This is the archived SXSW 2012 schedule. Please see the current schedule here.

Brands with Benefits: Hooking Up with Good Deals

#sxsw #brands12

Are your customers in a long-term relationship with your brand? Do you get the feeling they are just looking for a one night stand? Or is it just…complicated? Today’s frugal consumer is increasingly likely to bounce between brands and stores to find the best deal, and competition for their love is heating up. How do you keep the flame alive with the “deal of the moment” consumer that has a bit of a wandering eye? If you’re looking for a short-term hook up with a hot little check-in app – try another panel. This session will cover long-term loyalty solutions that create the perfect marriage of today’s social, local and mobile strategies. Hear from leaders at Gilt City, Modiv Media and Linkable Networks about how brands and retailers are keeping customers loyal with in-store mobile commerce, card linked offers and daily deal programs that drive redemption. By offering your customers exactly what they want, when they want it, you can get the relationship back on track.



Florent Peyre VP Strategy & BD Gilt City

Florent serves as Vice President of Strategy and Business Development for Gilt City, the latest company created under the umbrella of Gilt Groupe, a leading e-commerce company headquartered in NY.

Prior to joining Gilt City, Florent was running Mobile and Emerging Platforms for Hachette Filipacchi Media, a leading magazine group, editor of ELLE, Car and Driver and other publications. There, he presided over the launch of several mobile and iPad applications, including…..
Before that, Florent was running Business and Corporate Development for Hachette where he concluded key strategic partnerships with companies such as Microsoft and BermanBraun (launch of Glo, a new lifestyle destination for MSN), Rue La La, Yahoo! or the acquisition and integration of Jumpstart Automotive, a leading online ad network centered on the automotive space.

Earlier in his career, Florent was a Principal at Lagardere, a leading European media company headquartered in Paris. There, Florent completed several acquisitions and worked on corporate development and restructuring.

Florent has been advising several NY-based startups for the last couple of years, mostly consumer-facing or ecommerce centered and is an advisor to NY SeedStart, an early stage incubating program and to First Growth Venture Network, a mentoring program for NY startups founded by Ed Zimmerman and leading venture firms. He is also a declared addict to most NY meetups as well as a big wine geek. Florent is also on the board of Sciences Po Alumni USA, his alma mater.

He graduated from Sciences Po Paris in 2000 and holds a degree in International Business Law and a Master in Broadcasting Law from the Sorbonne University.

John Caron CMO Modiv Media

Bringing more than 20 years of management and entrepreneurial experience in media and commerce technology and services, John is responsible for Modiv’s marketing and business development initiatives. Through his innovation and leadership, John has been a driving force behind the growth, IPO, and sale of a half-dozen early-stage and high-growth companies including ATG (now Oracle), Gartner, NuMega (now Compuware), Factpoint (now GeoTrust), and Open Environment (now Borland). John, and his team, developed the marketing strategies that drove ATG’s revenues from $25M to $165M. During his tenure at Gartner, a billion dollar global technology research and consulting firm, John’s team oversaw the global rebuild of sales efficacy and customer loyalty programs. At NuMega, John’s team drove global partner marketing and sales behind a 500% increase in channel revenue.

In 2006, John surrendered to a lifelong passion for cars and conceived and launched the country’s first exotic car membership club. Modeled after Marquis Jet, The Otto Club (now Gotham Dream Cars) received national recognition by the automotive industry and publications such as the New York Times, Boston Globe, and Fox TV as an innovator in fractional ownership.

John is a Board member at three Boston-based companies including Perfect Curve (sporting goods manufacturer), Silverstone Motorcars (exotic and collectable car dealer), and Mars Made (handcrafted luxury gaming tables).

A frequent speaker in both technology and academia, John has guest lectured at Harvard, Babson, Emerson and Northeastern. John holds Bachelor Degrees in Marketing and Finance from Syracuse University.

Sarah Fay Independent Adviser

Until May of 2009, Sarah was CEO of Aegis Media North America. She was also responsible for launching and growing a significant part of that business during her eleven year tenure at that company, and has worked with major brand advertisers such as P&G, RadioShack, Pfizer, Wachovia, EA, Marriott, Philips and adidas / Reebok. As President of Carat Interactive and then President of Isobar, Sarah orchestrated the successful acquisitions and merging of several companies including Lot21, Vizium, Freestyle Interactive, Molecular, iProspect, Ammo and Bluestreak. Sarah is also responsible for launching Isobar Mobile, a highly regarded mobile marketing entity.

Sarah has been widely quoted in such sources as Ad Age, Ad Week, DM News, B2B Magazine, New York Times, Wall Street Journal and USA Today. Additionally, Sarah regularly addresses audiences at major marketing conferences and participates on a number of company and industry boards.


• “Industry Achievement Award” 2007, ad:tech

• “Online All-Star” 2008, OMMA

• “Top 100 Media Influentials” Media Post 2008

• “Future Legend”, 2008 Ad Club, Boston

• “Top 50 People to Know in the Digital Space”, MediaPost 2003

• “Top 100 Business Marketing Influencers” 2002, 2003 and 2004, B2B Magazine

• “Media All Star” Adweek, Mediaweek, Brandweek 2004

• “25 Women to Watch”, Advertising Age 2005

• “Fast 50”, Fast Company 2006

Tom Burgess CEO Linkable Networks

Tom Burgess is a seasoned executive with deep interactive and mobile advertising experience. He has successfully pioneered an array of innovative advertising solutions and holds numerous direct response and mobile technology patents. Burgess is a frequent speaker at global marketing conferences and has been quoted or featured in Forbes, the New York Times, The Wall Street Journal, The Boston Globe, and CNBC. In 2001, Burgess founded Third Screen Media, the world’s first mobile advertising network. Third Screen Media set the standard globally for wireless advertising and was acquired by AOL 2007, delivering a 10x return for investors. Prior to his tenure at Third Screen Media, Burgess served as President of internet portal where he guided the company to a successful public offering and later orchestrated sale of the company to He also served as founder and CEO of 9th Square Inc. (later rebranded as, Inc.), an e-commerce and advertising software and services company and Echomedia, Inc., one of the first internet advertising companies. Burgess has consistently provided excellent returns for investors and was recently inducted into the Entrepreneur Hall of Fame for superior performance by Blue Chip Ventures. Burgess earned a Bachelor of Arts from Providence College and currently resides in Rhode Island with his wife and two children.

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