2014 Schedule
Interactive: March 7–11  •  Film: March 7–15  •  Music: March 11–16

How Do We Save Our Digital Lives?

#sxsw #archives


Instagram pictures of your island vacation, Facebook well wishes on the birth of your first child, an email from your father, Vine videos from your son’s graduation.
There are no more diaries, letters or scrapbooks. Our personal history is digital. When we use social platforms to house the stories of our lives, we are putting a great deal of trust into the webmasters. We are taking for granted that our data will be preserved, that they won’t pull the plug on the site.
Which is what happened to Broadcastr, a mobile app that encouraged folks to share and geo-tag stories about places important to them. This is where I had my first kiss, This is where I was on 9/11, This is where my brother died...
People could listen to an invisible narrative as they explored a city
Then Broadcastr announced the app was shutting down. A layer of personal stories important enough to share, vanished. The story of this app embodies the threat to our personal archives in our digital world.



Mary Snauffer

Sr Social Strategist

Iris Worldwide

Mary Snauffer examines how social networking sites are transforming the ways people behave and articulate their identities. She began this exploration during her master's work at New York University between 2007-2009. She is especially interested in how our digital lives have changed the way we create and share personal artifacts like letters, pictures, and videos, and how these personal artifacts will be preserved for future generations to find.

Presently, she is working as a senior social strategist at iris worldwide, helping brands create digital strategies to achieve business goals.

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