Complete event listing for
Sheraton Austin
701 E 11th St
Friday, March 7
In our increasingly digital and technology-driven world, human social relationships are being transformed by data. Your previous online behavior is dictating the news reports, friends’ updates, products and advertisement…
Intermediate
Presenters
Chris Colborn, Dinkar Jain, Maria Bezaitis, Oren Michels
Anyone launching a new brand today hopes that their product, service or solution will become the darling of the industry--the thing that goes viral because people love it. Veteran brand strategist Laurence Vincent will s…
Intermediate
Presenters
Larry Vincent
Enough of the pontificating panel! In a rapid and fast paced (gameshow like) session, we put the audience (that means YOU) in the hot seat as the experts on the future of social. A combination of format (lightning round …
Intermediate
Presenters
Sam Decker, Sean McDonald
Since Google published its first “transparency report” in 2010, many other Internet companies large and small have started issuing there own reports on government demands for user data. And now, in light of recent revela…
Beginner
Presenters
Bart Volkmer, Dorothy Chou, Kevin Bankston, Ryan Budish
As anyone who cried when Aeris died knows, it’s easy to fall in love with your favourite game character. One of gaming's biggest strengths is the ability to allow players to form deep emotional bonds with characters. Emp…
Intermediate
Presenters
Michelle Hamilton-Page, Miriam Verburg
The privacy landscape evolves dramatically every day. It is a legal, governmental and humanitarian soap opera. Most data privacy conversations to date have done little more than make consumers suspicious and often parano…
Intermediate
Presenters
MeMe Jacobs Rasmussen, Shaina Boone
One of the foremost issues today in connected technologies is privacy, and more specifically, who controls personal data – the individual who uses the technology, the company that produced the technology or the governmen…
Intermediate
Presenters
Anna Laitin, Catherine McCullough, Cora Han, Harold Ford Jr
It’s the absolute worst word that can come out of someone’s mouth. Whether a colleague, boss, client, or a doctor, if you hear the word “viral” you’re in trouble. Someone probably read "The Tipping Point" but skipped "Th…
Beginner
Presenters
Craig Key
Social media analytics can help you understand the active members of your social media audience, but what about the people who aren't posting? How do you fill in the gaps in your analytics with insight into your customer…
Beginner
Presenters
Alexandra Samuel, Beth Kanter, Colby Flint, Jeremiah Owyang
As U.S. citizens, we have a right to life, liberty and the pursuit of happiness. But do we have a right to data privacy? Or is privacy just an illusion? Privacy has become a touchy subject (see: NSA); consumers want to f…
Intermediate
Presenters
Barrie Vanbrackle, Greg Cohen
The answer: Yes. The question: Could you hijack my yacht? The backstory: It all started at SXSW. After hearing professor Todd Humphreys report in his 2013 SXSW Interactive panel that he had brought down an unmanned aeria…
Beginner
Presenters
Andrew Schofield, Jahshan Bhatti, Kenneth Himschoot, Todd Humphreys
Orgasm is different than what we've been taught. What is Orgasm? Science shows Orgasm is a vital nutrient to the body. It activates the parasymapthetic and the sympathetic nervous systems, simultaneously. As a result, …
Intermediate
Presenters
Nicole Daedone
What's it like starting a company with your significant other? Your work and home life will lose separation. Some VCs won't fund you as a matter of principle. But at the same time, you get to obsess about work together, …
Beginner
Presenters
Alexander Moore, Aye Moah, Derek Langton, Mendel Chuang
Twitter changes everything. That’s especially true for events. So do smart phones, tablets, Instagram, YouTube, Vine, and lots of other new tools and technologies. Please join us for our 3rd annual Interactive Core Conve…
Intermediate
Presenters
Brian Duggan, Tom Spano
Saturday, March 8
A multicultural specialist and partnership specialist discuss how AARP educates and communicates with their members via social media on everything from changes to healthcare, creating livable communities to sex after 65.…
Intermediate
Presenters
Aldea Douglas, Andres Castillo
We can bet you've been appalled and underwhelmed by the level of customer service you've received by a company. Have you ever been pleasantly surprised and delighted by a brand's customer service? Engineer a surprise & …
Intermediate
Presenters
Jacki Halas, Tom Zellman
Ongoing revelations about NSA surveillance have heightened awareness about the security vulnerabilities in our mobile devices. Most consumers don’t know how their favorite devices work and are inclined to fear the worst …
Intermediate
Presenters
Jaclyn Louis, Jonathan Godfrey, Sonny Sinha
It’s hard to face the tragedies of the past year—Newtown, the Boston Bombing, Oklahoma Tornado and the Prescott Hotshots Wildfires. In the immediate aftermath, Americans are increasingly turning to Facebook, Twitter and …
Intermediate
Presenters
Michael Bellavia, Paula Veale, Pete Giencke, Shayne Adamski
Who cares about online privacy? Online interactions now permeate every layer of our society, changing the way people learn, communicate, buy, sell, search and interact. We are now more "track-able" than ever, and entit…
Intermediate
Presenters
Blair Reeves
Dazed and confused, consumers and brands alike are trippin’ on hashtags. As one of the most iconic social symbols of our time, media campaigns are increasingly laced with hashtags to increase engagement while also inspir…
Beginner
Presenters
Eric Bader, Scott Fischler
The days of the abacus are long gone - replaced by abacus apps. Stuffed animals are being replaced by app pals like Calls from Elmo. For better or worse, the way children play and learn has changed and privacy remains a …
Intermediate
Presenters
Elana Zeide, Lorraine Akemann, Sara Kloek
If you want to know how people feel about something, just give them a questionnaire, right? Nope. This panel is about tapping into people's thoughts, feelings, and opinions more directly, in real time. Our thoughts an…
Intermediate
Presenters
Gary Kazantsev, Martin Salo, Philip Resnik, Rana el Kaliouby
Big Data is a game changer for storytelling. Increased pressure to find meaning in mounds of data—in real-time and at scale—has given rise to technology that analyzes and turns individual data points into bite-sized pros…
Intermediate
Presenters
Eric Shoup, Francois Ajenstat
There is growing distrust over Internet data. Consumers fear how their information is collected and used, and companies struggle to maintain control over their data when transacting with third parties. This FUD is amplif…
Advanced
Presenters
Joseph Galarneau
After a decade of using social network sites like MySpace and Facebook, teens have glommed on to countless new apps, from Instagram to Snapchat to Vine. They share tremendous amounts of content, but encode it so that par…
Beginner
Presenters
Danah Boyd
On Thursday, June 6, 2013, the PRISM story broke, shattering any trust we had in the US government with regards to online privacy. At a pinnacle point in technological advancement, the tech industry is now faced with the…
Intermediate
Presenters
Brad Burnham, Matthew Prince, Nicholas Merrill, Trevor Timm
You've experienced the goal of many platforms - unchecked exponential growth in your user base. People have a genuine passion for your product and that passion is rapidly expanding organically. But what does this mean fo…
Intermediate
Presenters
Brendan Codey, Cindy Au, Jenna Meister
One of the cool things about SXSW is that you can spend all week in Austin without spending a dime. Everywhere you look, someone or something is handing out free breakfast tacos, beer, t-shirts, even piggyback rides. Jus…
Intermediate
Presenters
David Tishgart
Obesity. Excessive energy consumption. HIV/AIDs prevalence. Many of the most frustrating, seemingly intractable problems of the 21st century are driven by human behavior. To address these challenges, we’ll need to unders…
Intermediate
Presenters
Anna Mohan, Jitinder Kohli, Jonathan Zinman, Shrupti Shah
Instagram pictures of your island vacation, Facebook well wishes on the birth of your first child, an email from your father, Vine videos from your son’s graduation. There are no more diaries, letters or scrapbooks. Our…
Intermediate
Presenters
Mary Snauffer
Good old mom, the holder of purse strings, the target of so many CPG brands and retailers, the prize everyone has their eye on. With more and more clients asking for “a cool mobile idea that targets mom in store” it’s …
Intermediate
Presenters
Leyla Dailey, Molly Garris
As data become more readily available, we are lulled into believing “the numbers don’t lie.” However, the human data collection methods and process, the various motives of the people involved, the political or social sys…
Beginner
Presenters
Grace Rodriguez, Jake Porway, Jonathan Schwabish, Kim Rees
The hype about Big Data is all around us and it seems the data is busy at work solving the world's problems. Big Data is being used to stop crimes, find cures to cancer and organizations like Maplight.org are using data …
Intermediate
Presenters
Elissa Fink
If abstinence education can’t stop teens from getting pregnant, why are we preaching digital abstinence as the cure for information overload and online distraction? In this session we’ll dig into our digital and personal…
Intermediate
Presenters
Lauren Bacon, Rohan Gunatillake
Documents leaked by Edward Snowden show that the NSA is engaging in an unprecedented breach of our privacy, gathering data about every telephone conversation and online transaction it can. But don't worry, says President…
Intermediate
Presenters
Chris Conley, Evan Greer
Across the country, there is an increasingly widespread problem of abusers and perpetrators posting images and video footage online as a tactic of abuse, harassment, bullying and extortion. The images and videos may be …
Beginner
Presenters
Christina Gagnier, Erica Johnstone
Be popular. Don’t miss out on the party. Figure out what’s cool before it’s, well – not anymore. Social media today has the familiar symptoms of a high school classroom; but now, instead of obsessing over what our classm…
Intermediate
Presenters
Andrew Cunningham, Mea Cole Tefka
Sunday, March 9
The beauty of community driven brands is the natural order of customer focus. Hear from three brands that have built - and recently launched - brands centered around artistic communities. Instagram, the preferred image …
Intermediate
Presenters
Bailey Richardson, Duann Scott, Jenny Dearing, Josh Karpf
Cloud technologies have transformed startup and business IT, but the benefits haven't filtered down to our personal use. What if I could mapreduce my home energy use, secure my accounts with the hundreds of sites that ha…
Intermediate
Presenters
Dave Sanford, Jeff Kramer
In creating social messaging, marketers often depend on some purported truths in communication. Focus on short-form content. Write in your audiences' native language. Such maxims assume that our communities have rigid an…
Advanced
Presenters
Roland Smart
Are today's rewards programs actually building consumer loyalty or are we simply preconditioned to act/react based on last year's model around some trending buzzword? Loyalty needs to be more than this…collectively, we c…
Advanced
Presenters
Drew Lewis, Joshua Forstot
Mobile computing and open government are bringing more people into government than ever before. As government managers develop requirements for app developers to create the tools that citizens will use to participate in …
Intermediate
Presenters
Gadi Ben-Yehuda
As attacks against digital systems evolve, so too are security approaches undergoing several notable paradigm shifts in their defense of the tremendously high-value assets stored in and accessed by these systems. Studies…
Beginner
Presenters
Geoff Gentry
People say "It's not what you know, it's who you know." But what if you don't know anyone? What if you didn't go to the right school? What if you're so outside the club, you didn't even know there *was* a club? As much a…
Beginner
Presenters
Nilofer Merchant, Rachel Sklar
Every marketer wants to get the most out of their paid media, targeting consumers that will engage with their content, share it with others, and talk about it across social channels like Facebook, Twitter, and YouTube. W…
Beginner
Presenters
Baba Shetty, Kate Sirkin, Marty Baker, Seraj Bharwani
Sometimes Twitter and Facebook feeds sound like one big group therapy session. Consumers know that complaining online gets results, and companies are so terrified of going viral for the wrong reasons (see: the Amy’s Baki…
Intermediate
Presenters
Kam Desai
Mobility is driving innovation that makes our personal and professional lives more efficient and productive. Mobile devices are a hub of information, specifically how they interact between individuals and other devices. …
Intermediate
Presenters
John Marshall
Advancements in wearable technology are leading to a cultural tipping point – constant connectivity will fundamentally change the way humans relate, interact and behave with each other. We're at the very beginning of thi…
Intermediate
Presenters
Elise Hu, Patrick Miller, Perry Fair, Timothy Jordan
The central problem facing many businesses today is not a lack of data, but a lack of a clear vision and actionable roadmap for what to do with the data. This is particularly the case for social data. Over the past few y…
Intermediate
Presenters
Marjan Baghaie, Serena Cheng
In 2012, then U.S. Secretary of Defense Leon Panetta warned that “the next Pearl Harbor we confront could very well be a cyber attack that cripples our power systems, our grid, our security systems, our financial systems…
Intermediate
Presenters
Derek Jinks, Kristen Eichensehr
Right now Social Media is disrupting more than just how companies engage with customers, its driving the transformation of Corporate Social Responsibility. As transparency has been increasing over the last decade, organi…
Advanced
Presenters
Jason Wolcott, Ruben Taborda
In an era when living publicly is becoming the default, people are coming up with creative ways to carve out private spaces in their lives. Rather than rejecting today’s ubiquitous social media and sharing tools outright…
Beginner
Presenters
Ann Mack
As social connection apps and mobile technology evolve, instant gratification is now expected when it comes to new people and information. We’ll tackle the new norms of meeting people via app, diving into the lifecycle o…
Beginner
Presenters
Colin Hodge, Joel Simkhai
A conversation between consultant Jonathan Bailey an online publishing consultant and plagiarism expert and attorney Katie Sunstrom. Jonathan will share his experiences assisting victims of revenge porn and online defam…
Intermediate
Presenters
Jonathan Bailey, Katie Sunstrom
Children are 51 times more likely to have their identities stolen than adults. Now that children have a digital footprint at an early age, identity thieves have found an easier route to take advantage of children’s unuse…
Beginner
Presenters
Chris Crosby, Clay Nichols
91% of hiring managers now look at social media profiles when screening job applicants, and one in 10 young job applicants has been denied due to their online reputation. Companies are concerned with employees’ personal …
Beginner
Presenters
Bryan Hjelm, Parry Aftab
Ever see a Yelp sticker in a restaurant window? Or maybe you noticed a few Pinterest logos on clothing items on your last shopping trip? If not, there’s a good possibility you will soon, because there is increasing evide…
Intermediate
Presenters
Megan Wintersteen
Monday, March 10
All the world’s a stage, and today everyone is using their social networks to play the part and edit the perfect version of their lives. Posting selfies from only their good side, checking in to only the coolest hangouts…
Intermediate
Presenters
Cynthia Samanian, Paul Davison
In 2009, Toni Carey and Ashley Hicks created Black Girls RUN! ® to tackle the growing obesity epidemic in the African American community. The mission of BGR! is to encourage black women to make fitness and healthy living…
Intermediate
Presenters
Ashley Hicks, Felicia Harris, Toni Carey
Online dating has become the #1 most common way that people meet their romantic partners. Yet the typical online dating experience is - for most people - painful. Women get too many spammy messages ("hey sexy" is a class…
Intermediate
Presenters
Elissa Shevinsky
Cyber security harkens to mind the hardening of networks, the deployment of code, and the fast typing fingers of armies of hackers and anti-hackers, all mixed into a war-like ecosystem of digital penetration and defense.…
Advanced
Presenters
Chris Hadnagy, Chris Dufour, Jon Iadonisi, Nicole Tatrow
Bradley Manning, Wikileaks and the Snowden/ PRISM revelations pulled back the curtain on the specific workings of a technology based surveillance culture that continues to expand globally every day with significant socie…
Intermediate
Presenters
Adam Harvey, Colin Nagy, Heather Dewey-Hagborg, Kyle McDonald
In the core conversation "Is Facebook Making Houses of Worship Go Extinct?" we plan to discuss how social media has changed the role of the religious meeting place. Using the model of the synagogue as a case study, we no…
Intermediate
Presenters
Rebecca Saidlower, Susanne Goldstone Rosenhouse
We are witnessing a profound transformation in the way that people are able to learn about a dizzying variety of life experiences. Anonymous sites are transforming discourse in how people are able to learn - from the mor…
Beginner
Presenters
Fruzsina Eordogh, Kristine Smith, Marta Gossage, Nika Nour
The Internet can be the voice of a revolution, a community for kindred spirits and a bridge that spans the global divide. At times it can be transcendent, a vast network of global knowledge and human connectivity, and at…
Beginner
Presenters
Mordechai Lightstone, Paul Miller
Art means something unique to each of us, but the invitation to participate in art has never been extended. In fact, the art world can feel like an elitist club—exclusionary and intimidating. Meanwhile, social media is t…
Intermediate
Presenters
David Stocks, Victor Samra
Do you know who your SuperFans are? Passionate fanbases have been influential for decades, but the expansion of digital and social media has changed how you connect with those fanbases, and how they connect with each ot…
Intermediate
Presenters
Caty Burgess, David Hayes, Michael Tritter, Rae Votta
At the intersection of technology and capitalism—mediation and competition—parents are raising children in a world that is much different than it was 20 years ago. This panel features David McCullough Jr., a high school …
Beginner
Presenters
David McCullough Jr
In 1791, when Jeremy Bentham designed the panopticon prison system, he considered it a mechanism of power that acted directly on individuals, granting its controller “the power of mind over mind.” In the panopticon priso…
Intermediate
Presenters
Ceren Paydas
A decade ago, the only communication a reader could have with a print magazine was either a bland phone call to customer service or a letter to the editor, which were seldom responded to. Thanks to the mass adoption of s…
Intermediate
Presenters
Elizabeth Holmes, Eva Chen, Jane Larkworthy, Stella Bugbee
The government is tracking who you call and when. Snoops are reading your emails. Internet companies like Facebook, Google, and Yahoo are working with companies you’ve never heard of to compile deep, secret profiles of m…
Intermediate
Presenters
Josh Levy, Kade Crockford, Nadia Kayyali, Nathan Freitas
The informal nature of social media conversations makes it a ripe environment for the spreading of rumors and potential falsehoods. Defamation law has aimed to strike a balance between free speech and protecting the repu…
Intermediate
Presenters
Catherine Cameron, Ellyn Angelotti
Soon we will have the ability to know where everyone is all the time. We will have some fun seeing how people are dealing with that today, and think practically how we use that opportunity for good in the future. Our p…
Advanced
Presenters
Julian Green, Tyler Bell
While the use of drones on the battlefield is shrouded with public controversy, unmanned systems have changed the face of modern day warfare. Robots offer incredible functionality versatility and flexibility that can dra…
Intermediate
Presenters
Ardy Williams, Helen Greiner, Noel Sharkey, Robin Murphy
Mental health, drug and alcohol addiction, sexual health, financial debt—many of the critical topics Americans face are not ones they want to be publicly associated with and tied to online. So how then should nonprofits,…
Intermediate
Presenters
Bob Filbin, Deb Levine, Emily O'Brien, Meg Rushton
The emergence of social media several years ago changed the way brands communicated with and to consumers – forcing them to completely change their approach to marketing products and services not only online, but offline…
Intermediate
Presenters
Justin Garrity, Kendra Bracken-Ferguson
It’s an age old problem: how do you prove your identity? It’s the reason governments started issuing id cards. Since the advent of the Internet, identification has gotten even harder. To a website, you are a stream of el…
Intermediate
Presenters
Michael Schwartz
Tuesday, March 11
The majority of people no longer talk on their phones to connect, instead they tweet, pin and post to communicate with the world. So if everyone is building their own online profiles that are public domain, and the vast…
Beginner
Presenters
Moj Mahdara
Are you tired of hearing "What's wrong with you?" from well-meaning co-workers? Do you feel like your peers just talk and talk just to hear themselves speak? Have you been accused of being anti-social or a loner? You're …
Beginner
Presenters
Alisa March, Erin McHam, Jayna Wallace, John Malhinha
Our identity is increasingly defined by digital data, only a fraction of which is within our control. Welcome to the social age, where we're getting intimate about our habits, health, wealth and behaviors. Businesses are…
Intermediate
Presenters
Christopher Sundermeier, Jeffrey Liu, Phyllis Newhouse, Todd Davis
The social media marketing space is booming. More and more advertisers are entering the space and social platforms are evolving quickly to catch up. It’s not easy being an entrepreneur in such a volatile space, but it su…
Advanced
Presenters
Laura O'Shaughnessy, Tim O'Shaughnessy
Authenticity and deception - two constructs at the root of all interest in social media. Am I credible online? Am I really engaging my audience? How can I weed out fakes and troublemakers? How can I identify valued long-…
Intermediate
Presenters
Cindy Chung, Jeff Hancock, Kate Niederhoffer, Ken Cho
We spend our day sharing. Collectively, we upload 35 hours to YouTube every minute. In that that very same minute, we post 135,849 photos to Facebook. Even if we consider ourselves private sorts, chances are we're still …
Intermediate
Presenters
Maude Standish, Stacy Fuller
Social media has made finding love easier: reconnecting with your college sweetheart on LinkedIn, broadcasting emotions on Twitter and maybe even finding our soul mate on a mobile app. But dating sites & social outlets f…
Intermediate
Presenters
Andrea Miller, Helen Fisher, Ian Schafer, Julia Allison
We live in a world of data overload. When it comes to keeping up with the news, people don't want more content – they want what they need to know. To stay current and up to date, people need distilled, coherent informat…
Intermediate
Presenters
Jim Spencer, Steve Rosenbaum
Many of us carry smartphones wherever we go. Increasingly, we are leaning on them as active and passive gathering devices of data and images. Google Glass and other recording devices bring the question further front an…
Intermediate
Presenters
Gigi Johnson
The Wrong Side of History - The Worst Technological Innovations of the Past, Present, and Future will explore the top 10 worst technologies through unfiltered debate between Heather Hinton, PhD (CTO, IBM) and Josh Alexan…
Intermediate
Presenters
Bob Blakley, Heather Hinton, Josh Alexander
It's always been difficult for nonprofits to wedge their way into the viral internet marketplace, but now that large companies are getting into the fray, the field is the most competitive it's ever been. Every day, big m…
Intermediate
Presenters
Liam Cronin, Nick Agich, Rafael Casal, Roxane Philson
In the age of the open API, it’s easy to take your own data for granted. So when three of the major airlines decided to cut off third party access to reward point data, it was a tough pill to swallow for travelers. They …
Intermediate
Presenters
Darren Bauer Kahan
We will tell the compelling story of how data science created not only a multi-million dollar business, but also one of the greatest single sources of love on earth. OkCupid is responsible for 40,000 first dates every si…
Advanced
Presenters
Christian Rudder, Sam Yagan
Context is the key to finally delivering truly one-to-one digital experiences to consumers, but those personalized experiences that we all want (and deserve) come at a price…a bigger slice of our privacy. Is it worth it?…
Intermediate
Presenters
Christopher Barcelona, Dan Shust, Erik McMillan, Jeremy Liebowitz
Wednesday, March 12
Hotel Second Play Stage performance. Free and open to registrants and public. These guys are going to big...don’t miss this chance to see them before they do.……
Thursday, March 13
Friday, March 14
Saturday, March 15
Hotel Second Play Stage performance. Free and open to registrants and public. Did we already say how much we love Allysen? Ghost-folk at its finest……
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