This is the archived SXSW 2012 schedule. Please see the current schedule here.

Enterprise Social Media: Five Emerging Trends

#sxsw #socbiz5

Social media has gone mainstream! But it's not everywhere yet. In this session, we'll focus on the five emerging trends on how enterprises are leveraging social media. Patterns have emerged among social businesses and we'll review how organizations are leveraging these new capabilities to deliver bottom-line results. Specifically, in this session we will look into the technologies that enable organizations to generate new ideas, accelerate innovation, increase customer satisfaction, increase productivity, and gain a competitive edge. This session is sponsored by IBM.



Heidi Ambler Dir of Prod Mgmt IBM

I am the Director of the Social Software Product Management team. I've been part of the team looking at the Social space at IBM before our first products even hit the market. We are responsible for driving the feature requirements into the product plans, expanding our business opportunities and naturally evangelizing our technologies to name a few. In this role I've had the unique opportunity to talk at a variety of events and I spend a good portion of my time helping our customers and partners think about how they can use our social technologies to help change the way they work.

I've been at IBM over 20 years and have held a variety of positions specializing in the collaboration space in addition to the social area. If I can help at all in providing you more information about our solutions please let me know as I'm happy to assist.

Luis Benitez Social Software Prod Mgr IBM

I'm a Product Manager for the IBM Social Software portfolio. I work with IBM Connections, Quickr, and the SmartCloud for Social Business. I also like magic, especially that from David Copperfield. I'm a BIG FAN of the RED SOX and the Patriots.

If you need any help evangelizing social software, please contact me!!!


Application Development, Quickr, Connections, Java, XML, XSL, Learning Management System, Workplace Collaboration Services, Workplace Collaborative Learning, DB2, Oracle, SQL Server, Windows, Linux, Workplace, Eclipse plug-in development, Sametime client, Expeditor client.

I've been with IBM for almost 6 years. When I started, I was a software developer for the Lotus brand. There I worked as a developer for the Lotus eLearning and Workplace solutions.

After that, I spent almost 4 years as a software consultant with Lotus Services (ISSL).

In January 1st of 2008, I'm now part of S&D in the TechWorks organization. In October 1st, 2010 I joined the Product Management team in IBM SWG.

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