Marketing’s Shift from Waterfall to Agile
As consumers get more real-time, marketing’s traditionally slow, phased, methodical approach to researching and reaching consumers doesn’t work any more. Just as software developers have needed to become more agile, so too does the marketer. CMOs and Senior Marketers will share what they are doing and what they WISH they were doing to be more real-time. Technology builders, join us and you will come away with 100 new ideas for technologies that need to exist.
Presenters
Adam Brown is Executive Director, Social Media for Dell. In this role he leads the company’s global activities in online communities as well as strategy around new social media marketing, communications and social commerce initiatives across Dell’s consumer segments.
Adam joined Dell in May 2010 after spending four years as Director of the Office of Digital and Social Media at The Coca-Cola Company. There, his teams led the development and management of the company’s corporate Web sites and blogs, employee portals, search engine activities and social media listening/engagement initiatives.
While at Coke, Adam created the company’s first blog, developed its 4R social media strategy (review, respond, record, redirect) and spearheaded the development of the company’s social media guidelines, often seen as a standard for other CPG companies considering their foray into the digital space.
Adam joined Coca-Cola in 2006 after spending eight years at global public relations agency Ketchum. While at Ketchum, Adam was Vice President and Director of eKetchum, Ketchum’s digital media development and viral marketing strategy group.
During his eight years at Ketchum, Adam helped develop Web sites, intranets and other online communities for some of the world’s most prestigious and respected companies. His work has been the recipient of numerous awards including four PRSA Silver Anvil awards for work for clients Proctor & Gamble, Nokia and Novartis, as well as a National PRSA Best of Show award for Cox Communications.
Previous to Ketchum, Adam was Creative Director at Web development firm What’s Up, Inc, and an Associate Director at advertising and ideation firm BrightHouse.
Adam graduated from the University of Tennessee College of Communication, where he majored in Advertising.
James M. Smith
VP of Online and Emerging Platforms Advertising Sales
Disney Interactive Media Group
James Smith is responsible for creating ad solutions and revenue streams through video, mobile, social games and social media content for The Walt Disney Co.’s Disney Interactive Media Group. The group produces and distributes a broad portfolio of content from its five primary lines of business: Disney Interactive Studios, Disney Online, Disney Online Studios, Disney Mobile and Playdom. Products and content also include Disney.com and the Disney Family network of websites, mobile applications, video games and Tapulous, a hub for iPhone social apps. The properties reach nearly 100 million people, according to 2011 data from comScore Media Metrix.
Jascha Kaykas-Wolff oversees all Mindjet marketing efforts including branding, product marketing, demand generation, advertising, public relations, community, and web operations.
Prior to joining Mindjet, Kaykas-Wolff served as senior vice president of marketing and customer success at Involver, the world's largest social marketing platform. He previously headed Global Marketing for Webtrends, the leading customer intelligence platform that founded the web analytics industry.
Kaykas-Wolff served as a strategic consultant for Alvarez & Marsal, a global business advisory services company, and has held senior management positions at Microsoft's MSN and Windows divisions & Yahoo! Inc's commerce business unit.
Kaykas-Wolff holds a bachelor of arts degree in psychology from Whittier College in Whittier, California.
Sunday, March 11
