This is the archived SXSW 2012 schedule. Please see the current schedule here.

The Local Backbone of the SoLoMo Revolution

#sxsw #solomorev

This is not a panel about SoLoMo metrics or the panacea Brands are looking for. This panel will show you how two community leaders are organizing their neighborhoods to leverage the latest Social and Mobile marketing strategies.

National Brands and popular apps have done a good job educating users in metropolitan areas to understand loyalty programs and location opportunities. But small business owners are not leveraging these services or when they do, they are making partnerships with companies that do not have their best interest at heart and do not provide a follow-up action plan.

Learn how two friends organized their Destin, Florida and Memphis, Tennessee communities to set up the foundation for successful SoLoMo programs for both small business owners and their customers. This panel will cover the challenges and success stories of educating business owners about the benefits of claiming their Google and Facebook Place all the way to setting up Foursquare specials, Facebook Offers, accept Google Wallet payments and the role BarCamps and the Chamber of Commerce played in the SoLoMo Revolution.



Dave Barger Pres LunaWeb Inc

Julio Fernandez Ogilvy

Marketing strategist with 18 years of experience helping companies embrace consumer intent modeling. Ask me about Enterprise Search and Social SEO. ENTJ

Follow me on Twitter @SocialJulio or my other networks

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