This is the archived SXSW 2012 schedule. Please see the current schedule here.

Social Media Comes of Age Without the Help of Porn

#sxsw #SocTechAge

Years ago, it was porn sites always pushing the envelope on graphics, interactivity, engagement, commerce, and stickiness (ewww). Now, it’s social media that’s getting lucky and monetizing eyeballs. In just the past two years, social technology has changed radically: Sure, previous advances in web, commerce and web content were largely driven by the adult market. But the current focus on collaboration and content sharing is being driven by individuals sharing their actual (as opposed to fantasy) experiences with brands, products and services. Social technology is redefining—and being redefined by—the interplay among organizations, customers and communities in what’s coming to be known as social business. Our speakers are social technology hotties. They have Klout scores ranging from the high 60s to the high 80s—so these are leaders of the social media pack. They’re here to lay out the future of social business so you can jump on it and profit from it. We promise a memorable, thrill-a-minute session that’ll leave you begging for more. We promise this will be the most fun you can have at the conference with your clothes on. This session is sponsored by NetBase.



Dave Evans VP, Social Strategy Social Dynamx

Dave is a co-founder of Social Dynamx. Based in Austin, Texas, the firm offers a truly enterprise-scale, social, customer-care solution, designed to handle the tens of thousands of social interactions that major brands are presented with each day.

Dave is also a ClickZ columnist and frequent conference speaker. He has served on the advisory board for ad:tech and the measurement and metrics council for the Word of Mouth Marketing Association.

Prior to his work in advertising and digital media, Dave was a product manager with Progressive Insurance Company and a systems analyst for the Voyager deep space exploration program with Jet Propulsion Laboratories/NASA. Dave holds a B.S. in physics and mathematics from the State University of New York/College at Brockport.

In the event that you’d like to interrupt Dave, the easiest way to do it is via Twitter (evansdave) or email (

Jason Falls Founder & CEO Social Media Explorer

Jason Falls is a social media marketing consultant, educator, speaker and industry observer based in Louisville, Ky.

Jeremiah Owyang Industry Analyst/Partner Altimeter Group

Katie Paine CEO KDPaine & Partners

Lisa Joy Rosner Chief Mktg Officer NetBase

Our Awesome 2012 Sponsors