This is the archived SXSW 2012 schedule. Please see the current schedule here.

Why Small Is the New Big and Big Is the New Small

#sxsw #eggcellent

Economic angst has taught us one thing: Size doesn’t matter. The over-riding lesson we are learning worldwide is that a business that gets ahead of the curve is a smart one, not necessarily a big one. The rapid development and adoption of information communication technologies (ICT) over the last ten years is driving this change. As consequence, businesses are leveraging these new web, mobile and social technologies to interact with customers and prospects in a whole new way. A role reversal between SMB and Large Enterprise is taking place: SMB is becoming more ubiquitous and quantitative while Enterprise is becoming more personalized and qualitative. This session explores the causes, corrections, and outcomes of the changing dynamics within the marketplace that now allow SMB and Large Enterprise companies to compete for the same customers. Attendees will experience these dynamics first-hand in an #eggcellent real-time market simulation.



Jason Stoddard Founder/Partner Stagira Inc

reformed retail entrepreneur bridging service and product.

Kat Mandelstein Dir of WW Mktg, Web & Events IBM Collaboration Solutions

I lead our Social Business Program for IBM globally (@IBMSocialBiz). I sit on the Board of Directors for SocialMediaClub.Org and am the President of Social Media Club Austin (@SMCAustin). Recently I served on the IBM Executive Corporate Service Corps in Rio de Jainero and contribute to the BtoB Magazine BtoBlog. My full bio can be found at

Hashtag for Session: #eggcellent
Hashtag to participate in conversation with IBM at SXSW: #sxswibm
Hashtag to discuss Social Business with us: #IBMSocialBiz
Charts for this session can currently be found on Slideshare and will be on RocketLaunch shortly.

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