2014 Schedule
Interactive: March 7–11  •  Film: March 7–15  •  Music: March 11–16

Mobile Music Marketing: A How To Guide

There are tons of music apps to play with, but how should the music business be working with these applications to market music? This panel will include an overview of the latest apps and a series of case studies to illustrate the performance of several mobile marketing campaigns.



Allison Schlueter

Digital Media

The Island Def Jam Music Group

Justin Dreyfuss

Dir of Digital Strategy

Interscope Records


Ryan Johnson

Head of Interaction



Theda Sandiford

VP, Digital Mktg

Republic Records

Theda Sandiford is the VP of Digital Marketing at Republic Records. Republic Records, a division of Universal Music Group, the world's leading music company, Republic is home to an all-star roster of multi-platinum, award-winning legends and superstar artists such as Amy Winehouse, Ariana Grande, Black Sabbath, Colbie Caillat, Enrique Iglesias, Florence + the Machine, Godsmack, Gotye, Of Monsters and Men, Owl City, among many others.

Thanks to our sponsors

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Music sponsor

Sonic Bids

Interactive sponsors

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