By now, every good marketer knows that bringing people together in the real world is a powerful tool for building a community around your company. Despite all our cool social platforms, from Google+ to Quora to Facebook, there is no substitution for getting together in good old physical reality.

But how many parties are there at SXSW? How many drinkups are there every evening in New York, San Francisco, or Seattle? How do you stand out from the crowd and build an event for your audience that will draw people in and help you really connect?

In this session, Jason Preston, Vice President of Strategy at the Parnassus Group, the creators of the Tweet House, 140tc Twitter Conference, and the Blog Business Summit, will share the secrets to creating a compelling event that will rise above the noise and turn attendees into evangelists.