Consumers are uninformed, and consequently paranoid, about data collection and privacy standards. They presume marketers are peering into their personal lives and equate web analysts to identity thieves. What they fail to understand are the hidden costs to cracking down on privacy, for the capitalist and consumer in us all. Privacy restrictions will result in decreased sales, lost jobs, poor content, irrelevant advertising and shitty consumer experiences. It will set digital technology back a decade. One could argue this pro-privacy is almost rooted in anti-capitalism.

As marketers and advertisers, we only stand to lose. Advancements in neuromarketing and analytics are making great strides to give those very same consumers truly personalized digital experience across all mediums. We envision experiences that put their needs before those of brands and actually improve lives.

If there was ever a time to fight ignorance, it’s now. Join us for a heated debate over this brewing topic.