This is the archived SXSW 2012 schedule. Please see the current schedule here.

Turning Slacktivism into Online Activism

#sxsw #activism


In this presentation, Boyd Neil a former political activist and trade unionist looks at the fallacy that social web advocacy and activism channels energy away from making real-world social and political change. Using experience as a political and union organizer in the 70s and early 80s, Boyd demonstrates that slacktivism online is a failure not of the social web but of poor 'organizing'.



Boyd Neil Natl Practice Leader, Social Media & Digital Comm Hill & Knowlton Canada

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