What Comes First: The Music or the Platform?
There are more ways than ever for music to find its audience. Many of these avenues are start-ups – companies dedicated to sharing their passion for great tunes with others. What exactly are the ways that start-ups and musicians can and should be working together? Does a musician’s skill set need to extend to being digitally savvy? Do start-ups need to have a passion for music? And what do they have in common as both are deep in the process of self-creation?
David Shing is AOL’s Digital Prophet. He spends most of his time watching the future take shape across the vast online landscape. The rest he spends talking to people about where things are headed, and how we can get the most out of it.
Shing has spent most of his adult life in the digital world working for both large and small creative companies. He served as AOL’s European Head of Media and Marketing before taking on his current mantle.
Engaging, witty and refreshingly candid, Shing provides both historical perspective and current context as he lays out his vision of the brave, new world of marketing to come – one he believes will belong to those willing to embrace change and take risks now, and that he dearly hopes will suck a great deal less.
The opportunities are incredible. The rewards are real. And Shing’s here to show you the way. That, after all, is what prophets do.
DJ Bunny Ears
Search Party Music
Eric David Johnson (aka DJ Bunny Ears) is a music supervisor, DJ, director, musician, filmmaker, writer, artist, curator, futurist, photographer & producer. Rooted as an independent artist, he has have spent over fourteen years in the advertising industry, working first at Wieden + Kennedy then at Young & Rubicam New York, DDB Chicago and now at Search Party Music as the Executive Producer. Johnson has worked with such clients as Nike, Coke, Target, Pepsico, Budweiser, Reebok, McDonald’s, LG, Honda, MTV, VH1, Nokia, Campbell’s, ESPN, Bacardi, Dell, Gatorade, NHL, Land Rover, Diet Coke, NASCAR, Xerox, Accenture, State Farm, Colgate, Starbucks, Oreo, EA Games, Mars/Wrigley’s, Skittles, Starburst, TED, IDEO, etc.
Johnson has also directed award-winning TV commercials for Nike, as well as music videos for M. Ward, Cursive and Chin Up Chin Up. Currently living in New Jersey, he performs/plays in the bands, Pulseprogamming and Riddenpaa, cooperates the independent record label, Fryk Beat and DJs in the crew, Silent Knights. Professionally, Johnson works from a music-centric POV and is a Creative/Production hybrid and regularly participates industrywide in panels, juries and conferences such as: SXSW, CMJ, MIDEM, AICPs, CLIOs, Cannes, London International Awards, etc.
Sr Content Rel Mgr, Music
Megan West is Senior Content Relations Manager, Music, at SoundCloud, the world's leading audio platform. Megan works with labels, artists and management partners to utilize SoundCloud's tools to share music & audio content with fans across the web and social media platforms. Megan came to SoundCloud following time working at Amazon MP3, Zune Music, and managing artists in Los Angeles.