Complete event listing for
Hilton Garden Inn
500 North Interstate 35
Friday, March 9
For the first time in history, the majority of people worldwide are living in cities. What does this mean for ecosystems across the planet and how does this change the way we experience the natural world? According to E....
Beginner
Presenters
Marielle Anzelone, Yasser Ansari
Organizations are spending time and money to become more sustainable but they are not leveraging new software and web technologies to maximize their positive environmental impact. This panel will discuss three ways techn...
Intermediate
Presenters
Chad Farrell
Green is allegedly the new black. If that’s true, why does it seem so many people are confounded by their own energy use? (Who among us can say with any certainty how many kWh our flat screen TVs use? And what is a ...
Beginner
Presenters
J Toscano, Yelena Nakhimovsky
This'll be my best presentation on small houses, ever! I'll show why maintaining a diminutive footprint is the surest green thing you can do if you're building a new house. I'll reveal why American laws prohibiting small...
Beginner
Presenters
Jay Shafer
Saturday, March 10
Everyone wants a good deal, but offering your company’s products through burgeoning deals platforms such as Groupon, Dealmap and others can erode your margins when not used strategically. Whether you sell shoes, yogurt...
Intermediate
Presenters
Kara Nortman
The folks from the And I Am Not Lying blog (andiamnotlying.com) cock-rock the NPR crowd with the best underground comedy, storytelling and sideshow acts. Hailing from NYC, this special event crams 15 apeloads of fun into...
Intermediate
Presenters
Jeff Simmermon, Thaler Pekar
If you're at a small organization, you might have more great ideas and willingness to serve your community than you do time, money, or help. Lots of small organizations in your shoes--associations, societies, coalitions,...
Intermediate
Presenters
Aimee Roundtree
The electric car could transform the way we think about transportation and energy. This is a disruptive technology that, if successful, may dramatically reduce dependence on oil, enable greater adoption of renewable ener...
Intermediate
Presenters
Benjamin Holland
Electronic musician, turntablist and author DJ Spooky (Paul D. Miller) joins Ed Morris (Canary Project), James Slezak (Purpose.com) and Tara DePorte (Human Impacts Institute) in an interactive session to explore how soci...
Intermediate
Presenters
Edward Morris, James Slezak, Paul D Miller (aka DJ Spooky), Tara DePorte
Economic angst has taught us one thing: Size doesn’t matter. The over-riding lesson we are learning worldwide is that a business that gets ahead of the curve is a smart one, not necessarily a big one. The rapid develop...
Intermediate
Presenters
Jason Stoddard, Kat Mandelstein
Get together with other LGBT professionals in the new media sphere for an hour of brainstorming, idea-buidling, networking, friend-making and career-enhancement.......
Intermediate
Presenters
Kate X Messer
This is not a panel about SoLoMo metrics or the panacea Brands are looking for. This panel will show you how two community leaders are organizing their neighborhoods to leverage the latest Social and Mobile marketing str...
Intermediate
Presenters
Dave Barger, Julio Fernandez
Most people think new technologies like solar and biofuels are the answer to crises in climate, energy, and food.What if the most leveraged way to solve these problems was infotech? This is the provocative idea of the &...
Beginner
Presenters
Sunil Paul
Effective storytelling is at the center of all transformation strategies. As society continues to access and rely upon the web and mobility for social, economic and environmental information it becomes clear that the nee...
Intermediate
Presenters
Michael Dungan
It happens in every industry. A neighborhood produce market gets threatened by the new Whole Foods in town. Apple enters a market that a handful of startups were already disrupting. But, no matter how dire the situation ...
Advanced
Presenters
Healy Jones
Sunday, March 11
Despite the advent of new media, campaigns for President still measure the electorate in pretty much the same way they did 40 years ago, through traditional polls to landline phones. That could all change this year. The ...
Intermediate
Presenters
Alex Lundry, Dan Siroker, Josh Hendler, Kristen Soltis, Patrick Ruffini
In today's connected world, we humans are always on, always ready to switch to the next task at hand -- and *in* hand, on a multitude of powerful devices. Soon there will be up to a trillion connected devices on the Inte...
Intermediate
Presenters
Marten Mickos
WTF is Big Data & Why Should I Care?Love that smartphone? Navigate with your GPS? Tweeting about this session? Everything other than brushing your teeth has is generating data. Every action we do generates data &...
Intermediate
Presenters
Erik Swan
The hype around cloud computing has created a storm of standards and open source activity. Many IT and business leaders have either defined or are in the process of defining their cloud strategy. At the same time governm...
Intermediate
Presenters
Elizabeth Woodward
Where are all the coffee shops in my neighborhood?
Seemingly easy questions can become complex when you consider ambiguity. This one sounds simple until you consider that folks may define “coffee shop” differently a...
Intermediate
Presenters
Dhruv Bansal, Flip Kromer
Where is your data? It’s a simple question, yet it’s maddeningly hard to answer in the era of cloud computing. Everything from family photos to bank transactions seem to be floating around in ether, yet they are ine...
Beginner
Presenters
Glenn Derene
Cloud computing has made the move from new concept to technology that your mother uses. We now are entrusting so many different types of data to the cloud from financial statements and credit card numbers to our music co...
Intermediate
Presenters
Eric Youngstrom, Francis D'Addario, Oren Hamami, Suzanne Barber
Using Big Data Takes Machines & Humans Man vs. machine – usually, good (man) versus evil (machine) – has long been the stuff of scary science fiction. And now as machines master more advanced processes, the pros...
Beginner
Presenters
Arnab Gupta
The celestial jukebox. Cloud gaming. On-demand movies on your mobile phone. The dream of having all the entertainment you want as soon as you want it, has never been so close. There’s just one catch: network contention...
Advanced
Presenters
Blake Lewin, Philip Kearney, Santi Pierini, Sebastian Haley
Data mining is the process of extracting patterns and knowledge from large data sets. It has already helped revolutionized fields as diverse as advertising and medicine. In this talk we dive into mega-scale music data s...
Advanced
Monday, March 12
You know who you are: Your clients are large and their marcom departments, though not as highly funded as the advertising departments, need rich media to get the job done. Both big budget ads and small B2B marketing effo...
Intermediate
Presenters
Jon Stefaniak, Maria Saavedra, Melissa Messer
As mobile purchasing becomes increasingly prevalent, online marketplaces need to offer apps that help both buyers and sellers. But which is better, a single app that facilitates both sides of the transaction? Or separate...
Intermediate
Presenters
Andrew Vilcsak, Michael Shim, Rob Veres, Tamara Mendelsohn
While Second Life and other online worlds have propagated virtual economies with their own "millionaires", 2011 saw virtual currencies break into the marketing mainstream. Facebook Credits were launched with th...
Advanced
Presenters
Ellie Wheeler, Jeremy Nusser, John Corpus, Ren Reynolds, Vincent Higgins
We’ve seen multiple examples at SXSW in years past of consumer brands successfully leveraging social media and aligning to business objectives to generate ROI, many of which have millions of consumers interacting with ...
Intermediate
Presenters
Duane Schulz, Jeanette Gibson, Melissa Chanslor, Shanee Ben-Zur, Susan Emerick
This panel will offer an in-depth look into the rise of financial tools available in the cloud and on mobile. It will discuss the idea of how these services have changed the way consumers deal with money and how it is af...
Intermediate
Presenters
Bill Clerico, Dan Rosen, Dave Boyce, David Lee, Patrick Collison
Wondering how to stay relevant in today's 24x7 media environment? You're not alone.
Today, brands aren't built just through carefully orchestrated ad campaigns or splashy publicity stunts. Perceptions are also formed ...
Intermediate
Presenters
Abby Klanecky, Jeff Beringer, Jim Dowd, Rick Wion
Research shows that nearly 73% of people who read corporate blogs are in fact people. And one of the strongest connections we can make with another human is to make them laugh. We'll share a few comedy lessons learned f...
Beginner
Presenters
Tim Washer
The panel will explore the role of digital in selling complex services and products - using financial advisory as an example. For years, financial institutions have sought ways to make true financial advice available onl...
Intermediate
Presenters
Gib Veconi, Stefan von den Driesch, Sylke Laine
Ninety-nine percent of marketing workshops/panels/discussions at SXSW are focused on business to consumer marketing. What about those who market primarily to other businesses? How can online marketing help the B2B market...
Intermediate
Presenters
Lauren Vaccarello, Maura Ginty, William Leake
Tweet, trade, and be fabulous doing it. Hear from global financial services and technology leaders, who happen to be women, how they use social media to drive innovation and change in this highly regulated industry. In a...
Intermediate
Presenters
Anna O'Brien, Joyce Sullivan, Liz Lumley, Sarah Carter, Simone McCallum
Tuesday, March 13
With buzzwords like “NFC” and “mobile wallet” thrown about in the press ad nauseam, consumers and the mobile and financial industries are looking for who will emerge the winner in the effort to control mobile mon...
Intermediate
Presenters
Omar Green
The consumerization of the enterprise is an emerging concept transforming the look and feel and intent of the software we use to run our businesses. It’s lowering the barriers of adoption, flipping the top-down model o...
Intermediate
Presenters
George Ishii, Sizhao Yang
Our wallets are one of the last remaining bastions of a pre-digital lifestyle, relics of an era of payment that has since come and gone.
Coupons are now Groupons, rewards cards are digitally stored on our smartphones an...
Beginner
Presenters
Colleen Taylor, David Barrett, Jae Kim, Scott Brady
If you could only get inside your customer's head, it would be so much easier to get them to buy on your website. Fortunately, there are several powerful psychological tricks that you can use to convince your prospects t...
Intermediate
Presenters
Joe Rawlinson
Enterprise and consumer experiences are blurring more everyday as applications move to the cloud and companies build a vertical stack of offerings. Today's Facebook and Twitter generation expect their applications to be ...
Intermediate
Presenters
Craig Villamor, Dave Knight
These days everyone is talking about the mobile wallet and how consumers will be able to pay with phones. Some technology companies are pushing mobile wallets, claiming they have the next breakthrough for future payments...
Intermediate
Presenters
Sam Shrauger
Mobile payments are booming. Nearly 70 million Americans with smartphones are looking for a convenient way to pay without using plastic. Enter NFC, Google Wallet, Tabbedout and other technologies and companies making it ...
Beginner
Presenters
Rick Orr
Yes multitouch devices are all the rage among consumers. Yet enterprise software environments (aka, Big IT-driven Corps) are frantically playing catch up as "consumery mindsets" (with iPhones, iPads, Androids,...
Advanced
Presenters
Uday Gajendar
No one resides at their desk anymore, and carrying a laptop around is tedious. The recent advancements in smartphone and tablet technology has given corporations the platform to provide their workforce with the tools ne...
Intermediate
Presenters
Chris Mankle, Erik McMillan
As the smartphone evolves into a mobile commerce device, is the traditional wallet becoming an endangered species? What exactly is this elusive digital wallet and what can it do that a leather wallet can’t? Imagine a w...
Intermediate
Presenters
Devaraj Southworth, Don Kingsborough, Jim Mccarthy, Lauren Goode, Steve Schultz
