Fashion and the New Taste Graph
A new generation of social curation communities have risen over the past year with the mission of enhancing shopping and product discovery across retailers. These services provide an easy way to create wish lists and curate styles. Soon we will see shoppers, retailers, brands, media outlets and blogs joining these services to curate photography, new products and news stories. We will explore how social curation is currently being used and its future impact on the taste graph.
Presenters
Cannon Tekstar Hodge has been the Social Media Manager at Bergdorf Goodman since 2009. She manages all social media positions including 5th/58th - the Bergdorf Goodman Blog, Facebook, @bergdorfs on Twitter, The Swipe - the Bergdorf Goodman Tumblr page, Instagram, Hunch, Pinterest and Weibo. The Bergdorf Goodman social media presence has been followed by sites and publications such as The New York Times, Women's Wear Daily, Mashable and The Wall Street Journal.
Ms Hodge joined the Bergdorf Goodman Special Events department in 2005. Prior to joining Bergdorf Goodman, Ms Hodge worked in the Copy department at Neiman Marcus Direct.
Dave Surgan manages Digital Media Communications between Morpheus Media and Createthe Group planning for some of the most prestigious brands in the world including IFC (Independent Film Channel), Marc Jacobs, Knoll, Hennessy, and Bottega Veneta. He tweets at @hamsandwich and maintains a NYC fried chicken blog.
Prior to starting Fashion’s Collective, Elizabeth was partner and director at a NYC-based interactive agency where she created digital strategies for top global fashion and luxury brands. Her passion for digital marketing compelled her to launch Fashion’s Collective as an open and independent resource.
Based on the platform’s success, Elizabeth has spoken at TEDx in Bali, Casa della Creativita in Italy, Fashion 2.0 in Germany, and Luxury Interactive in New York. She is also the co-founder of the FashionForward event series, focused on education, innovation and leadership within the fashion industry.
Hilary Peterson is the VP of Business Development for Lyst.com, a social shopping site that is changing the way people shop for fashion online. She began her career by bringing Hollywood Fashion Tape to Australia & New Zealand, and subsequently has worked on every side of the fashion industry. Hilary has also worked for DDB Worldwide doing Business Development Asia Pacific and has consulted on various branding projects for Estee Lauder, Waterford, and Omega to name a few.
Rachel considered herself amongst the digerati since the moment she became an eBay power user at 13. Previous to joining Gap as Director of Global Digital & Social Media, she was a Strategist at Undercurrent, a digital strategy firm based in NYC, working with clients such as PepsiCo, Levi’s, GE and Disney. Rachel is a graduate of NYU where she studied Entertainment Business and New Media.
Tuesday, March 13
