2014 Schedule
Interactive: March 7–11  •  Film: March 7–15  •  Music: March 11–16

#NewRules for Reaching Millennials Through Music

There has a been a lot of talk about engaging Millennials, with a lack of focus on "how to do it." REVOLT has embarked on a massive ethnographic project, traveling across the country interviewing young people, talking to agency execs and music artists, and is on a mission to identify the #NewRules of media engagement. Using music as a connection & passion point, find out what's working, and what's not, when it comes to best practices in marketing to millennials.



Jake Katz

VP, Audience Insights & Strategy

Revolt TV

Kevin McGurn



Kevin Kusatsu


TMWRK Management

Javier Farfan

Sr Dir, Culture & Music


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