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BELIEFS started in November 2010 when Josh Korody (Breeze) and Jesse Crowe met at bassist Pat McCormack’s birthday party and bonded over their love of The Jesus and Marychain, Slowdive, and My Bloody Valentine. Korody, in the midst of building his Candle Recording Studio (hosting Dusted, Owen Pallet, Absolutely Free), and Crowe (moving on from the sought-after lofi/hazy project, Heaven) formed a shoegaze song mill and began assembling a collage of sounds and musicians.

The self-titled album, “Beliefs“, took shape naturally by creating groups of songs between three different studios over the course of a year. Led by Korody on production, players were added both live and on the album including Noel Webb and Ben Reinhartz on drums, as well as Kyle Connolly and Richard Stanley on guitar. Beliefs have spent the last year opening for bands such as A Place To Bury Strangers, Porcelain Raft, Disappears, Lotus Plaza, Amen Dunes, Mac DeMarco, The Men and Moon Duo.

Already deep into creating their second album, Beliefs’ two-song “Untitled” single (digital and cassette tape format) was released November 6th 2012 via Toronto design house / boutique label Hand Drawn Dracula and via UK’s No Pain In Pop. Beliefs will extensively be touring Europe and North America in support of their “Self-Titled” full length debut to be released spring 2013 via Hand Drawn Dracula, Manimal Vinyl and No Pain In Pop.