This New House: Featuring Bob Vila
Bob Vila remains a household name, 32 years after the premiere of his first TV series, “This Old House.” Many consider him the father of reality television. How does digital video contribute to the strength of his brand today? How does online video complement or substitute for a broadcast television presence? What leading edge video platforms are available for brands to exploit? What digital tools give today’s brands an edge in understanding their video audiences? Where does mobile fit in? Learn about maximizing digital video to build brands through the example of Bob Vila.
Presenters
Bob Vila is best known from TV, where for nearly 30 years he hosted a variety of shows – This Old House, Bob Vila’s Home Again, Bob Vila, and Restore America with Bob Vila. Before his life in broadcasting, he launched his own residential remodeling and design business. Earlier still, he served as a Peace Corps volunteer, building houses and communities in Panama. Over the years he has supported many causes dealing with housing and architectural preservation, including Habitat for Humanity, and the National Alliance to End Homelessness.
Currently, he’s been helping out with the restoration of Ernest Hemingway’s home near Havana, Cuba, and is focused entirely on the Web. He completely relaunched BobVila.com in December 2010, and in his web series Building Green, he introduces three of the newest green building technologies and products.
Ms. Grant is General Manager, BobVila.com, LLC. She leads sales, marketing, technology, edit, finance, and P&L management for this website of Bob Vila, the dean of home renovation and repair. Earlier, she was General Manager, Parents.com, FitnessMagazine.com, LadiesHomeJournal.com, and More.com at Meredith Interactive. Ms. Grant first became involved with video at Viacom, where she was VP, Business Development, Nickelodeon Movies and VP, Financial Planning & Analysis, Viacom, Inc. Ms. Grant earned her M.B.A. at Harvard Business School and a B.A. at Yale University. When not managing media, Ms. Grant enjoys consuming it, and is an avid theater, dance, and photography fan.
Principal at Quantum Media, a New York based consultant firm to media, entertainment and technology companies. I am advising European and US companies on the development and implementation of new business and product strategies with a focus on online video, television and internet technologies. International market entry strategies. Interested in media and technology start ups.
Founder and Editor-in-chief on New York International www.nyintl,net
“My goal is to use great legal analysis to help people achieve their business objectives, not just to advise as to what the law says.”
Steven Masur is unique because of the direct strategic business experience he brings to bear on client matters in digital media, mobile and entertainment. For over 18 years, Steve has helped clients make substantial returns in digital music, film, video games, mobile and wireless services, licensing, advertising, retail, manufacturing, publishing, media delivery, software and hardware. Where he brings the most value is in helping to work out complicated legal and business problems, mergers and other strategic opportunities in complicated competitive environments. Steve started working for the Newhouses at Conde Nast on corporate and cable TV deals, and parlayed his experience there into a career working with growth stage to enterprise level companies across a wide variety of different industries. It is this cross industry perspective which informs how he looks at corporate, intellectual property, and transactional law. Steve’s clients have included Shazam, Virgin Mobile, Liberty Media, Yamaha, Nielsen BuzzMetrics, and Bob Vila, among others. Steve went to Colby College, and got his law degree at American University.
Friday, March 9
