DIY Digital: A Guide to Organic Online Marketing
How do you grow your online fanbase using creative ideas that stay true to your identity as an artist? What are the best tools out there for you to use to establish yourself in the digital space? Online marketing is taking up more room than ever in a band's marketing plan - it's an indispensable piece of the puzzle to create awareness, promote releases and events and drive sales. But where do you start? Digital marketers from various aspects of the industry share their thoughts on innovative ideas, the latest and greatest platforms and how to remain authentic online.
Sneak Attack Media
Marni Wandner is the founder and president of Sneak Attack Media, a digital marketing and creative services company based in New York. Sneak Attack provides full-service digital consultancy for its clients, including strategic promotions, online PR, social media optimization, digital tool building, creative services, grassroots niche marketing, and more.
Clients have included Lou Reed, Paul Simon, The Cult, Neil Young, Ani DiFranco, Lenny Kravitz, Duran Duran, Laurie Anderson, Florence + The Machine, The Naked and Famous, Matisyahu, Counting Crows, Lykke Li, Tori Amos, R.E.M., Regina Spektor, Bjork, The Joy Formidable, Noah and the Whale, Tom Petty, and soundtracks for films and TV shows like 30 Rock, Californication, George Harrison: Living in the Material World, MARLEY, MacGruber, Bridesmaids, and more.
Mgr, Artist Svcs
Valeri Travagliante has a decade of experience in music marketing. She was previously a product manager at Columbia Records and RED. She currently works at The Orchard, where she oversees marketing campaigns for direct artist deals and manages the in-house labels. Some of the artists she has worked with in this capacity include The Black Angels, The Raveonettes, rjd2, Au Revoir Simone, Rhett Miller, DEVO, Boyz II Men and more.
Head of Mktg
Mom & Pop
Sr Dir Digital Mktg & Strategy
Universal Music Group
Doug Barasch has over 10 years of experience in Digital Marketing and Strategy. He joined Universal Music Enterprises, a division of Universal Music Group in 2012, after leading digital marketing at Verve Music Group (division of Universal Music Group) in New York City. Prior to joining Universal Music Group, Doug led digital marketing campaigns at Epic Records, a division of Sony Music, for artists including Fiona Apple, Jennifer Lopez, Jessica Simpson, Duran Duran, the Spiderman II Soundtrack and the Garden State Soundtrack. At Verve, he oversaw digital strategy for Diana Krall, Melody Gardot, Jamie Cullum, Daryl Hall, Ledisi, Katharine McPhee and many more. Doug redefined Verve’s presence on social media networks increasing overall membership to over 3 million active members by shifting the focus to social marketing and actively developing Facebook apps, social games and partnerships with mobile app developers and social check in sites.