In Defense of Inventors: Yes, We Make Shit
So you want to be an inventor? You have the talent, means and desire to make things. Maybe you have even invested in the right paintbrushes, digital programs, circuit boards and power tools? But wait...agencies are in the business of marketing, not inventing.
Enter the skeptics, lambasting agencies for throwing around "invention" and "IP" as buzzwords that do more to seem inventive than to be inventive. Sure, they've seen the liquor brands and the games, but they still question - can agencies really pivot away from billable hours and client revenue streams to make invention real?
The time has come for agencies to defend their titles as inventors.
Kirshenbaum Bond Senecal + Partners (kbs+) will take the stage in defense of agencies everywhere, charging the debate, and stepping up to prove once and for all that agencies can go from concept to market and finally make more than conversation.
Join the debate and the movement to make shit really happen.
Pres Co-Chief Creative Officer
President & Co-Chief Creative Officer
Ed Brojerdi is the President & Co-Chief Creative Officer at kbs+. A life-long entrepreneur and avid technologist, Ed was the co-founder and COO of SPLIT, a creative technology organization at IPG and most recently the co-founder of Spies and Assassins, the cutting edge digital & technology based organization at kbs+.
With over fifteen years of experience working with blue-chip and luxury brands such as BMW, Harman, Rolls-Royce, American Express,and PUMA, Ed brings a progressive digital focus into the agency environment.
Ed was named one of AdAge’s 40 under 40 and one of the Top 31 Agency Innovators of 2013 by The Internationalist.
While overseeing the creative department, numerous awards have been delivered. Some of the most recently won awards include: One Show - Automobile Advertising of the Year, multiple IAB Mixx Gold and Bronze awards, MediaPost Digital Out-of-Home – Best in Show, International ANDY - Gold, Art Directors Club - Gold and Silver Cube, multiple One Show Interactive Pencils, a Bronze CLIO and many more.
Exec Dir of Creative Tech
Matt Powell is the Chief Information Officer of Kirshenbaum Bond Senecal + Partners (kbs+). As the leader of the agency's digital and technology practice, Matt plays a key role in driving the agency's invention culture and bringing invention to life for blue-chip clients like PUMA, BMW, HomeGoods and Vanguard.
Since joining kbs+ in 2008, Matt has led the agency's digital team, growing it from four people to 75 people. In addition to co-founding kbs+'s technology practice, Spies & Assassins, in 2010, he also co-invented the kbs+ Client Stock Index, a "Hello Moment" to align agency employees with clients' business performance. Matt also co-founded the kbs+ Test Kitchen, a unique technology partnership that gives agency employees access to the latest media and technology innovations.
At kbs+, Matt has helped to re-imagine the PUMA retail experience by working with the brand to create and build the PUMA JoyPad, The PUMA Factory website, in-store customization experience, and much more. He was also a core member of the team behind BMW's i Window to the Near Future, transforming live traffic on NYC's 6th Avenue into BMW i concept electric vehicles offering a glimpse into the future of driving.
Prior to joining kbs+, Matt co-launched MNET, where he secured major clients such as Gillette, Oral-B, Hasbro, and Baskin-Robbins, for which he designed the back-end web platform the brand uses to this day. He joined kbs+ from Company C, where he launched and ran the digital practice. An entrepreneur by background, Matt also co-founded Second Button, a web-based made-to-measure clothing manufacturer, and Ergo, a healthcare technology company.
Matt was named one of Business Insider's Most Creative People in Mobile Advertising in 2013 and has previously spoken at events including Hardwired and CreateTech. In addition, his work has been recognized by Adweek, The One Show, Webby Awards and Communication Arts.