Revolution Remix: Using Music To Start A Movement

Music and advocacy have been natural allies in instigating change. ONE launched agit8 in 2013, a music-driven campaign using the power of protest songs to demonstrate the impact of using your voice. In the age of digital they rethought and rebuilt the way music can support advocacy, turning the traditional charity concert model on its head. As part of this strategy ONE also engaged platforms such as Spotify to transform the traditional charity concert and reach new audiences. How can this shift change the way musicians engage with charity? How can advocacy groups engage with new audiences?

Presenters

Jeff Davidoff

Chief Mktg Officer

The One Campaign

Jeff Davidoff serves as ONE’s Chief Marketing Officer, overseeing the organizations global marketing, branding, online action and creative product development. Prior to ONE Jeff was the Chief Marketing Officer at Orbitz Worldwide, leading marketing for Orbitz.com and Cheaptickets.com. He directed a 100 person global marketing organization and was responsible for demand generation, brand positioning, integrated marketing development, and all other aspects of marketing. Prior to that, Davidoff spent six years as Vice President of Brand Marketing & Communications at Whirlpool Corporation, responsible for Whirlpool, Maytag, Amana, KitchenAid and Jenn-Air brands. He has more than 25 years experience in the marketing business. Davidoff was also a founding member of UPSHOT, an integrated marketing agency with a blue chip client roster including Coca-Cola, Anheuser-Busch, SONY, and Mirage Resorts. He received his MBA from Northwestern University's Kellogg School of Management, and his BA from Dartmouth College.