2014 Schedule
Interactive: March 7–11  •  Film: March 7–15  •  Music: March 11–16

Owning Identity: A Conversation with Tony Conrad

#sxsw #identity


The average consumer’s online identity is segmented across the web on platforms including Facebook, Twitter, LinkedIn, Instagram and WordPress. about.me co-founder and CEO Tony Conrad and his team recognized the need for people to have one central location where they can represent their full online identity. The team developed about.me to serve as that space–personal, curated pages where individual online services, like Twitter and Facebook, play unique roles in building components of a user’s online presence. Beyond providing people with more control over their personal brand, Tony has built his personal brand as a thought leader in establishing identity through his time as an investor in companies like WordPress.com, Blue Bottle Coffee and MakerBot; his investor insight has guided his role as a founder. Tony will sit down with The Wall Street Journal’s Evelyn Rusli to discuss the state of online identity, how to build a personal brand online and how he expects identity to evolve.



Evelyn Rusli


The Wall Street Journal


Tony Conrad



Founder about.me & Sphere. Venture Partner True Ventures (WordPress, MakerBot, Blue Bottle Coffee).

Animal Whisperer, Triathlete, holder of Serious Parking Karma & Pour-Over Drip Coffee Skills. I'm an unfortunate Cubs fan, lover of Languages, Art, Architecture and a T40 National Co-Chair of Technology for Obama. I grew up in a small Indiana farming community. Since, l've lived in New York, New Delhi, Jakarta, Chicago, Paris and San Francisco.

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