This is the archived SXSW 2012 schedule. Please see the current schedule here.

Your Marketing Sucks: Why You Need to Think Local

#sxsw #localchat

Every consumer is local. They live in a community. They’re engaging and interacting in their favorite places, online and offline. And much of today’s marketing misses the mark when it comes to connecting with local consumers online. In this session, we’ll share practical strategies about how any business - from start-ups to local businesses to national brands, agencies, and franchises - can think local in their online marketing and connect the dots between their digital strategies and their physical presence.

Why does local matter for every brand? 86% of consumers use the internet to find a local business. 20% of all searches on Google have local intent. 1 in 3 mobile searches is local. Google map use is 40% local. After looking up a local business on a smart phone, 61% of users called the business and 59% visited. 100% of consumers are local.

It all starts with picking the right strategy for your business type. We’ll share ideas and examples of thinking local from a strategic brand perspective: Content Strategy, Search, SEO & Keyword Strategy, Local Listings, Social Strategy, Online Advertising, Reputation Management, Ambassador & Engagement Strategy, and Mobile Strategy.


Mike Merrill Dir of Mktg ReachLocal

At ReachLocal I'm responsible for inbound and outbound marketing strategy including social media, email marketing, and sales tools.

Regular speaker on social media and personal branding.

- President of Social Media Club of Dallas
- Organizer of Ignite Dallas

Tiffany Monhollon Digital Content Mgr ReachLocal

Passionate about connecting, curating, writing, learning, music, culture, media and @RobertWilsonIV. Content, community and social for @ReachCast @ @ReachLocal

Our Awesome 2012 Sponsors