2014 Schedule
Interactive: March 7–11  •  Film: March 7–15  •  Music: March 11–16

Privacy Swap: Better Brand Experiences at a Price

#sxsw #AtAPrice


Context is the key to finally delivering truly one-to-one digital experiences to consumers, but those personalized experiences that we all want (and deserve) come at a price…a bigger slice of our privacy. Is it worth it? Is the freaky factor too great? In our session we will review current groundbreaking uses of real-time and historical context and explore the responsibility and true potential of harnessing this data for the good of the consumer. Sponsored by Resource.



Christopher Barcelona

Exec Dir


Christopher is a part of Resource’s Retail portfolio and a former Director in the Resource Lab. His experience and passion for the next big thing come into play on every creative challenge and innovation initiative the Retail team takes on. He’s strategic in problem solving and creative in execution. From evaluating emerging media and new technology to formulating a point of view that helps fuel Resource's project work, Christopher's ultimate passion is driving immersive customer experiences that elevate clients’ brands.
Christopher is an expert when it comes to defining the latest digital customer experiences—and leveraging those experiences to meet business objectives. He has helped fuel the success of projects for Resource clients including the first ever Victoria's Secret e-commerce experience and online fashion show, the redesign for Walmart.com, the development of the Reebok running site and the award-winning Limited Brands online annual report series. His experience includes Director of Creative Marketing at American Eagle Outfitters, where he led the strategic redesign of ae.com, and Creative Director at Bath & Body Works. During his time with both retailers, Christopher’s strategically-infused approach spurred the development of meaningful consumer interaction that drove outstanding results.
The work he’s led has won numerous awards including The One Show, Ad:Tech, AdFed, and AIGA. Christopher has also been featured in the AIGA Annual, HOW magazine and Communication Arts’ 10 Years of Interactivity. He’s a former member of the Board of Directors for the Cincinnati chapter of AIGA and has presented at the Seybold Seminar, AIGA, iCitizen, Internet Retailer, and The Digital Non-Conference.


Dan Shust

VP of Innovation


As the VP of Innovation at Resource and leader of the company's ResourceLAB, Dan is responsible for finding, understanding and applying emerging media for clients in the digital space. His unique blend of creative, business and technical experience makes him a favorite among clients where he speaks about emerging technology and how it will affect their brands and the lives of consumers. He is regularly called into projects to drive big ideas for clients including Victoria’s Secret, Kohl’s, Sherwin-Williams, HP and various Procter & Gamble brands.

With a specialty in emerging media, Dan is a regular contributor to the Resource weThink Blog and has been featured in many media outlets including USA Today, BusinessWeek, Internet Retailer, Spirit Magazine, Advertising Age and E-Commerce Times. Additionally, Dan is a highly sought-after speaker, having taken the podium at Online Market World, SXSW, Internet Retailer and several Fortune 500 brand events.


Erik McMillan


Shelfbucks Inc

The founder and Chief Executive Officer of Shelfbucks, Erik McMillan has over 15 years of internet development and data experience. After earning his BAA in Management Information Systems at the University of Texas, McMillan went on to found a number of technology companies, including Silent Technology, ProACE Technology Surfaces, and BestFit Mobile, one of today’s most successful mobile strategy firms. Erik is a lifelong entrepreneur and web enthusiast, and founded his first company at the age of 17.

Jeremy Liebowitz

VP Global eCommerce

Newell Rubbermaid

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Music sponsor

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Interactive sponsors

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