This is the archived SXSW 2012 schedule. Please see the current schedule here.

Making the Real World Easier to Use

#sxsw #EasyWorld

The term "social media" is quickly becoming obsolete. The social graph is moving from our computers into the real world, and soon everything we experience will be overlaid with the thoughts and feelings of our friends. Early adopters are already starting to experience this phenomenon. For instance, foursquare alerts you when you're near places that your friends like, and provides you with suggestions from your friends on what to experience at those places. Other companies are attempting to create this type of engagement with television shows ("10 of your friends are watching!") and music. In this session, Dennis Crowley, Co-founder and CEO of foursquare, will have a conversation about how mobile technology is accelerating the social graph's move into the offline world, and how services like foursquare are taking this kind of augmented real-world exploration mainstream.



Dennis Crowley CEO/Co-founder Foursquare

Dennis Crowley is the co-founder of foursquare, a service that combines social networks, location awareness and game mechanics to encourage people explore the world around them. Previously, Dennis founded, one of the first mobile social services in the US, which was acquired by Google in 2005.

He has been named one of Fortune's "40 Under 40" (2010, 2011), a member of Vanity Fair's "New Establishment" (2011) and has won the "Fast Money" bonus round on the TV game show Family Feud (2009). He is currently an Adjunct Professor at NYU's Interactive Telecommunications Program (ITP).

Dennis holds a Master's degree from New York University's Interactive Telecommunications Program and a Bachelor's degree from the Newhouse School at Syracuse University.

MG Siegler VC TechCrunch

General partner at CrunchFund. Columnist at TechCrunch.

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