Community & Influence: How Not to Piss People Off
Marketing is social. We're all sold. But how do you maximize your return in social without appearing like a douchebag? One the one hand, top influencers in the social space are the ones who can truly drive action back to your brand. Yet, on the other hand no one likes a brand who refuses to interact with the little guy. As social marketing becomes more serious, more serious metrics are being demanded -- learn what works and what doesn't. And what about service -- should influence affect whom you help first?
Evan Hamilton is addicted to helping people build things. Evan Hamilton is Community Manager at UserVoice, where he handles social media, content creation, internal culture, and community-building. Evan writes the blog "Understanding Your Customers" for UserVoice, featuring insights into succeeding through great customer service.
In addition to his daily duties at UserVoice, Evan has also spoken about customer engagement at events like Failcon and Social Media Week and once won the "Best One-man Show" at Macworld. When he finds some free time he likes to play rollicking americana music as Kicking Tuesday.
Maria Ogneva is the Head of Community at Yammer, the enterprise social network used by over 80% of the Fortune 500. At Yammer, she is in charge of social media and community programs, fostering internal and external education, engagement, storytelling and best practices exchange. You can follow her on Twitter at @themaria or on her blog, and Yammer at @yammer and company blog.
Megan Berry recently founded LiftFive to help startups grow communities and gain momentum. LiftFive’s current clients include Klout, RebelMouse and Newsle. Megan Berry was formerly the Senior Marketing Manager at Klout, where she built the community and brand behind Klout from early 2010, when she joined as their fourth employee. She blogs about marketing, influence, and social media strategy on The Huffington Post, Mashable and Amex Open Forum. She’s spoken about influence and community at numerous conferences including Lucky’s FABB conference, Socialize, Social Media Camp, Wappow Emerging Media, Columbia School of Journalism and, soon, SXSW. She graduated Phi Beta Kappa from Stanford University.