Humanizing B2B Brands with Video & Comedy
Research shows that nearly 73% of people who read corporate blogs are in fact people. And one of the strongest connections we can make with another human is to make them laugh. We'll share a few comedy lessons learned from freelancing on The Onion and Conan and show how those rules can be used to create corporate social media content to breaks through the clutter. We’ll share case studies on how humorous corporate videos earned headlines in the New York Times and inclusion on ComedyCentral.com and helped expand the online community. We'll discuss simple, fun, low-budget approaches to transmedia storytelling, including web documentary series, for both consumer and B2B companies.
Tim Washer is a social media manager for Cisco Systems Service. Prior to Cisco, he served as head of social media video production for IBM, where he wrote/produced the company’s most successful YouTube series, "Mainframe: The Art of the Sale," and award-winning videos for the smarter planet campaign. His work has appeared in Advertising Age and ADWEEK, Slate and The New York Times. Tim moonlights as a comedy writer/actor, and credits include Late Show with David Letterman, Late Night with Conan O’Brien, SNL and The Onion Sports Network.