2014 Schedule
Interactive: March 7–11  •  Film: March 7–15  •  Music: March 11–16

In-Store Radio: 200M Potential Fans

#sxsw #instore


Explore the impact of in-store radio on customer's shopping experiences and how this exposure can lead to fan acquisition for emerging acts. Retail playlists reach a captive audience - no one can turn the channel. Hear about success stories, challenges, licensing/legal, programming and more about this channel which often goes neglected in a label or artists' outreach plan.


Adam Farrell

Creative Dir

Loma Vista Recordings

fled the advertising world to work in the music industry. while at Badman, I helped release albums by Hayden, James William Hindle, Mark Kozelek, My Morning Jacket and Washington Social Club. it was a small operation, so I made coffee and refilled the water cooler, but I focused on retail, radio and consumer marketing programs, as well as tour marketing. it was also early days in the digital music retail space, so I established and maintained relationships with major download services like iTunes, Rhapsody, SonyConnect and Napster, as well as aggregators like IODA.

I worked with a great team of people to help artists on 4AD, Matador Records, Rough Trade and XL Recordings do the things they want to do.


Julia Cummings

Dir, Music Svcs

PlayNetwork Inc

Julia Cummings is Director of Music Services at PlayNetwork. She oversees the team of Music Supervisors who design in-store playlists (as well as on-line, video syncs, and beyond) for 300+ major brands worldwide- reaching the ears of 100 million consumers daily in over 80,000 locations in 90 countries. With a background in radio production (KEXP) and Music Supervision herself, Julia has created the soundtracks for iconic fashion brands from Anthropologie to MAC Cosmetics. She is also a moonlighting voice actor, singer, and songwriter.


Richard Jankovich



For 15 years, Richard has nurtured partnerships between the music industry and consumer brands, advertising agencies and content aggregators by driving music/brand strategy, selecting & licensing music for campaigns and soundtracks and executing content-driven engagement programs.
Richard has overseen strategy, in-store music and artist partnership for some of the world’s top brands including AT&T, Macy's, Bloomingdales, Sephora, The North Face, Trader Joes, Sports Authority, Aeropostale, Lord & Taylor, Skechers, T.J Maxx, Smashburger, New Balance, Sunglass Hut, Brooks Brothers, Splendid and more.


Steven Pilker

Sr Music Designer

Mood Media

With over a decade of music and media branding experience, Steven Pilker is a Mood Media Senior Music Designer. Steven is a seasoned creative, communications specialist, and renowned expert of emerging music and trends in popular culture. He has partnered with countless international brands ranging from fashion to hospitality to cuisine to develop in-store music experiences.

Before Steven became a sought after music designer and consultant, he earned his BA in Communications from the University of North Carolina in Charlotte. Additionally, Steven has served as a media librarian, creative manager and brand ambassador for Mood Media, representing countless retail chains worldwide.

Steven extends his love of music beyond his 9-5 through producing music, being a recording artist, and DJ’ing.

Thanks to our sponsors

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Music sponsor

Sonic Bids

Interactive sponsors

Deloitte American Express Pennzoil