For every brand turning on a new listening program or focusing on engaging their users online there is a lot of attention on the topic of social media strategy. Brands that don't have one are desperately chasing one - ye...
Beginner
Presenters
Rohit Bhargava
Years ago, it was porn sites always pushing the envelope on graphics, interactivity, engagement, commerce, and stickiness (ewww). Now, it’s social media that’s getting lucky and monetizing eyeballs. In just the past...
Advanced
Presenters
Dave Evans, Jason Falls, Jeremiah Owyang, Katie Paine, Lisa Joy Rosner
Your idea is hot. You have killer technology. You have angel investors on speed-dial. Your product mashes up the coolest APIs and you managed to navigate the shark-infested waters of content licensing without being eaten...
Intermediate
Presenters
Dave Haynes, Farai Chideya, Suzanne Stefanac
Community managers of all levels are welcome to come discuss today’s trends and best practices.......
Beginner
Presenters
Jenny Weigle
There's a stark contrast between “owning” an idea versus collaborating in an open structure. It's often the root of the divide between “traditional” and “digital/new media” people. Because good ideas evolve i...
Intermediate
Presenters
Azher Ahmed, Jonathan Sackett
The social web lets us send out a constant stream of Facebook likes, Twitter tweets, Foursquare check-ins, social commerce reviews, and other recommendations about things we’ve experienced and want to share with our fr...
Intermediate
Presenters
AJ Vaynerchuck, Edward Boches, Farrah Bostic, Jeff Janer
Lomography, a film camera community and company, has faced annihilation from not only digital photography, but now from mobile photo-sharing applications. We will talk about why, as a brand, they still grow and succeed; ...
Intermediate
Presenters
Alexandra Klasinski
Perhaps no segment of interactive marketing is as provocative as crowdsourcing, a rapidly emerging approach to media creation that can cut traditional production costs by as much as 90% and is having profound effects on ...
Intermediate
Presenters
Neil Perry
Over the past year, 90% of businesses have been hit by at least one IT security breach. What does this mean? Businesses should consider breaches a statistical certainty and be prepared. Breaches are not the only thing to...
Beginner
Presenters
Joe Ross, Joseph DeMarco, Michael Bruemmer, Monika Jedrzejowska, Terry Hemeyer
B2B Marketers unite and connect! Come to the Marketers Meet Up and join other marketers who share your passion for everything marketing. Chat with guest social media and marketing technology experts. Learn how to make th...
Social media presents countless opportunities to engage target audiences. But many marketers in regulated industries are missing out because they constantly hear “we’re not allowed to” when it comes to social marke...
Intermediate
Presenters
Glenn Engler
Get together with other predictive technology and marketing experts for an hour of brainstorming, idea-buidling, networking, friend-making and career-enhancement. Or, attend this Meet Up to learn more about this segment ...
Intermediate
Presenters
Michael Crider
Social media marketing is a beautiful mash-up of cultural connection and commerce creation, but it's been walking around with a ball-and-chain: the nagging question "How can you show this has a Return on Investment?...
Intermediate
Presenters
Craig Daitch, Eric Swayne, Liz Strauss, Matt Ridings, Petri Darby
Blogging is nothing new, however the number of bloggers continues to grow. Mom bloggers, fashion bloggers, food bloggers, and life style bloggers have seemingly taken over Blogger, Wordpress, and Tumblr, and most of thes...
Beginner
Presenters
Alessandra Colaci, Indiana Adams
We are quickly moving to a time where PR is transitioning from a cost center to a highly measurable conduit to client/customer acquisition tool. Accountability and measurement is key in all campaigns from product launch...
Advanced
Presenters
Brendan Lewis, David Armano, Kelly Mills, Ken Shuman
Get together with other tech PR professionals for an hour of brainstorming, idea-building networking, friend-making and career-enhancement. Or, attend this Meet Up to learn more about this segment of the industry.......
Beginner
Presenters
Josh Jones-Dilworth
Social media has made finding love easier: reconnecting with your college sweetheart on Facebook, broadcasting emotions on Twitter and maybe even finding your soul mate on a mobile dating app.
Americans will spend near ...
Intermediate
Presenters
Andrea Miller, Elizabeth Bernstein, Helen Fisher, Michael Lazerow, Thomas Miller
Social media has become ubiquitous, with everyone from celebrities to businesses jumping on the chance to communicate with customers directly. It comes as no surprise that sex workers have equally utilized these mediums ...
Advanced
Presenters
Kitty Stryker
Tuesday, March 13
As social media marketing moves from experimental to institutional, brands no longer question social media marketing as a line item. That said, the strategies and deployment of social campaigns continues to introduce big...
Intermediate
Presenters
Jason Harris, John Manoogian III, Kristin Maverick, Sarahjane Sacchetti
How can brands in low-interest, low-involvement categories truly engage women in the digital space? Which of women’s digital activities are purchase decision drivers vs. distractors? What do women really want from bran...
Intermediate
Presenters
Dayna Dion, Graceann Bennett
Get together with other link builders for an hour of brainstorming, idea-buidling, networking, friend-making and career-enhancement. Or, attend this Meet Up to learn more about this segment of the industry.......
Beginner
Presenters
Paul May
Ad agencies pride themselves on big ideas and creativity. But for too long, they’ve relegated technology and code as production tasks, not as strategic points of view.
In the 21st century, ad agencies need to embrace ...
Intermediate
Presenters
Rei Inamoto
We’ve all been shown nirvana-like visions of a collaborative future where we join hands in beautiful creative harmony: the art director will join with designer, with the content strategist, with the planner, with the t...
Intermediate
Presenters
Matt Baker, Wayne Pick
Get together with other graphic design experts for an hour of brainstorming, idea-buidling, networking, friend-making and career-enhancement. Or, attend this Meet Up to learn more about this segment of the industry.......
Beginner
Presenters
Christian Helms
With the growth of shows like The Moth, and This American Life, true storytelling is more popular than ever. Whether you’re at the bar or in the boardroom – everyone has a story to tell.
In this talk Kevin Allison ...
Beginner
Presenters
Chris Castiglione, Kevin Allison
Get together with other Brand Managers for an hour of brainstorming, idea-buidling, networking, friend-making and career-enhancement. Come discuss the challenges and rewards of representing your brand in the digital worl...
Beginner
Presenters
Chad Beck
Producing X Factor US for the first season was no small task. Wrap new social TV strategies around the promotion and production and you've got quite an act! In this session you will learn how social was integrated into t...
Intermediate
Presenters
Don Wilcox, Jill Johnson, Olivier Delfosse, Sam Decker
Projects might be complex or simple, but the real catch is finding ways to collaborate with the different personalities involved. Sometimes these challenges come in the form of an un-managed client, coworker or peer. Eit...
Intermediate
Presenters
Leah McDougald, Stephanie Perkins
The benevolent Internet promotes expression, collaboration and experimentation. But the current legal scheme can make the Internet a place where digital tracks persist long after their intended use. In a world of d0xing ...
Advanced
Presenters
Jonathan Zittrain, Lisa Borodkin
Consumers today expect more and more from your brand. While some would argue, consumer's now "own" your brand, we counter with the notion that companies who’ve lost their brands to their consumers did so beca...
Intermediate
Presenters
Peter Wolfgang, Virginia Alber-Glanstaetten
