Everyone in a startup should be able to give the "elevator pitch", even the programmers! Having the right pitch can help you land a big customer, attract investors, and just explain what you do to your mom. Lea...
InterContinental Stephen F. Austin Capital Ballroom A
9:30AM -10:30AM
As social media marketing moves from experimental to institutional, brands no longer question social media marketing as a line item. That said, the strategies and deployment of social campaigns continues to introduce big...
Intermediate
Presenters
Jason Harris, John Manoogian III, Kristin Maverick, Sarahjane Sacchetti
Limited choices exist when kids seek to author, not just play, their own video games. If video games are on track to topple film as the last big media mammoth, how can we build a video game workforce that we need? Instea...
Beginner
Presenters
Alexander Repenning, David Gerding, Tamara Hudgins, Virginia Mcarthur, Ward Tisdale
Initiated by the US Air Force Medical Services, the Federal Health Futures Group has brought together the Surgeons General of the Army, Navy and Air Force, the Deputy Surgeon General of the United States, the Veteran’s...
Advanced
Presenters
Ahmed Calvo, Brian McCarty, Lisa Lott, Mei Lin Fung
Emotion drives action. This session will address how bloggers can lend their voices to raise awareness about a cause, help with fundraising or spread the word about a campaign. We will explore how non-profits can benefit...
A recent survey of 17,000 people found that 60% of Americans believe that neighbors are worse today than they were 15 years ago. What role does social media play in this perception of decline? We’ll have perspectives f...
Beginner
Presenters
Gretchen Rubin, Kelly Weiss, Matthew Edwards, Shelly Brisbin
The recent campaign film on Uganda by Invisible Children - 'Kony 2012' calling for the arrest of war criminal Joseph Kony has had a dramatic reach unseen for any previous human rights video online. Within one week it has...
Intermediate
Presenters
Cheryl Contee, Christie George, Gilad Lotan, Sam Gregory, TMS Ruge
Spotify, Pandora, MOG, Aweditorium and many more aim to provide the ultimate experience in music discovery -- they claim to have the "winning strategy" with their unique combination of an extensive catalog, soc...
Advanced
Presenters
Anil Dewan, Heather Browne, Philipp Eibach, Richard Slatter
Mobile devices are changing how we communicate today just as fundamentally as the web has for the past decade, and businesses of all types are rushing to embrace their potential. Thanks to the success of the iOS and And...
Intermediate
Presenters
Buzz Andersen, Jacob Bijani, Majd Taby, Matthew Delaney, Tom Dale
The Oscars, Superbowl, Presidential Debates -- all live events where your audience is probably focused on a screen that you have no control of: their TV. But they're increasingly picking up a laptop or a tablet device, ...
In the past, an editor, a professional trained to vet content for a publication decided what you consumed. Today, content is vetted by our friends, celebrities, and strangers we've 'liked', followed, or circled. Influe...
Advanced
Presenters
Alicia Stewart, Michael Pranikoff, Shelli Whitehurst, Tom Miale, Tony Uphoff
This fun and thought provoking session will look at fundamental issues about the rise of artificial intelligence (AI). When is human-level AI likely to emerge? When it does emerge will it be more likely to be friendly, h...
Ever thought about launching your startup with some influencer star power? What exactly do "advisors" do (and not do)? It takes more than a pretty face to pin point a truly smart advisor partnership. The r...
Intermediate
Presenters
Chase Jarvis, Gary Vaynerchuk, JR Johnson, Tim Ferriss, Tony Conrad
As the rise of iOS, Android, and the Mac App Store brings more web developers into the world of native applications can our existing processes and best practices survive the transition? How can we release early and often...
Advanced
Presenters
Amanda Wixted, Anne Halsall, Jonah Williams, Kyle Neath
Even though the U.S. workforce is comprised of 50% women, our society still finds it unusual for women to hold roles in certain fields – one of them being technology. In fact, only 25% of people that work in tech are w...
Intermediate
Presenters
Alexa von Tobel, Courtney Myers, Donna Wells, Julia Hartz, Meredith Flynn-Ripley
We’re going to debate and show prototypes of how printed electronics could save digital music in the context of connecting communities to record labels and artists.
Printed Electronics is an emerging technology with ...
Advanced
Presenters
Jon Rogers, Kate Stone, Kenny Anderson, Pete Thomas, Tommy Perman
Double agent. First Responder. Cheerleader.They’re all fair descriptors of the rising role of Community Manager. Whether you are one yourself or just morbidly curious about “the man behind the curtain,” you know th...
Intermediate
Presenters
Annalise Kaylor, Chris Gokiert, Heidi Skinner, Nina Kester, Rebecca Russell
The Internet today consists of a morass of partial and redundant content: the ~17m businesses and POI in the US, for example, are duplicated over 1.2 billion website across over 5 million domains. This tangle of duplica...
Today's technology is changing the world at a quicker pace than any prior period of time. In order to keep up with this transformation, our education system will need to react at a much faster rate to develop new skills...
Intermediate
Presenters
Don Christian, Gregory Fenves, Linda Smarzik, Nathan Green, Terry Hazell
Join explorer and environmentalist Philippe Cousteau and panelists to explore how gaming innovations can improve the world. In 2010, The University of Virginia launched the UVA Bay Game, a large-scale game simulation of ...
Beginner
Presenters
Ashok Kamal, Carrie Freeman, Jeffrey Plank, Philippe Cousteau
Call it chance, luck, or juju, serendipity is the act of unexpectedly finding something of value. It is the muse of innovation and a silent driver of business; consider how Alexander Fleming's accidental discovery of the...
Intermediate
Presenters
Bill Johnston, Duleesha Kulasooriya, Jennifer Okimoto, Jim Storer, Rawn Shah
Want to make some money? Federal agencies have recently been given the authority by Congress to sponsor competitions for individuals, groups, and companies to develop new ideas and technology innovations for a chance to ...
Intermediate
Presenters
Chris Gerty, James Pol, Jenn Gustetic, Mari Kuraishi, Michael O'Neill
Our wallets are one of the last remaining bastions of a pre-digital lifestyle, relics of an era of payment that has since come and gone.
Coupons are now Groupons, rewards cards are digitally stored on our smartphones an...
Beginner
Presenters
Colleen Taylor, David Barrett, Jae Kim, Scott Brady
In the beginning, there was Slate's beloved news roundup, “Today’s Papers.” Then, in 2001, The Week magazine landed in the States with great success and pioneered the art of news and opinion curation in print. But ...
Intermediate
Presenters
Bill Falk, Felix Salmon, Julia Turner, Simon Dumenco
Writing is never going to die. Crafting thoughts into clear and useful communication is always going to be important online. But aspiring writers these days would be smart to enhance their skill set to include online vid...
Intermediate
Presenters
Chris Albrecht, Emily Calderone, Kyle Ryan, Meredith Arthur
Philanthropy is changing. Social change makers face continuing economic uncertainty. Government programs are downsizing. And traditional grantmakers can be hard to reach, requiring long proposal and reporting cycles. ...
Beginner
Presenters
Amy Kaherl, Daniel Kaufman, Joaquin Uy, Nathaniel James, Rishi Jaitly
For millennia, we wore footwear to protect our feet and get us from point A to B. Somewhere along the line they became status symbols. Then sports apparel. Now they’re quickly becoming the next device on our bodies tha...
Intermediate
Presenters
Jeff Lyman, Matt Halfhill, Steve Caputo, Trevor Eld
Connecting the power of social media with commerce should be a no brainer -- the next chapter in eCommerce. Indeed, Facebook has shown that people are 4x more likely to buy something when it's recommended by a friend and...
Intermediate
Presenters
Craig Donato, Greg Sterling, Peter Farrell, Tara Hunt
As our networks expand, our profiles get more public, and our work requires a human face, where do we draw the line between personal and professional identities online? How do we maintain those boundaries for our communi...
With the developments in social shopping such as real time social shopping sites, Facebook shopping, and location-based check-ins, recommendations, and deals, the fashion industry is catering to the customer like never b...
Software patents have a mixed reputation. They make some millions, are labeled a scourge by others, and are generally just overlooked or misunderstood by the general public. In the end, it's an open question whether they...
WE ARE LEGION: The Story of the Hacktivists (SXSW 2012) takes us inside the world of Anonymous, the radical "hacktivist" collective that has redefined civil disobedience for the digital age. The film traces the...
The traditional cycles of fashion trends, consumer buying patterns and clothing manufacturing no longer exist in the fashion industry – fashion is ‘now’ in all its capacity and its current pace brings with it a var...
Intermediate
Presenters
Anthony Santagati, Chris Morton, Imran Amed, Michelle Sadlier, Nikolas Badminton
Social media has earned a prominent seat at the table with the large media companies of the world and has birthed an entirely new way to cover the world of politics. As we approach the electoral year, political chatter w...
Beginner
Presenters
Ben Parr, Khris Loux, Mark Blumenthal, Vishal Sankhla
VC's are clamoring to get in the game, celebrities are throwing money at it, and the media is eating it up. It’s been coined 'collaborative consumption,' and ‘the Airbnb of’ well... anything, really. Peer-to-peer...
Beginner
Presenters
James Reinhart, Joe Gebbia, Lauren Anderson, Leah Busque, Sarah Kessler
The Internet has made everyone a publisher. Even brands are now doing what used to solely be the domain of media companies: creating compelling content. Great content is being used to gain fans, inform customers and incr...
The web is founded on open, decentralised principles. This means anyone can build a site that can link to any other, without any need for proprietary technology. No one owns e-mail, usenet or http, but social services li...
Can making the musical experience more social and shareable help the music industry survive? The degree to which any new digital music company will be successful will be based on their ability to engage people. Music is ...
Facebook Credits, the social network's virtual currency, at first was only used as a payment method for virtual goods in social games. However, with Facebook now that all Facebook Games exclusively use Credits for paymen...
Managing customer service on a Facebook Page is a messy proposition, particularly for large businesses and brands. Increasingly impatient customers and fans are flocking to the Facebook Wall to fire off specific questio...
Intermediate
Presenters
Bryan Person, Eric Ludwig, Mark Williams, Molly DeMaagd
Flash. For some, it’s Da Bomb—the Holy Grail of interactive web design. For others, it’s the F Bomb—the virtual thorn in their web experience. Flash has been, for years, a tool programmers have gone to in order t...
Advanced
Presenters
Aubrey Gross, David Greene, Kristine Schachinger, Phillip Gross
How we work is changing. But where we work isn’t.
Over the last ten years a new way of working has emerged, along with some people who live it every day. They’re available 24/7. They network endlessly, and then plug...
Intermediate
Presenters
Althea Erickson, Benjamin Dyett, Josh Rubin, Richard Schatzberger, Scott Belsky
Despite the mainstream portrayal of the web as a den of pedophiles and hackers, the Internet is capable of doing a whole lot of good. Panelists Alexis Ohanian (co-founder of Reddit; founder of Breadpig), Dan McComas and ...
Intermediate
Presenters
Alexis Ohanian, Christina Xu, Dan Mccomas, Zach Walker
The public and private sector have employed various strategies to bring more established tech companies as well as more startups to the Central Texas area. Find out what factors have been most successful (and least succe...
Intermediate
Presenters
Gary Cadenhead, Jani Byrne, Jim Butler, Paul Pellman, Susan Davenport
There are tools and tutorials out there to teach developers all sorts of things about mobile apps, taking them from "Hello World!" to sophisticated products ready for the big time. But if you want help building...
Intermediate
Presenters
Chris Conley, Kevin Mahaffey, Nick Doty, Tara Whalen, Tim Vetter
In the intersecting worlds of music and social, how are startups and artists working together to enhance the music experience? By embracing mobile and social networks, bands are able to connect with their fans and intera...
Intermediate
Presenters
Brenna Ehrlich, Glenn Miller, Matthew Thomas, Steve Cheney
The merging of the physical and digital into a blended reality is a profound change to our world that demands examination. In this session we will explore this concept through the lenses of technology, anthropology and c...
Turntable.fm came from out of nowhere to become the most addictive new music service. The success of the service shows how we are entering a stage where owning music as an individual is less important than playing it tog...
Over the past year Worldchanging has undergone a transformation. Now partnered with Architecture for Humanity, Worldchanging is moving beyond the abstract advocacy that Bruce Sterling criticized during last year's closin...
During the week of SXSW in 2011, the White House’s Intellectual Property Coordinator, Victoria Espinel, released a whitepaper calling for increased government crack-down on copyright infringement. Espinel’s paper ca...
Intermediate
Presenters
David Snead, Jonathan Bailey, Katherine Sunstrom, Mark Petrolis, Patrick O'Keefe
What do Trent Reznor, Daft Punk, Linkin Park and The Chemical Brothers have in common? They are recording artists who have crossed over into the world of film composing. This panel will discuss why more filmmakers and st...
Beginner
Presenters
Joseph Trapanese, Kier Lehman, Mark Nishita, Mike Shinoda, Robert Kraft, Todd Bozung
The big dilemma for digital news publishing platforms is how to balance what people “want” to know with what people “need” to know. Most algorithms learn readers’ news consuming habits but have no ability to pr...
Intermediate
Presenters
Adrian Klein, Cristina Cordova, Gabriel Sama, Mandy Jenkins, Staci Baird
Gamification, eh? You’ve seen it all over the place, but likely never noticed. From Farmville and Mafia Wars to Foursquare and Gowalla, gamification has spread like wild fire in recent years – Daily deal platforms ar...
Intermediate
Presenters
Frank Barry, Laura Hartman, Patty Huber, Randy Paynter, Steve Kehrli
Will we someday look to the government technologist as a Web superstar? An innovation idol? A technology trailblazer?
In this session we will explore how government technologists deal with the demands of meeting custome...
Beginner
Presenters
Aurelio Tinio, Emily Wright-Moore, Julio Gonzalez, Kevin Curry, Matthew Esquibel
Meet chef, author & television personality Anthony Bourdain and the crew behind the award-winning series Anthony Bourdain: No Reservations, who help Tony oversee the show’s social media presence.
Tony and his tru...
Beginner
Presenters
Anthony Bourdain, Anthony De Rosa, Helen Cho, Tom Vitale, Zach Zamboni
A new generation of social curation communities have risen over the past year with the mission of enhancing shopping and product discovery across retailers. These services provide an easy way to create wish lists and cur...
Intermediate
Presenters
Cannon Hodge, Dave Surgan, Elizabeth Canon, Hilary Peterson, Rachel Tipograph
Radio no longer drives music sales - social does. In fact, if you get your strategy right, you can drive sales almost entirely through your existing fans.This panel session will be led by Crowd Factory CEO Sanjay Dholaki...
Intermediate
Presenters
Chris Mortimer, Cyndi Lynott, David Bell, Kevin Monty, Sanjay Dholakia
InterContinental Stephen F. Austin Capital Ballroom A
3:30PM - 4:30PM
Producing X Factor US for the first season was no small task. Wrap new social TV strategies around the promotion and production and you've got quite an act! In this session you will learn how social was integrated into t...
Intermediate
Presenters
Don Wilcox, Jill Johnson, Olivier Delfosse, Sam Decker
More and more Austin-based tech companies are getting more and more financing (from sources inside and outside Central Texas). Learn who is investing, what they are investing in and why the area is attracting so much att...
Intermediate
Presenters
Andrew Busey, Jamie Rhodes, Julie Huls, Morgan Flager, Rudy Garza
With the release of Holy Hell, the first movie to premiere as a Ipad App, a new distribution frontier opens up for independent filmmakers. As a new business model of DIY cinema, the app suggests a new model for release, ...
Intermediate
Presenters
Jeff Blagg, Lowell Bartholomee, Matthew Cohen, Rafael Ruiz
We all know social media's genius at pretending to read our minds. Facebook and Google+ reintroduce us to our friends; Pandora plays us music we're algorithmically likely to enjoy; Amazon delivers us to authors who feel ...
When it comes to health and wellness programs, patient engagement is often the coveted yet elusive brass ring. Despite all the clinical expertise that goes into developing systems for patient care and education, non-comp...
Intermediate
Presenters
Adam Penenberg, Leslie Saxon, Lora Kolodny, Michael Fergusson, Noreen Kamal
Online culture, unlike any other medium, was mostly created by people dicking around. Fake Twitter accounts, single-topic blogs, microsites, image macros, even 4chan trolls are building a rich, constantly evolving creati...
Intermediate
Presenters
Christopher Price, Cole Stryker, Jon Hendren, Katie Notopoulos, Nick Douglas
Navigating the mobile-digital music landscape is difficult at best. The growing number of mobile music providers who is focused on or struggle with - how to distribute, monetize, drive downloads, and engage in consumer b...
Advanced
Presenters
Archie O'Connor, Bobby Rosenbloum, Jeff Roberto, John Bolton
Education is stuck in the past. Yet, after decades of incubation, technology is revolutionizing teaching, learning, and assessment. Around the world, people are increasingly using mobile devices to connect with each othe...
Intermediate
Presenters
David Conover, Michael Mayrath Ph D, Paul Resta, Priya Nihalani
What happens when tens of thousands of archival photos are shared with open licenses, then mashed up with geolocation data and current photos? Or when app developers can freely utilize information and images from millio...
Intermediate
Presenters
Adrian Stevenson, Jon Voss, Julie Allinson, Rachel Frick
With the onset of Google+ Hangouts, Skype on Facebook, and the plethora of other social media sites, how and where do the kids fit in? Or should they be left out of the equation all together? Our panelists will share the...
Intermediate
Presenters
Christine Egy Rose, Hayes Raffle, Ian Small, Patty Chang, Svetlana Gous
What happened to you at the 2012 SXSW Interactive Festival? Did you learn a new skill? Did you make a new business connection? Did you discover a great restaurant? Did you stumble upon your long-lost soul mate? Attend t...
The use of technology by women in the Global South is growing fast!
From Africa to South America to Southeast Asia, women in the Global South are using technology tools in new and creative ways with astounding results. ...
Intermediate
Presenters
Catherine Harrington, Emily Jacobi, Jenn Sramek, Kara Andrade, Zawadi Nyong'o
The digital world is changing too fast to let the industry label its roles with yet another buzzword. Remember digital ninjas? Social media mavens? Twitterholics?
One moment, you are a self-proclaimed "guru" -...
Intermediate
Presenters
Ana Andjelic, Angeline Vuong, Natalie Rodic Marsan, Sonny Gill
Austin Browncoats is a 501(c)(3) Non-Profit Organization located in Austin, Texas. We started as a small fan group, but, in 2007, changed paths and became a non-profit organization. We are often asked about this journey...
In the 1980s, several seeds were planted that led to the entrepreneurial environment Greater Austin enjoys today. Among these seeds were the State’s winning bid for the MCC, the founding of Austin Ventures, and the fou...
Intermediate
Presenters
Bryan Menell, Isaac Barchas, Mark Pannes, Mellie Price, Steve Guengerich
Throughout the last decade, Dance Dance Revolution (DDR) swept the globe, heralding a new craze for dance & gaming experiences. But as with many dance games, the harder it gets (as players advance through levels), th...
Intermediate
Presenters
David Glowacki, Joseph Hyde, Laura Kriefman, Matthew Bickerton, Victoria Tillotson
Reviews are so Web 2.0 – the next generation of crowdsourcing goes well beyond a simple user-generated review. But, how can companies utilize the power of the crowd to build content and, ultimately, their business? Doe...
As the smartphone evolves into a mobile commerce device, is the traditional wallet becoming an endangered species? What exactly is this elusive digital wallet and what can it do that a leather wallet can’t? Imagine a w...
Intermediate
Presenters
Devaraj Southworth, Don Kingsborough, Jim Mccarthy, Lauren Goode, Steve Schultz
InterContinental Stephen F. Austin Capital Ballroom A
5:00PM - 6:00PM
The benevolent Internet promotes expression, collaboration and experimentation. But the current legal scheme can make the Internet a place where digital tracks persist long after their intended use. In a world of d0xing ...
School budget cuts, high unemployment (over 20% for youth), and a global economy – No wonder parents are concerned about their child’s success and 70% of teens say they want more guidance. What can you do? In this ex...
Every day we meet companies who realize the importance of participating in social media but have no idea how to begin.
“What department does social media live in; Marketing, IT, PR, Customer Support?”
“What...
JavaScript is everywhere from mobile phones and tablets to e-readers and TVs. With such a wide range of supported environments developers are often looking for an easy way to compare the performance between
snippets, bro...
Advanced
Presenters
Chris Joel, John David Dalton, Kyle Simpson, Lindsey Simon
It's every engineers dream to work on a company that becomes one of the top 10 largest sites online. This group of panelists have done just that. From Twitter to Facebook to Yahoo! - these engineers, tech operations, a...
Advanced
Presenters
Andrew Terng, Girish Patangay, Jeremy LaTrasse, Jeremy Edberg, Lee Holloway
