Complete event listing for
Marketing
Saturday, March 8
New to the Film Conference this year, Future 15s are short, intense salvos with each speaker delivering a 15-minute solo performance before being immediately replaced by the following speaker. Come hear, John Trigonis of…
Beginner
Presenters
Elisabeth Holm, John Trigonis, Nicolas Gonda
Sunday, March 9
Join our discussion with Hollywood movie studio experts who'll share tips on how movies use social media to reach and engage fans. We'll discuss how top Hollywood studios use Facebook, Twitter, YouTube, Instagram, influ…
Intermediate
Presenters
Bettina Sherick, Ethan Applen, JP Richards, Maria Pacheco, Kevin Winston
Tuesday, March 11
There has a been a lot of talk about engaging Millennials, with a lack of focus on "how to do it." REVOLT has embarked on a massive ethnographic project, traveling across the country interviewing young people, talking to…
Presenters
Javier Farfan, Kevin Kusatsu, Kevin McGurn, Jake Katz
Wednesday, March 12
Do you know who your super fans are? Passionate fanbases have been influential for decades, but the expansion of digital and social media has changed how you connect with them, and how they connect with each other. How d…
Presenters
Danielle Strle, Jackie Indrisano, Shana Krochmal, Rae Votta
In the touring world, learning how to rise above all the competition (touring acts, Hollywood blockbusters, sporting events, Broadway theatricals, outdoor music festivals, etc.) is everyone's biggest challenge today. Exp…
Presenters
Amy Morrison, Harvey Cohen, Jamie Loeb, Jeff Chabon, Jim Lewi, Dan Steinberg
Artists, managers and marketers embrace and seek out new technologies, social media strategies and online marketing campaigns to catapult their artists into the now. With the resurgence of legacy artists online, reunions…
Presenters
James Blades, Jason Feinberg, Jeff Jampol, Nick Lippman, Rynda Laurel
Thursday, March 13
There are more ways than ever for music to find its audience. Many of these avenues are start-ups – companies dedicated to sharing their passion for great tunes with others. What exactly are the ways that start-ups and …
Presenters
David Shing, DJ Bunny Ears, Megan West, Vincent Lynch
There are tons of music apps to play with, but how should the music business be working with these applications to market music? This panel will include an overview of the latest apps and a series of case studies to illu…
Presenters
Allison Schlueter, Justin Dreyfuss, Ryan Johnson, Theda Sandiford
Engaging your fans is best done by utilizing customer care. What tools are out there for established artists? How do new artists get on board? What lessons can the music industry take away from some of the bigger compani…
Presenters
Dan Silver, Magen Tracy, Suzanne Vega, Liz Leahy
Music and advocacy have been natural allies in instigating change. ONE launched agit8 in 2013, a music-driven campaign using the power of protest songs to demonstrate the impact of using your voice. In the age of digital…
Presenters
Jeff Davidoff, Maureen Traynor, Vivien Lewit
Friday, March 14
The amount of available fan data is so staggering, that old-school analytic techniques struggle to keep up. To find the signal hidden in all the inevitable noise, savvy technology companies are adapting to be able to ana…
Presenters
Alex White, Julien Mitelberg, Kristina Wallender, Nate Auerbach
In recent years visual media has become recognized as a potent platform to provide exposure for a band. But how can the brands who are licensing these songs better leverage music? What steps can they take to be more proa…
Presenters
Alisann Blood, Duffy Patten, PJ Bloom, Todd Porter, Michael Frick
Branded entertainment and sync licensing have become the norm for bands and brands. Along the way, bands, brands, music publishers, music supervisors, and ad agencies have become the new A&R departments. Melissa Etheridg…
Presenters
Jeannette Perez, Melissa Etheridge, Susan Credle, Bonny Dolan
Saturday, March 15
With a myriad of ways to discover music, fans of bands and brands alike are finding common ground when the two collide. Learn ways brands curate the music experience for their audiences through authentic partnerships acr…
Presenters
Brenden Miller, Kerry Doyle, Raul Ruiz, David Hargis
How do you grow your online fanbase using creative ideas that stay true to your identity as an artist? What are the best tools out there for you to use to establish yourself in the digital space? Online marketing is tak…
Presenters
Doug Barasch, Robbie Mackey, Valeri Travagliante, Marni Wandner
Remixes can be used as a marketing device to help reach a wider audience, a tool for fan engagement, or as a platform to launch a career. Whatever the original motivation, remixes have evolved into an art form that has b…
Presenters
Clark Warner, Dan Zaccagnino, Kush Arora, Matthew Dear
We all know that social media is ubiquitous (you DO know that, right?), and everyone is aware that they need to be effective in the social space to have a viable music career. But how do artists (or for that matter, mana…
Presenters
Adam Wexler, Chris Trovero, Katy Kirby, Dez Dickerson
How do you create such hype around a record, without the artist being there to hype it for you? Or create such interest around a project that just keeps growing and growing, long after its actually happened? Learn about …
Presenters
Emmy Parker, Gary Walker, Will Hermes, Eric Welles Nystrom
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