Events matching tag "branding"
Friday, March 7
Created in 1935 on a kitchen table, Monopoly has been played more than 1B times, available in 111 countries in 43 languages and sold more than 275M games. The goal was to reinvigorate the fan base, utilize a medium to c…
Beginner
Presenters
Victor Lee
The theory of the traditional purchase funnel has been debunked. And consumers now believe each other more than advertising. As such, a new breed of marketer is emerging. One with the competence to leverage new tools and…
Advanced
Presenters
Chris Kneeland
Saturday, March 8
The University of Texas is a leader regionally and nationally as a collegiate "brand" - the question going forward is how to sustain that brand and mission, evolve it to reflect the emerging issues in sports generally an…
Advanced
Presenters
Ellis Prince
Sunday, March 9
Your personal brand as an entrepreneur is critical and your company needs your identity to survive. Too many entrepreneurs make the mistake of focusing on just their business or just their personal brand. Neither one…
Intermediate
Presenters
Mario Armstrong
Monday, March 10
Mentor Sessions enable less-established new media professionals to gain seven minutes of direct one-on-one career-related council from a more established / more experienced new media professional. Please visit this URL t…
Beginner
Presenters
Cecy Correa
Sound is the second most memorable sense, after smell. Is your company/brand/video taking advantage of this, or focusing solely on the visuals? Using sound in your media, whether it's a 2-second logo, a jingle or a film …
Advanced
Presenters
Cheryl Engelhardt
It’s harder to get your work noticed now more than ever before. That’s why having a loyal audience that supports your endeavors has become crucial to success. Filmmakers Patrick Epino and Stephen Dypiangco (who work with…
Beginning
Presenters
Patrick Epino, Stephen Dypiangco
The average consumer’s online identity is segmented across the web on platforms including Facebook, Twitter, LinkedIn, Instagram and WordPress. about.me co-founder and CEO Tony Conrad and his team recognized the need for…
Intermediate
Presenters
Evelyn Rusli, Tony Conrad
As kids, we are taught to be normal. To just fit in. Pay attention in school and don't draw too much attention. Dress appropriately. Mind your manners. Attend a good school. Be a productive, normal citizen. Get married. …
Intermediate
Presenters
Michael Lazerow
Tuesday, March 11
Are you a mobile company, or a software company? An advertising company, or an analytics company? In today’s world, it just doesn’t matter. We don’t ask great brands what they are because we already believe in why they a…
Beginner
Presenters
Kathy Savitt
Wednesday, March 12
Broad stylistic categories can be completely unfair to artists who strive for a unique voice, even as they are necessary for marketing and promotion. Hear how different corners of the industry view the challenges of "cro…
Presenters
Carissa Stolting, Cathleen Murphy, Kevin Sylvester, Dan Coleman
Friday, March 14
Branded entertainment and sync licensing have become the norm for bands and brands. Along the way, bands, brands, music publishers, music supervisors, and ad agencies have become the new A&R departments. Melissa Etheridg…
Presenters
Jeannette Perez, Melissa Etheridge, Susan Credle, Bonny Dolan
Explore the impact of in-store radio on customer's shopping experiences and how this exposure can lead to fan acquisition for emerging acts. Retail playlists reach a captive audience - no one can turn the channel. Hear a…
Presenters
Adam Farrell, Julia Cummings, Richard Jankovich, Steven Pilker
Saturday, March 15
People may not think that brands and music go hand-in-hand like peanut butter and jelly, however, music is used daily as a way to enhance sales for many companies through TV commercials, television shows, feature films, …
Presenters
Brian Frank, Gina Collins, Ro Shon Fegan, Ken Hertz
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