2014 Schedule
Interactive: March 7–11  •  Film: March 7–15  •  Music: March 11–16

The Power of Socially Connected Editors in Print

#sxsw #SocialEds

A decade ago, the only communication a reader could have with a print magazine was either a bland phone call to customer service or a letter to the editor, which were seldom responded to. Thanks to the mass adoption of social media by writers, editors and the publishing world at-large, they can now have instant discussions with some of the most powerful media people in the world. Of course, this begs us to wonder what boundaries—if any—exist and how these conversations can be used to market a publication. As technology progresses, the curtain continues to be drawn giving readers access to once exclusive worlds, from fashion to politics to sports. This panel will touch on the evolution of the traditional print world, the celebrity and power of writers and the fostering of young talent discovered through digital means.

Presenters

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Elizabeth Holmes

Style reporter

The Wall Street Journal

Elizabeth Holmes is a style reporter for The Wall Street Journal, writing fashion, beauty and lifestyle trend stories for the Personal Journal section. She joined the Journal in 2006 and has also covered the corporate retail beat as well as the 2008 national presidential campaign with Mitt Romney, John McCain and Sarah Palin. Elizabeth began her journalism career at a television station in northern Michigan and later worked at a daily newspaper in suburban Chicago. She holds degrees with honors from St. Olaf College in Northfield, Minn. and Columbia University's Graduate School of Journalism in New York City.

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Eva Chen

Editor-in-Chief

Lucky/Conde Nast

Eva Chen was named editor-in-chief of Lucky in June 2013. With over 130,000 Instagram followers and over 63,000 Twitter followers, Chen is a social superstar of the media world. In total, her social communities reach over 1.4 million devoted and engaged followers.

Prior to her appointment at the shopping title, Ms. Chen worked in fashion, beauty and health, consulting to a wide range of brands including Vogue, Vogue China, Teen Vogue, Elle and The Wall Street Journal Magazine.

Earlier in her career, Ms. Chen spent nearly eight years at Teen Vogue, where she held a number of editorial positions in the beauty, health, features and special projects departments.

Ms. Chen attended Johns Hopkins University and the Columbia University Graduate School of Journalism and lives in New York City where she grew up, with her husband.

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Jane Larkworthy

Beauty Dir

W/Conde Nast

Jane Larkworthy is the Beauty Director of W Magazine. She has been covering the beauty world in an editorial capacity for over 20 years, starting at Glamour and then Mademoiselle magazines. She left Mademoiselle to join Jane magazine's charter team as its beauty director, and after four years moved to W, with the same title.

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Stella Bugbee

Editorial Dir

The Cut

Stella Bugbee is editorial director of the Cut, New York magazine’s fashion and lifestyle site, which she helped launch in August 2012. She oversees all editorial and visual content, including original reporting and photo shoots as well as social initiatives.

Previously, Bugbee had served as a creative director at fashion agency AR New York, and the design director at Domino Magazine. She has worked on every kind of project over the span of her career, from small identities, to national magazines and global advertising campaigns for multi-national companies. Bugbee has taught publication design and typography at Parsons, and been a visiting reviewer in the Yale MFA program. She is a graduate of Parsons School of Design.

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