There has a been a lot of talk about engaging Millennials, with a lack of focus on "how to do it." REVOLT has embarked on a massive ethnographic project, traveling across the country interviewing young people, talking to agency execs and music artists, and is on a mission to identify the #NewRules of media engagement. Using music as a connection & passion point, find out what's working, and what's not, when it comes to best practices in marketing to millennials.