theRab's schedule http://schedule.sxsw.com/2012/user_events/user_46793

Friday, March 9

1:00 PM

Half Day Event-IBM Future of Social Lounge
Lounge 
Austin Convention Center
Room 1 

2:00 PM

@TVEngagement: Does Social Media Drive TV Ratings?
Panel 
Omni Downtown
Capital Ballroom 
CNN's Black in America / Silicon Valley: Aftermath
Panel 
Austin Convention Center
Room 6AB 

3:30 PM

Fireside Chat with Vic Gundotra on Google+
Dual 
Austin Convention Center
Ballroom D 
SoLoMo Redefined: Next Gen Social Local Mobile
Panel 
Hilton Austin Downtown
Salon FG 

5:00 PM

Where Do Science Fiction and Science Fact Meet?
Solo 
Hilton Austin Downtown
Salon J 
Why Happiness Is the New Currency
Panel 
Austin Convention Center
Ballroom EF 

Saturday, March 10

9:00 AM

All Day Event - IBM Future of Social Lounge
Lounge 
Austin Convention Center
Room 1 

9:30 AM

Datatainment: Soccer Sexes-Up Spreadsheets
Solo 
Driskill Hotel
Maximilian 
Digital Vertigo
Book Reading 
Austin Convention Center
Ballroom G 
Integrating Brands into Social Television
Panel 
InterContinental Stephen F. Austin
Capital Ballroom A 

11:00 AM

SOPA/PIPA: Why the Open Internet Needs Us
Panel 
AT&T Conference Hotel
Salon C 
A Conversation with Joss Whedon
Dual 
Austin Convention Center
Room 18ABCD 
A Conversation with Joss Whedon
Conversation 
Austin Convention Center
Room 18ABCD 
NFC: No Freakin' Chance?
Core Conversation 
Hilton Austin Downtown
Room 616AB 
Clouds Here, Clouds There, Clouds Everywhere
Solo 
Hilton Austin Downtown
Salon K 

12:30 PM

Emotional Equations to Connect with Your Customers
Solo 
Austin Convention Center
Ballroom EF 

2:00 PM

How to Read the World
Keynote 
Austin Convention Center
Exhibit Hall 5 

3:30 PM

Social + Location + Mobile = The Perfect Beer
Panel 
Hilton Austin Downtown
Salon J 
Securing the Cloud: What's Your Cloud Entry Point?
Solo 
Hilton Austin Downtown
Salon FG 
Making the Real World Easier to Use
Dual 
Austin Convention Center
Exhibit Hall 5 
Your Marketing Sucks: Why You Need to Think Local
Core Conversation 
InterContinental Stephen F. Austin
Assembly Room 
Netflix and Twitter: What's Under the Hood
Workshop 
Radisson Town Lake
Town Lake Ballroom 

4:15 PM

What Content Strategists Can Learn from the Movies
Future15 
Hyatt Regency Austin
Texas Ballroom 4-7 

5:00 PM

Your Customers on Video Are Your Biggest Asset
Dual 
InterContinental Stephen F. Austin
Capital Ballroom A 
Monetizing Mommy
Core Conversation 
Sheraton Austin
Capitol View North 
The Wars of Tech
Solo 
Austin Convention Center
Ballroom D 
How to Break Through the Noise with Great Events
Core Conversation 
InterContinental Stephen F. Austin
Assembly Room 
The View from Inside Rainn Wilson's Brainstem
Solo 
Austin Convention Center
Exhibit Hall 5 
SoLoMo Meet Up
Meet Up 
Hyatt Regency Austin
Big Bend 

5:30 PM

Baratunde Thurston Book Signing
Book / DVD Signing 
Austin Convention Center
Ballroom G Foyer 

6:00 PM


Sunday, March 11

9:00 AM

All Day Event - IBM Future of Social Lounge
Lounge 
Austin Convention Center
Room 1 

9:30 AM

11:00 AM

Are We Killing Social with Social?
Panel 
Omni Downtown
Longhorn 
3 Screen Minimum: Convergence of TV & Social Media
Panel 
Austin Convention Center
Room 12AB 
Pocket Film Studio: The iPhone Revolution
Panel 
Hilton Austin Downtown
Salon K 
The Nick Denton Interview: The Failure of Comments
Dual 
Austin Convention Center
Ballroom EF 
Can a Social Web of Things Keep TV Cords Connected
Panel 
Austin Convention Center
Room 18ABCD 

12:30 PM

Brands: The Cost of Being Human
Solo 
InterContinental Stephen F. Austin
Capital Ballroom A 
The B2B Social Media Book
Book Reading 
Austin Convention Center
Ballroom G 
Large Enterprise Social Media Professionals, Unite!
Meet Up 
InterContinental Stephen F. Austin
Boardroom 
Big Data Smackdown on Cybersecurity
Core Conversation 
Hilton Austin Downtown
Room 616AB 

1:05 PM

Kipp Bodnar and Jeffrey L. Cohen Book Signing
Book / DVD Signing 
Austin Convention Center
Ballroom G Foyer 

2:00 PM

Ambient Location and the Future of the Interface
Keynote 
Austin Convention Center
Exhibit Hall 5 

3:30 PM

Liberating Data with Interactive Charts
Solo 
Hyatt Regency Austin
Texas Ballroom 1-3 

5:00 PM

Skynet vs. Mad Max: Battle for the Future
Dual 
InterContinental Stephen F. Austin
Capital Ballroom A 

Monday, March 12

9:00 AM

All Day Event - IBM Future of Social Lounge
Lounge 
Austin Convention Center
Room 1 

9:30 AM

How to Be Strategically Unlikeable Online
Dual 
InterContinental Stephen F. Austin
Capital Ballroom B 
Social Media Comes of Age Without the Help of Porn
Panel 
InterContinental Stephen F. Austin
Capital Ballroom A 

11:00 AM

Social Media in the Underground World of B2B
Panel 
Hilton Garden Inn
Rio Grande 
Community Manager Meet Up
Meet Up 
InterContinental Stephen F. Austin
Boardroom 

2:00 PM

Expanding Our Intelligence Without Limit
Keynote 
Austin Convention Center
Exhibit Hall 5 

3:30 PM

The End of Business As Usual
Solo 
Austin Convention Center
Ballroom D 
Humanizing B2B Brands with Video & Comedy
Solo 
Hilton Garden Inn
Rio Grande 
What's So [Bleeping] Hard About Social ROI?
Panel 
InterContinental Stephen F. Austin
Capital Ballroom A 

5:00 PM

6:30 PM

The Algorithm Method: Love in the Social Media Age
Salon 
InterContinental Stephen F. Austin
Capital Ballroom A 

Tuesday, March 13

9:00 AM

All Day Event - IBM Future of Social Lounge
Lounge 
Austin Convention Center
Room 1 

11:00 AM

Advise THIS! Matchmaking Startups & High Profile Advisors
Panel 
Austin Convention Center
Exhibit Hall 5 
Beyond a Thousand Words: Accessible Complex Data
Dual 
Austin Convention Center
Room 10AB 
Confessions of a Community Moderator
Panel 
Omni Downtown
Longhorn 

12:30 PM

Turntable.fm: The Future of Music Is Social
Panel 
Austin Convention Center
Ballroom EF 

2:00 PM

Coding the Next Chapter of American History
Keynote 
Austin Convention Center
Ballroom D 

3:30 PM

How The X Factor USA "Got Social" in Season One
Panel 
InterContinental Stephen F. Austin
Capital Ballroom A 
Freakin' Fast Cassandra: How Do They Do It?
Dual 
Austin Convention Center
Ballroom BC 
Misuse the Internet and Make People Love You
Panel 
Sheraton Austin
Capitol EFGH 

5:00 PM

Scaling to Infinity: Dealing with Rocket Growth
Panel 
Austin Convention Center
Ballroom BC 

 
 
 
 
Our Awesome 2012 Sponsors
Plat_sponsor0