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Multiple Personalities–Not a Disorder but the Norm

#sxsw #theNorm


In today’s online social world, most people maintain several different social profiles that span across friends, business networking, online dating and entertainment/lifestyle. One person’s public persona on each of these different types of social sites could be vastly different than the information they will share on the others. What are the psychologies and mental models at play that provide a preconceived notion of what personal information should be shared in different contexts? What challenges does each profile team face in overcoming such pre-existing beliefs?

Discuss why online social users create unique personas between these different sites, why the content that is shared across these different communities can be so dramatically different and what challenges the social media industry faces in regards to contending with fundamental human psychology. Particants on this panel include leads from, LinkedIn and TripIt.



Amy Parnell Design Mgr, LinkedIn LinkedIn

Amy Parnell joined LinkedIn in July 2010, and manages the design strategy and team behind core consumer facing products, such as member profiles, registration, the homepage, LinkedInToday, search and more. Prior to LinkedIn, Amy has worked at Yahoo!, Openwave Systems Inc., and Quidnunc. Amy is a seasoned consumer web product designer, with extensive experience designing personalized mass market, high traffic websites such as the Yahoo! Homepage, My Yahoo!, and Yahoo! Buzz. Amy previously designed conceptual products on Yahoo's integrated consumer experience product ideation team, creating forward-looking interactive consumer experiences across connected devices including TV, mobile, game consoles and the web. An outdoor enthusiast, Amy is an expert snowboarder, also waterskis and wake boards, and squeezes in golf and tennis in the off-seasons.

Benjamin Smithee CEO Spych Market Analytics

CEO of Spych Market Analytics, leading efforts at Spych Research and Spych Strategy. A passion for understanding and uncovering the insights that drive the creation of innovative products, designs, marketing and advertising.

Ben and the SPYCH team have worked with industry-leading brands around the world, such as General Mills, GEICO, The American Cancer Society, eBay, Pfizer, Hallmark, Pella, Cocal-Cola and many more. Ben is also a frequent speaker around the globe, and has been published in several well-known publications, such as Bloomberg's BusinessWeek.

Elizabeth Sartin Chief Prod Officer

Elizabeth is the Chief Product Officer for Meetic, the European division of Includes sites covering the UK, Ireland, Norway, Finland, Sweden, Denmark, Germany, Netherlands, France, Belgium, Spain, Portugal, and Italy. Prior to joining the European team, she was the Director of Product for US, Asia, Australia and Canada.

Elizabeth's online background ranges from late-90s startups to large media companies such as Lycos and Blockbuster. and Meetic are part of IAC.

Thomas Marks Dir, Prod Mktg TripIt by Concur

Thomas Marks is a Product Marketing Director at TripIt, the leading mobile travel organizer from Concur® that makes it easy for millions of travelers to organize and share trips. He is an avid consumer of all types of social media and a mobile technology connoisseur.

Thomas joined the travel industry more than 20 years ago. In his diverse career in our industry, he has held positions in marketing, sales, business development, operations management and consulting for KLM Royal Dutch Airlines, Navigant International, GetThere, Sabre Travel Network, Travelocity, Balboa Travel and Orbitz.

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