Complete event listing for
Omni Downtown
700 San Jacinto
Thursday, March 8
Stop by some of the best in Austin Tech, have a free beer or beverage, drop off a resume, see the office space or just kick back before the melee that is SXSW Interactive!
Hop on the free shuttle to take you from startu...
Friday, March 9
Social media companions and multiscreen viewing experiences are now as synonymous with premiere, primetime television as your living room couch. However, what does all this multitasking and social engagement mean for the...
Intermediate
Presenters
Colin Helms, David Jones, Ellen Stone, Susie Fogelson, Tara O'Donnell
Pottermore. MuggleNet. The Leaky Cauldron. Huge conferences like Infinitus 2010 and LeakyCon 2011. What makes Potter fan communities thrive? Is the success simply due to the size of the fandom, or is there real magic hap...
Intermediate
Presenters
Andrew Sims, Brenda Huettner, Heidi Tandy, Lisa Bunker, Melissa Anelli
Understanding why social media works the way it does can be traced back to origins well before The Cluetrain Manifesto. I'll take a look into anthropology and the concepts of communal sharing, authority ranking, equality...
Advanced
Presenters
Peter Kim
Saturday, March 10
A resident tweets about a moldy apartment; the apartment company sues her for libel. An employee is fired because of a photo on Facebook. A monkey takes a self portrait on a digital camera accidently left in the forest b...
Intermediate
Presenters
Dara Quackenbush
"Just be yourself" is great advice -- but it's time to drop that "just," because there's nothing simple about it. Our social existence is rooted in our humanity, but increasingly mediated by machines....
Intermediate
Presenters
Liz Henry, Scott Rosenberg
Every new website that allows users to participate faces the same question: do you require users to use their real names? Facebook has taken a firm position that it will require real names, even at the cost of disappe...
Advanced
Presenters
Cindy Cohn, Colette Vogele
Social media have made sharing information with friends and followers easier and quicker, but federal copyright law is struggling to adapt to the challenges presented by these tools. When hot news breaks, how soon can it...
Intermediate
Presenters
Daxton Stewart, Kathleen Olson, Riyad Omar, Victoria Ekstrand
No sticky mat necessary, though we'll address sticky situations arising from poor online social media manners and how to heighten our collective consciousness as upright citizens of the social media community through the...
Intermediate
Presenters
Diane Ferraro, Jessica Durivage, Seane Corn, Vikram Gandhi, Waylon Lewis
From trademark and patent infringement claims to sweepstakes compliance, legal matters have started to impact businesses social media use in a meaningful way. But can marketers and PR teams create and launch social medi...
Intermediate
Presenters
June Casalmir, Richard Pesce
In today’s online social world, most people maintain several different social profiles that span across friends, business networking, online dating and entertainment/lifestyle. One person’s public persona on each of...
Intermediate
Presenters
Amy Parnell, Benjamin Smithee, Elizabeth Sartin, Thomas Marks
Do you remember when you cracked open that shoebox full of snapshots in your grandmother's attic and discovered a past generation? Will your grandchildren be able to have the same experience? Will they be able to log in ...
Beginner
Presenters
Jesse Chan-Norris
The Internet is a fantastic resource for sharing and storing ideas, information, and creative works. But users -- individuals and companies -- can't take advantage of that bounty without help from a network of large and...
Intermediate
Presenters
Christopher Mooney, Corynne McSherry, Ethan Oberman, Randy Cadenhead
Women tend to pursue what has been called the 'iconic self,' a flawless version of ourselves that we project to the world: a woman with the right job, reputation, looks, home, family -- the list goes on. When it comes t...
Intermediate
Presenters
Bianca Bosker, Lisa Ling, Margaret Johnson, Susan Orlean, Tiffany Shlain
Mommybloggers have become a major force in electronic social media and are making an impact on traditional media, as television and print journalism cross over into the blogosphere. But what about dads? Over the past few...
Intermediate
Presenters
Aj Jacobs, Catherine Connors, Craig Heimbuch, Danielle Wiley, Jason Avant
Social media has gone mainstream! But it's not everywhere yet. In this session, we'll focus on the five emerging trends on how enterprises are leveraging social media. Patterns have emerged among social businesses and w...
Intermediate
Presenters
Heidi Ambler, Luis Benitez
Tools like Nike Plus and FitBit, apps like Lose It, Run Keeper, and Skimble, and communities like Daily Burn and Spark People are helping to change everyday workouts from a solitary to a social pursuit. The magic of thes...
Intermediate
Presenters
Bob Goodman, Jason Jacobs, Kevin McCoy, Maria Ly
Sunday, March 11
French historian Fernand Braudel once said that a great city is an inventory of the possible.
For thousands of years, cities have perfected the art of enabling complex social interactions at scale. A city is a social n...
Intermediate
Presenters
Dave Gray, Gordon Ross, Megan Murray, Stowe Boyd, Thomas Vander Wal
Doesn’t it seem like a new social network launches every day? From geosocial to social TV, from social gaming to social news, it seems like we’re just adding a “social” layer to everything we do, online or offlin...
Intermediate
Presenters
Caroline Giegerich, Chris Vennard, Jason Kapler, Lou Kerner, Tarah Feinberg
Culture networks historically have spun narrative for how we live. Think about it. After WWII, an emerging American middle class decided to expand its options for commerce and camaraderie, so they built highways and a ne...
Advanced
Presenters
Tim Stock
As consumers get more real-time, marketing’s traditionally slow, phased, methodical approach to researching and reaching consumers doesn’t work any more. Just as software developers have needed to become more agile,...
Intermediate
Presenters
Adam Brown, James M Smith, Jascha Kaykas-Wolff, Jennifer Zeszut, Shiv Singh
Not unlike a zombie horde ready to devour red tape and uninspired project managers, this enthusiastic movement sees brains as valuable assets to take over the world. Learn why these people got so passionately involved in...
Advanced
Presenters
Chris Radcliff, Dennis Bonilla, Holly Griffith, Michael Doornbos, Ron Garan
As the entrepreneur Prince sang, “So, tonite I’m gonna party like its nineteen ninety-nine.”
Social media is a means to end.
Social media is also increasingly horizontal in its application across the marketing fun...
Intermediate
Presenters
Alyson Shontell, Curtis Hougland, Josh Levine, Lauren Bruksch, Robert Chafitz
In this presentation, Boyd Neil a former political activist and trade unionist looks at the fallacy that social web advocacy and activism channels energy away from making real-world social and political change. Using exp...
Intermediate
Presenters
Boyd Neil
Grasshopper, Mailchimp, Wufoo, Shopify, and Batchbook all joined forces in 2011 to create and execute the Barcamp Tour. We journeyed across the country together to work with 10 different entrepreneurial cities and help ...
Intermediate
Presenters
Amy Ellis, Christelle Lachapelle, Joey DeVilla, Jonathan Kay, Stephanie Bullis
What does it mean to wage a story? In this panel, Pulitzer prize-winning journalist Jose Antonio Vargas describes the moment of coming out as an undocumented immigrant, an "outlaw" in his own country. He explor...
Beginner
Presenters
Felipe Matos, Heather Cronk, Jackie Mahendra, Jehmu Greene, Joe Sudbay
From Meet(ing)Up to borrowing Neighbor('s)Goods, civil society has come a long way since the days of Locke and Hobbes. In this era of 'Civil Society 2.0,' social web tools continue to transform local landscapes across th...
Beginner
Presenters
Ben Berkowitz, Daniel Hengeveld, Doug Matthews, Kathryn Fink, Lenny Rachitsky
Technological innovation has dramatically increased the types andvolume of personal information created and captured. Social networks,mobile devices, thermostats, cars, even kitchen appliances collect andaggregate data ...
Intermediate
Presenters
Declan Mccullagh, Jay Stanley, Lillie Coney, Molly Wood, Will DeVries
With 110 twitter accounts, 20 tweeting astronauts, an Image of the day posted to Facebook and more, NASA's social media strategy is all about extending the space "experience". For the last shuttle launch of Atl...
Intermediate
Presenters
Erik Sowa, Stephanie Schierholz
This panel will explore the interplay between user privacy, social networking sites, law enforcement, and the teams of people that are tasked with both enforcing and protecting the users of these sites. We'll discuss bes...
Intermediate
Presenters
Eva Galperin, John Adams
Monday, March 12
Making a story social isn't all about marketing. It's also about helping to build a better narrative – extending and enriching the story, whether your story is driven by a fictional character or a brand. We'll examine ...
Beginner
Presenters
Helen Klein Ross
Executing a new media strategy for a large-scale, worldwide event is a daunting task. How do you account for dozens of languages, promote multiple platforms, and manage your brand, all while remaining relevant to all us...
Intermediate
Presenters
Alex Balfour
Media theorist Marshall McLuhan famously envisioned a cultural “global village,” a collective identity shaped by the media we share. To a remarkable extent he foresaw how social media would change the game of culture...
Intermediate
Presenters
Dana Vachon, Jeffrey Schnapp, Tim Sheridan
A large number of scalable web businesses are built upon two-sided markets: Square, OkCupid, Groupon, eBay, and Google AdWords are a few of them. This talk examines the seeding and scaling strategies of two-sided markets...
Advanced
Presenters
Adam Erlebacher, Rachel Schutt
In the last decade, Facebook and other social networks have focused on mapping and documenting our existing relationships. The recent rise of Twitter and Foursquare has transitioned the emphasis to what is happening righ...
Intermediate
Presenters
Aaron Strout, Ben Bloch, Jyri Engestrom, Kathryn Tucker, Rene Pinnell
"Social" isn't something new on the web, but its design and implementation are. Great products and services depend on their users having great experiences. As the Internet continues to mimic the interactions we...
Advanced
Presenters
Eric Fisher
Is Twitter the Borg? Will social media help solve our global challenges? Who's the better captain -- Kirk or Picard? We'll answer these and many other questions from Professor Rotolo's course, "Star Trek and the Inf...
Intermediate
Presenters
Anthony Rotolo
Special needs communities unite! This brainstorming session will take a look at how some people have been able to harness the power of online community to bring special needs parents together. We will look at what social...
Intermediate
Presenters
Jen Lee Reeves, Kate Canterbury, Robert Rummel-Hudson
We study rhetoric and we think you should too. Here's why:
Internet pundits obsess over the future of online communication. Every new tool and social platform spawns 1,000 predictions, most of them forgotten long before...
Intermediate
Presenters
Jeff Swift, Matt Morain, Quinn Warnick
Like the proverbial tree falling in the forest, content might as well not exist if there's no one to acknowledge it. Every time you "Like" that cute cat video, tweet the latest controversial current event, or s...
Beginner
Presenters
Kate Sirkin, Kurt Abrahamson
In 1985 London boiled in a summer of unrest known as the Boardwater Farm Riots. Some 26 years later, last summer's London Riots began under much the same circumstances yet grew to be dramatically more destructive. The pr...
Beginner
Presenters
Kevin Hartman
April 2011: Friendster announces they would delete their entire database of user photos, posts, and profiles. This was met with an outcry from long-lost members who were not ready to let go of that part of their digital ...
Intermediate
Presenters
Alexis Rossi, Brian Fitzpatrick, Dana Herlihey, Duncan Smith
We’re living in an age when even powerful politicians can’t keep track of their digital dating trail. Employers and exes are likely reading your words. How can you write about sex, participate in online dating and so...
Beginner
Presenters
Rachel Kramer Bussel, Samhita Mukhopadhyay, Twanna Hines, Violet Blue
PR Soup bloggers rate and debate the worst social communication flubs of the year. LuAnn Glowacz (Ballet Austin), Andrea Schulle (As Such Communication), and Christine Cox (Christine Cox PR) will dissect social bloopers ...
Intermediate
Presenters
Andrea Schulle, Christine Cox, LuAnn Glowacz, Rachel Farris
Tuesday, March 13
A recent survey of 17,000 people found that 60% of Americans believe that neighbors are worse today than they were 15 years ago. What role does social media play in this perception of decline? We’ll have perspectives f...
Beginner
Presenters
Gretchen Rubin, Kelly Weiss, Matthew Edwards, Shelly Brisbin
Today 40 million people are over 65 - the largest and fastest growing demographic in America. With Baby Boomers retiring, over 10,000 people a day turn 65, a trend that will continue over the next decade. Americans ag...
Beginner
Presenters
Brian Lang
Double agent. First Responder. Cheerleader.They’re all fair descriptors of the rising role of Community Manager. Whether you are one yourself or just morbidly curious about “the man behind the curtain,” you know th...
Intermediate
Presenters
Annalise Kaylor, Chris Gokiert, Heidi Skinner, Nina Kester, Rebecca Russell
Call it chance, luck, or juju, serendipity is the act of unexpectedly finding something of value. It is the muse of innovation and a silent driver of business; consider how Alexander Fleming's accidental discovery of the...
Intermediate
Presenters
Bill Johnston, Duleesha Kulasooriya, Jennifer Okimoto, Jim Storer, Rawn Shah
Connecting the power of social media with commerce should be a no brainer -- the next chapter in eCommerce. Indeed, Facebook has shown that people are 4x more likely to buy something when it's recommended by a friend and...
Intermediate
Presenters
Craig Donato, Greg Sterling, Peter Farrell, Tara Hunt
Facebook Credits, the social network's virtual currency, at first was only used as a payment method for virtual goods in social games. However, with Facebook now that all Facebook Games exclusively use Credits for paymen...
Intermediate
Presenters
Brittany Darwell, Dean Alms, Suchit Dash
“My real competition is 30 billion status updates,” PepsiCo Head of
Digital Shiv Singh has said of the challenge of being a brand in the
social space. Attention is the new bottleneck, and brands often adopt
counter-p...
Beginner
Presenters
Gilad Lotan
In the intersecting worlds of music and social, how are startups and artists working together to enhance the music experience? By embracing mobile and social networks, bands are able to connect with their fans and intera...
Intermediate
Presenters
Brenna Ehrlich, Glenn Miller, Matthew Thomas, Steve Cheney
Radio no longer drives music sales - social does. In fact, if you get your strategy right, you can drive sales almost entirely through your existing fans.This panel session will be led by Crowd Factory CEO Sanjay Dholaki...
Intermediate
Presenters
Chris Mortimer, Cyndi Lynott, David Bell, Kevin Monty, Sanjay Dholakia
We all know social media's genius at pretending to read our minds. Facebook and Google+ reintroduce us to our friends; Pandora plays us music we're algorithmically likely to enjoy; Amazon delivers us to authors who feel ...
Intermediate
Presenters
Bill Wasik, Chris Martin, Eli Gwynn, Todd Pruzan
With the onset of Google+ Hangouts, Skype on Facebook, and the plethora of other social media sites, how and where do the kids fit in? Or should they be left out of the equation all together? Our panelists will share the...
Intermediate
Presenters
Christine Egy Rose, Hayes Raffle, Ian Small, Patty Chang, Svetlana Gous
Every day we meet companies who realize the importance of participating in social media but have no idea how to begin.
“What department does social media live in; Marketing, IT, PR, Customer Support?”
“What...
Intermediate
Presenters
Beth Mulhern, Kendall Morris
Being a digital native is taking on new meaning now that kids can interact with iPads before they're out of diapers. From enabling autistic children to communicate, to mastering four-syllable words before they reach four...
Intermediate
Presenters
John Militello, Sean Miller
