Events matching tag "Advertising"
Friday, March 7
Marketers are confronting an “omnichannel” world where consumers consult multiple sources and screens, sometimes making buying decisions in minutes. Brands need to be in customer pockets to capture those impulses at all …
Intermediate
Presenters
Keith Nyhouse, Pamela Naumes, Rachel Pasqua, Scott Carlis
Real-time storytelling allows the audience to actively participate in the making of a story or advertisement. A recent example of ours, “Remote Control Tourist,” exemplifies this concept. For this, we used Twitter and Fa…
Intermediate
Presenters
Dustin Callif, Jason Nickel, Jason Zada
Mentor Sessions enable less-established new media professionals to gain seven minutes of direct one-on-one career-related council from a more established / more experienced new media professional. Please visit this URL t…
Beginner
Presenters
Stephen Land
Gaming is an advertising medium which is driven by engaging content and cross-platform solutions and, increasingly, brands are taking notice with higher advertising spending across console, social and mobile. During thi…
Intermediate
Presenters
David Berkowitz, Jack Koch, Michael Flamberg, Susan Borst
It is not just app ads and direct marketing come ons. Mobile has already generated some wildly creative uses of the small screen and mobile technology’s unique attributes. We ask senior mobile ad execs to show us campaig…
Intermediate
Presenters
Drew Neisser, Rob Griffin, Webster Lewin
Saturday, March 8
Dazed and confused, consumers and brands alike are trippin’ on hashtags. As one of the most iconic social symbols of our time, media campaigns are increasingly laced with hashtags to increase engagement while also inspir…
Beginner
Presenters
Eric Bader, Scott Fischler
In May of 2013, WPP’s Sir Martin Sorrell conceded his clients were wasting 15-25% of their advertising dollars, only he didn’t know which 25% exactly was being wasted. This statement resurrected a similar comment made by…
Advanced
Presenters
Joseph Jaffe, Maarten Albarda
There are panels on the legal side of the advertising and tech world, and plenty of panels that people in the legal and business affairs arenas are interested in regarding emerging technologies. However, due to the sheer…
Intermediate
Presenters
Jenn Kennedy
What do 500 million smiles look like? In today’s mobile ecosystem, brands have the power to produce this volume of happiness in consumers, but are squandering the opportunity to do so by opting for annoying and often ang…
Intermediate
Presenters
Brian Wong
So you want to be an inventor? You have the talent, means and desire to make things. Maybe you have even invested in the right paintbrushes, digital programs, circuit boards and power tools? But wait...agencies are in th…
Intermediate
Presenters
Ed Brojerdi, Matt Powell
Contagious Magazine Co-Founder Paul Kemp-Robertson and Leo Burnett Global Head of Social and Mobile James Kirkham take a look into their crystal ball, offering SXSW attendees a head-start on the most significant technolo…
Intermediate
Presenters
James Kirkham, Paul Kemp-Robertson
Sunday, March 9
Great journalism can take many forms: a deeply reported investigative piece, a captivating yarn, a compelling story that starts a real discussion. The content and medium may differ, but the impact does not. What about t…
Intermediate
Presenters
M Scott Havens
Are today's rewards programs actually building consumer loyalty or are we simply preconditioned to act/react based on last year's model around some trending buzzword? Loyalty needs to be more than this…collectively, we c…
Advanced
Presenters
Drew Lewis, Joshua Forstot
In an era when living publicly is becoming the default, people are coming up with creative ways to carve out private spaces in their lives. Rather than rejecting today’s ubiquitous social media and sharing tools outright…
Beginner
Presenters
Ann Mack
Monday, March 10
We’ve grown accustomed to ads as part of our lives. But what if they could do more? What if they served a purpose, through form AND function. Several ads have been making waves for responding to their environments and vi…
Intermediate
Presenters
Ashley Giombetti, Beth Ellard, David Krupp, Ranvir Gujral, Tim Nudd
If you think you are in the marketing business, think again. You’re in the people business. It’s people not products and not programs that drive sales. It’s people who make an unknown brand known. It’s people who work to…
Intermediate
Presenters
John Moore
A discussion with RSA Films and Scott Free London on their recent brand-related experiments, from Youtube's 'Life In Day' and the Parallel Lines film series for Philips, to the groundbreaking virals for Ridley Scott's 'P…
Intermediate
Presenters
Caspar Delaney, Jack Arbuthnott
Mentor Sessions enable less-established new media professionals to gain seven minutes of direct one-on-one career-related council from a more established / more experienced new media professional. Please visit this URL t…
Beginner
Presenters
Clay Crenshaw
200 million people across 3.3 million square miles, contributing to $2.4 trillion in GDP. Welcome to Brazil, “the country of the future.” Set to be the sixth largest economy by 2030, Brazil is not only the heart of footb…
Intermediate
Presenters
Will Palley
Tuesday, March 11
Bob Thacker is one of the most respected marketers in the country, a driving force behind bringing Michael Graves to Target, and OfficeMax's Elf Yourself and “A Day Made Better." Working on both sides of the agency/clie…
Intermediate
Presenters
Bob Thacker, Dan Khabie
On Super Bowl Sunday, the insurance company Esurance purchased the first commercial after the game. In this ad, actor John Krasinski announced that Esurance saved $1.5 million by purchasing this first spot and was going …
Intermediate
Presenters
Jesse Dillow, John Ploumitsakos, Josh Raper, Nancy Abraham
Since the advent of broadcast commercials, artists and labels have made money by licensing music. With the widespread use of smart devices, there are more opportunities for licensing and a faster time frame. Examine how …
Presenters
Christopher Mollere, Lori Feldman, Thomas Benski, Will Mills
Wednesday, March 12
Every day, "music houses" are hiring composers, musicians, singers and engineers to create custom songs and scores for a diverse list of advertising and marketing clients. The big secret is that the doors are now unlocke…
Presenters
Morgan Thoryk, Nan Wilson, Ravi Krishnaswami
Are you interested in composing music for commercials? Music for spots is not about the music itself, its about music supporting a branded message. It’s about telling a story and making an idea better. Here is an opportu…
Presenters
Daniel Kuypers, Eric Hillebrecht, Fritz Doddy, Mike Boris
Thursday, March 13
It is the dream of many artists and bands to write that perfect song that will find itself on a high profile commercial that runs in heavy rotation. What’s the new reality that bands and artists should expect when licens…
Presenters
Jessica Shaw, Michael Freeman, Michael Paoletta, Theresa Notartomaso
Artists compose music directly for brands through music companies, publishers, labels, or even direct to client. Explore how a writer/producer can break into the field of composing for ad music as well as the many facets…
Presenters
Erica Driscoll, Jack Bradley, Peter Gannon, Ryan Fitch
There are tons of music apps to play with, but how should the music business be working with these applications to market music? This panel will include an overview of the latest apps and a series of case studies to illu…
Presenters
Allison Schlueter, Justin Dreyfuss, Ryan Johnson, Theda Sandiford
Friday, March 14
In recent years visual media has become recognized as a potent platform to provide exposure for a band. But how can the brands who are licensing these songs better leverage music? What steps can they take to be more proa…
Presenters
Alisann Blood, Duffy Patten, PJ Bloom, Todd Porter, Michael Frick
Branded entertainment and sync licensing have become the norm for bands and brands. Along the way, bands, brands, music publishers, music supervisors, and ad agencies have become the new A&R departments. Melissa Etheridg…
Presenters
Jeannette Perez, Melissa Etheridge, Susan Credle, Bonny Dolan
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