Your Customers on Video Are Your Biggest Asset
Before any new customer buys your product, they need to trust your brand, and nothing can build credibility better than the testimonials of your biggest fans. But how to best capture and harness your fans’ passion and energy for maximum ROI and impact? Testimonials have graduated: customer and fan-contributed videos offer an entirely new level of authenticity that simply cannot be achieved by the written word. See how Anheuser-Busch teamed up with VideoGenie to launch a creative video campaign during the Super Bowl to drive engagement and connect with new customers and loyal fans. The talk will delve into strategy and execution, including examples of hard data around conversions, site engagement and other direct ROI metrics. It will also touch upon how brands can utilize powerful, user-generated video content to take word-of-mouth marketing to the next level.
Presenters
Justin Nassiri is the founder and CEO of VideoGenie, and he's been focusing on the intersection of online video and word-of-mouth marketing since 2007. Prior to VideoGenie, Justin served as an officer for the U.S. Navy, directing operations and navigation for a $1.3 billion nuclear-powered warship as a senior supervisor, overseeing a staff of 170 lives. While at Stanford's Graduate School of Business (GSB), Justin worked as a consultant for McKinsey and Co. He holds a bachelors of science in Electrical Engineering from the United States Naval Academy.
Winston Wang is Global Director, Strategic Innovations for marketing technology at AB InBev with responsibility for exploring and experimenting with cutting-edge digital technologies from start-ups and innovators that are transforming consumer marketing.
Winston joined AB InBev in 2011, bringing with him an extensive background in innovation leadership and mobile products and technologies; both at start-ups, and within global companies.
From 2007-2010, he was the director of T-Mobile USA’s advanced R&D group that created next-generation product and service concepts. He was previously with Adobe Systems where he co-led the Mobile Authoring product management team, developing products such Adobe Device Central CS3. He previously held a variety of roles focused on mobile user experience design at Symbol Technologies, PalmSource, Good Technology, and startup Covigo for both consumer and enterprise mobile products.
Winston holds a Bachelor of Science degree in Mechanical Engineering from U.C. Berkeley, and a Master’s of Science degree in Product Design from Stanford University. He lives in San Francisco, California with his wife.
Saturday, March 10
