2014 Schedule
Interactive: March 7–11  •  Film: March 7–15  •  Music: March 11–16

CEO at 31: Models, Lingerie, & NYC

#sxsw #AdoreMeCEO


In less than 2 years, Morgan Hermand-Waiche, CEO & Founder of intimates eCommerce brand Adore Me, has raised over $11 million in venture capital funding and heads the fastest growing lingerie brand in the industry. With 40-50% growth month-over-month last year and the recent hire of Victoria’s Secret‘s ex head of design, press is calling Adore Me the next “Victoria’s Secret killer”. And all of this is thanks to first time, 31-years young, Adore Me CEO, Morgan Hermand-Waiche.
Here, Morgan shares what it’s like to be the male founder of a lingerie brand and how he was able to raise three rounds of funding and build a brand selling exclusively online, all with the goal of taking down the “most recognizable brand in the world” (WWD), Victoria’s Secret.



Morgan Hermand-Waiche


Adore Me

Morgan Hermand-Waiche is the Founder & CEO of Adore Me (www.AdoreMe.com),an online-only brand of intimate apparel offering designer-crafted, fashion-forward, perfectly fitting sets at a revolutionary price point.

Founded in 2012, Adore Me has become one of the fastest growing lingerie brands in the US and Canada, shipping its 100,000th set in less than a year and raising over $11 million in venture capital funding.

Follow @MorganHermand on Twitter or email him morgan@adoreme.com

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