2014 Schedule
Interactive: March 7–11  •  Film: March 7–15  •  Music: March 11–16

Marketing As A Service

#sxsw #MobileEra

ATTENTION: Priority Seating is available for this session. To take advantage of this opportunity, you will need to have a valid SXSW badge, and an activated SXsocial account. To get your priority seating, please go here: https://sup.sxsw.com/schedule/IAP26574. IF YOU PRE-REGISTERED AND WERE PLACED ON THE PRIORITY LIST, YOU STILL MUST ARRIVE AT LEAST 30 MINUTES BEFORE THE SESSION BEGINS TO GUARANTEE ENTRANCE.

The data stockpile is on. Mobile is entering a new era of intelligence in which data is free to capture, for those who know how to do it. This panel will detail how behavioral intelligence and its associated technologies are changing how mobile marketers are thinking about personalization. Through the implementation of passive content progression, or the passive collection and analysis of behavioral data, marketers can begin to connect the dots of an individual's behavior and create more effective targeting strategies.

Sponsored by Team Detroit.

Presenters

David Murphy

Pres - USA

Team Detroit

Doug Stovall

EVP, Sales & Svcs

Hipcricket

55249

Helen Ectors

SVP, Global Dir Creative Business

Team Detroit





Jim McArthur

SVP

Digitaria Interactive

Thanks to our sponsors

Miller Lite Monster Energy Esurance Chevrolet AT&T IFC Subway Austin Chronicle

Music sponsor

Sonic Bids

Interactive sponsors

Deloitte American Express Pennzoil