This is the archived SXSW 2012 schedule. Please see the current schedule here.

Who’s in Charge? Too Many Cooks in the Project

#sxsw #2manycooks


Projects might be complex or simple, but the real catch is finding ways to collaborate with the different personalities involved. Sometimes these challenges come in the form of an un-managed client, coworker or peer. Either way, with too many cooks in the kitchen, unwanted stress, frustration and hostility can quickly turn even the simplest of tasks into the perfect storm. Find out how to best align client needs, talent pools, and peer input so that the project can be delivered smoothly from conception to completion.


Leah McDougald Engagement Strategist GSW-W

Engagement Strategist with a passion for people, their emotions, interactions and environments. After 7 years as a Design Researcher I made the jump from design to marketing. I try to help the transition from traditional marketing to relationship-centered, needs-based conversations be as painless and natural as possible. My gold stars are in facilitation of ideation sessions and qualitative research, user experience, and turning insights into action. I keep it real.

Stephanie Perkins Dir Digital Ops inVentiv Communications

Stephanie Perkins, PMP
Creative Services Group Director, Digital

Stephanie graduated from the Wittenberg University with a degree in Marketing and a Minor in Computer Science. Throughout her career she has managed various print and interactive projects from concept through implementation that span the Consumer and Healthcare industries. Her organizational skills ensure each and every project remain on-time, on-budget and within the specifications required. Her interactive experience includes projects across all digital medium, including but not limited to: online media, tradeshow media, web, digital detailing/CLM, application development, email marketing, and video. Stephanie is responsible for overseeing all digital efforts within GSW Columbus and inServ Worldwide, where she manages the digital project management and functional quality control teams for both organizations. In addition to the development and continuous improvement of digital practices and protocols within both agencies, she is responsible for ensuring all digital projects are: appropriately staffed, completed on-time and on-budget, adhering to pre-defined quality standards, and operating as efficiently as possible.

GSW Worldwide & inServ Worldwide Headquarters – Columbus, OH US

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